1. Use the tools discussed in class to conduct a social media brand audit to answer the following questions. Note: this does not have to be a comprehensive audit, rather conduct research to answer the following questions in a couple sentences:
Which social media channels is there an existing presence?
Which are the most engaged audience types?
Which is the most engaging creative?
Which platforms are the strongest in follower count and engagement?
What are current Broadway.com social media strengths?
What are the social media weaknesses?
What are some examples of areas of opportunities to pursue based on the existing social media and the current consumer preferences?
2. Taking this exercise a step further, based on your analysis, which channels can best support the objective to increase ticket sales? In a few lines, what is one campaign and channel concept that we can incorporate into our plan to meet this SMART objective?
Note: Sometimes engagement metrics do not tell the whole story. While engagement indicates positive impact, consumer motivation is an important factor. How do we best support the sales objective?
Digital Marketing 1 Digital Marketing and Social Media Student’s Name Institutional Affiliation
Digital Marketing and Social Media
Course Number and Name
Assignment Due Date
TABLE OF CONTENTS
1.0 Executive Summary…………………………………………………………p. 3
1.1 SOSTAC……………………………………………………………………. p. 5
1.2 Situation Analysis……………………………………………………………p.6
1.2.1 External Analysis ……………………………………………………p. 7
PEST Analysis………………………………………………. p. 7
Digital Competitor Analysis…………………………………p. 8-9
1.2.2 Internal Analysis……………………………………………………. p.910
TOWS matrix………………………………………………. p. 10
Current Customer …………………………………………. p. 11
1.4 Strategy………………………………………………………………………p. 11-12
1.4.1 Segmentation, Audience & Personas…….………………………..p. 12-13
1.5 Tactics……………………………………………………………………p. 14
1.6 Actions …………………………………………………… p. 15
1.7 Control……………………………………………………………………p. 17
1.8 References ………………………………………………………………. p.18
This segment of the report sorts to provide a detailed digitalized social media marketing plan with an estimated run time of about eight or more months. This was sanctioned with the undivided task in establishing Hyundai Motor Company fully embraces the new digital optimization in their marketing.
The situation analysis posses a possible tough time for the company especially a competition gradient from its competitors such as Audi Motors. Every company strives for a better market position in the global market platform. Hyundai has a competitive upfront by embracing social networking and media sites such as facebook and telegram with the inclusion of twitter and specifically instagram in marketing its products. This will however need the company to include teenagers in their networking in digital marketing.
The major objective of the marketing plan is to build awareness that Hyundai is a sustainable brand by embracing the possible ways that the company offers in ensuring that consumer needs are effectively handled.
To attain such an aim, the company has to be informed of the approach in need of implementation termed as ‘Text Drive’ which relevantly and literarily mean the same thing. It implies the need to allow the texting game that teenagers have on the online platforms in marketing the brand will lead to their eventual win to be part of a major test drive of the new models of vehicles by the company.
This will need a lot of accountability and sophisticated monetization of the lot that have specifically applied for the need to advertise or communicate the company. The whole steps and requirements have been stipulated in this report to signify the credibility that lies within the report and plan.
Hyundai Motor Company is a well established company from its historical background till its late days that it is very well known for its exemplary performance in 2021 according to Reddy L(2021). This company sets to be at the top of the chain in the global scales. To attain this, just as a smart company, it has to embrace digitalization that has come with industrialization( Lee J, 2021). The company therefore has set on a path to success that includes a trail of events.
Hyundai has focused on assessing its weaknesses and working towards alleviating them. But in doing so, they put significant attainable objectives in check, have to device a strategic plan to their solutions and have an implementer policy that will run upon the results that the report comes with. This report sets to give an inclusive detail of all that the company requires at the moment in ensuring they are ahead in the global market.
The marketing plan has to attain efficiency in its workability in the Company. To attain a clearly developed marketing plan for Hyundai, a strategic planning module has to be implemented. This report chose the implementation of SOSTAC, a strategic marketing tool created in the late 90s by Smith but was developed later by Chaffe. It is a six dimensional strategy that assist the modern world in planning efficiently and strategically. It develops in the following way:
The situation analysis sorts to find the answer to the question, Where is Hyundai currently? This analysis can be approached in different angles which will be inclusive of the following:
External analysis definitely deal with the affairs that affect the company but are not for the company to control hence are of the outer environment. They are the extrinsic factors affecting the company. A dynamic approach may be implemented but this report sets to implement two approaches:
This analysis approach is a four subhead analysis inclusive of the political, economical, social and technological analysis. It stretches out to analyze the current state of the four stones to the analysis. The analysis is as stipulated below:
Hyundai is a Motor Company that does not alter or tamper in the affairs of the UK laws and regulations policy.
The use of networking platforms and social media in marketing is allowed in UK and other countries.
The customer protection laws.
The major market for the automobiles is the global market.
Covid-19 pandemic has had a significant impact on the global market space hence a sudden decline in customer wants and purchases.
Access to the the internet: over 70% of the global population access the internet and social networking sites. (Champling, 2021)
Use of the social networking sites: over 98% of those between the age of 6 years and 70 years use social networking sites for different purposes.(Kang, 2022)
Most of the teenagers use most of their time on social networking sites, approximately 90%.(Menaka, 2021)
Over an estimated 49% of people globally have an online purchase history. (Kim, 2022)
It is estimated that almost all great homesteads have an access to a wonderful functional computer system
Every nation globally has embraced a form of digitalization
The PEST analysis shows that the four extrinsic factors favor the thrive of the company. The conditions that come with understanding the political factors is strictly that the production of automobiles has to be within the stipulated international stamndards such as those that govern production by ensuring that the vehicles are environmentally friendly. The economical factors are very clear. The major market for the company is the global space and therefore the emergence of Covid -19 pandemic was a great hit that led to a sudden standstill in operations which revolutionized marketing to embrace the digital marketing.
Socially it is important to note that social networking sites are majorly used by almost everyone globally in this digitalized era. The positive embrace that the globe has shown digitalization can be advantageous in the marketing sector of the company. The technological analysis shows that there being the fact that most of the countries have embraced digitalization then this provides an assurance of faster information exchange therefore a ready opportunity for global marketing.
Digital competitor analysis
This form of analysis is majoring on the major competitors of Hyundai Motors Company. The major competitors of the latest age being Audi, Land Rover and Jaguar and the traditional ones categorized as:
Major competitive brands
Traditionally competitive brands
15.8 million followers
8.8 million followers
12.6 million followers
o.63 million fans
892 000 followers on their page
9836546436353reactions so far
You tube popularity
This analysis focuses on intrinsic factors. These factors are within the companys territory and or jurisdictions. These factors can be altered or worked on by the company so that a better form is put in place. These factors have been addressed in two ways:
The Current Customer.
Encourage the use of social sites such as instagram in marketing.
Use teenagers as the major facilitators of the marketing opportunity.
The use of the priviledge that comes with every country having access to networking sites in global marketing.
Times used in social networking sites could be used to market the company.
Not everyone has the appropriate access to all networking sites.
Networking platforms and social platforms are not easily navigable.
The right tools and devices to be used in the networking company are expensive to purchase and require some knowledge to navigate. Literacy is required.
Not everybody welcome the idea of the use of online social marketing.
Rivals have a greater chance of utilizing their popularity against the company.
The idea is majorly limited to the teenagers and those who are attracted to online marketing.
Strong use of social networking sites to promote the marketing of Hyundai motors.
It’s a cheaper faster way of marketing compared to other marketing methods.
The websites is designed such that it can be accessed by a phone or tablet or by a Personal computer.
All online platforms can be updated regularly
The use of this tool helps an organization in the analysis of the threats, weaknesses and therefore the strengths and opportunities that are within the module. For such a digitalized module to kick into action well, the variables within this analysis have to be well analyzed to achieve a competitive standard (Lee, 2022).
b. The current customer
The current customer approach is one that gives attention to the recent state of the customers that the Company currently serves and therefore an analysis of how the customer tries to pick direction. Hyundai Motors has the following customer structure in the recent past:
SOSTAC: Objectives using the RACE model
The RACE model which embraces the four pillars can be utilized in the evaluation of the objectives that drive this strategic planning. In understanding the concept, the following approach was taken:
1. Reach: To build awareness of Hyundai as a sustainable brand by the use of available social networking platforms as the major marketing opportunity with such an unprecedented focus on a global scale.
2. Act: To build engagement online related to sustainability and Hyundai with the use of the available energy of the youth who spend approximately 60% of their free time on networking sites. Using them as a facilitating messaging group gives a forefront in the marketing industry.
3. Convert: To encourage consumers to create and share content about becoming more sustainable in a way which includes Hyundai brand and messaging. This positive energy in the facilitation of the marketing converts to a culture that has a higher likelihood to be embraced in the near future.
Strategy is much significant in ensuring that the stated objectives are attained to the later in order to facilitate the success of the overall champagne. Strategy has to include:
Segmentation, target audience and the personas
The target audience that this module tries to focus on is the global market which is made small or so to say a village by the online social networking sites that allow exchange of ideas and ideologies across continents and seas. This is inclusive of gender, age and ethnic groups. It is for an intercontinental reach. It generally segments the age groups with appropriacy of language and respects the diversity in culture due to unrelated beliefs and practices but characterizes the market as a single unit. This module is for all facebook users inclusive of the different pages that have been privately started, instagram users and twitter tweeters who create more content on their platforms. It provides the opportunity for everyone to indulge in a sensational marketing experience knowingly and unknowingly.
In implementing a bigger idea, a familiar response has to be created to be used as tactics driving approach such as the RACE module. This module creates the functioning sense if not focus on the implementation of the big idea that lies within this strategic plan in embracing digital marketing.
1. Reach: social networking
To achieve this goal, there has to be a stipulated plan to reach out to as many facilitators to perpetrate this information. The various people willing to use part of their time advertising the company to various people on various social media platforms. The truth is nobody usually would do something willingly without expecting something else in return. It is therefore important to have a target for the number of people reached out to hence a prize unto those who attain a certain number in the number of people they have reached out to.
This can be attained by asking the targeted facilitators, that is, the youths to take part in the activity. The activity involves just picking various posts and videos of the company adverts provided by the company and posting them on the social media platforms and those who clock an attainable number of references get to be the ones to be taken on a test drive of the automobiles that the company has in various branches across the globe.
By reaching out to the teenagers to share the company posts and adverts, the messaging and social media are used to digitally market the various models that Hyundai Motors Company has in its various stores.
Having had such a brilliant thought, the company has to act upon the very dream by allowing the thought to submerge the facilitation minds. The company has to have a way of ensuring they have websites that give out the various posts and videos to be posted in different intervals. This website should allow the youth or teenagers to register and be part of those who are sharing the adverts, posts and videos. Once they are registered, the company should have a well stipulated protocol of allocating the different media to the vast number estimate of the youth in the program.
They should also have a way of ensuring that there is a controlled number of those who are accessing the site from different states or areas to avoid too many people from one region facilitating the information hence a limited population getting the news. It is therefore important that they limit the number of people in the program within different areas but have them have different functions and targets due to obvious reasons such as the economical and technological status of the regions involved.
One aspect of concern about this step is how the target market would purchase the products they find online. The adverts and posts released need to have functioning links and contacts to be contacted so that if a client needs to purchase a product from the company they have ease in accessing the very products offered by the company.
Their payment method should be very easy and cheap to use in conversion of cash if need be. The choice of a suitable search engine in accessing the site needs to be regulated by the overall company and a pirate fight policy and monitoring should be even more active to fight frauds that may interfere in the online matters of the company sites. This therefore calls for software maintenance.
Finally, the site has to have a place for the clients to react and share their thoughts on the services offered. This segment should be welcoming to general thoughts and reactions from the various people who give a vote of concern or appreciation. It is therefore significant to properly evaluate how the company is doing in the global digital market.
Those teenagers who take part in facilitating the ideas and advertising the brand have to be all included in the test run if the target is well achieved according to the original instructions. This will lead to an increased participation in the program hence a higher marketing rate compared to other industries.
Actions involves the hatch of a plan that runs through the eight months which has to be followed just as it tries to give a clear explanation. The plan should be simple enough but inclusive of the RACE module so that no branch of the module is missed. It is very important to consider the different branches to create a suitable and flowing plan. The has to be SMART:
SPECIFIC MEASURABLE ATTAINABLE REALISTIC TIME
Control is the final part of the SOSTAC tool which majorly focuses on ensuring that the objectives in strategy and actions run as the program requires and therefore has to included. It mainly ensures both the facilitator and customer are within the objectives that guide the whole program.
In order to have accountability of the teenagers using the opportunity well as per the stated functions, that is , in facilitating the advertisements and etecetera, a clear way of being accountable has to be chosen. They can take screen shots of the views they have on their posts or shares they have done. This helps in ensuring the number they give is credible if not accounted for.
Registering first allows the company has consent of the different people participating in the whole charade. It is also vital to include sustainable details to avoid scenarios of null accountability. The customers also have to be communicated to in a proper manner to avoid confusion. The brands have to be organized properly so that the customers find it is easy to maneuver through.
Campling, L., Harrison, J., Richardson, B., Smith, A. and Barbu, M., 2021. South Korea’s Automotive Labour Regime, Hyundai Motors’ Global Production Network and Trade‐Based Integration with the European Union. British Journal of Industrial Relations, 59(1), pp.139-166.
Kang, M., 2022. The Formalization of Informal Workers at Hyundai Motor Company. Politics & Society, p.00323292221078652.
Kim, S., 2022. The COVID-19 pandemic and corporate social responsibility of Korean global firms: from the perspective of stakeholder theory. Emerald Open Research, 4(16), p.16.
Lee, C.S. and Yoo, H.G., 2022. Unions in society, unions in the state: New forms of irregular workers’ movements beyond the factory in South Korea. Economic and Industrial Democracy, p.0143831X221075648.
Lee, J., Kim, J., Kim, J. and Choi, S., 2021. Why Localization Is Necessary as a Business Strategy in Emerging Markets: The Case Comparison of Hyundai and Volkswagen. Journal of Open Innovation: Technology, Market, and Complexity, 7(3), p.190.
Priyadharshini, T. and Menaka, M.A., 2021. A STUDY ON WORKING CAPITAL MANAGEMENT ON MARUTI SUZUKI AND HYUNDAI MOTOR LIMITED IN INDIA. EPRA International Journal of Multidisciplinary Research (IJMR), 7(7), pp.1-1.
Reddy, L.S., Ranjith, P.V., Sabnis, S., Ganatra, V., Shastry, K., Elviona, A., Sin, L.G., Chee, Y.N., Kee, D.M.H., Qianya, W. and Jiaze, W., 2021. Advertising strategies of Hyundai Motors in Indian market. International Journal of Accounting & Finance in Asia Pasific (IJAFAP), 4(1), pp.104-115.
2 Salient Issues In Contemporary Artists’ Management Practice Student’s Name Institution’s Affiliation
You are interviewing for a position as social media marketing manager for Broadway.com in a role promoting all shows Essay Marketing Assignment Help 2
Salient Issues In Contemporary Artists’ Management Practice
Salient Issues In Contemporary Artists’ Management Practice
Contemporary art is the work of artists working in the twenty-first century. Contemporary art reflects contemporary culture and way of life, providing a rich resource for teachers, student’s, and broad sense audiences to consider current theories and seriously reconsider the familiar. Contemporary artists’ work is a dynamic mix of materials, techniques, concepts, and subjects a certain defy easy categorization and challenge conventional boundaries. Contemporary art is diversified and eclectic, and it is differentiated by the lack of a unified organizing principle, and ideology. In a globally influenced, culturally diversified, and increased use of technology, contemporary artists support the diversified and adjusting historic environment of personalities, values, and beliefs.
Audiences participate actively in the construction of meaning regarding works of art. Some artists believe that the viewer contributes significantly to or even performs the artwork by offering personal reflections, perspectives, viewpoints, and interpretations. One of the fundamental building blocks of Art philosophy is to enable artists to display their work with their utterances and encourage viewers to consider, and react appropriately to visual art. The most important tools for participating in works of art are amazement, openness, and conversation. The study of contemporary art necessitates an open-ended analysis method and an independent investigation approach, rather than asking whether an artwork is good or bad (Ding, 2019). To appreciate and interpret works of art that defy expectations, elicit strong reactions, or disconfirm personal views or societal values, it is critical to pose questions that spark discussion on the subject.
How Social Media Effects How Artists Promote Music
When it comes to the music industry, it works like this: an artist creates a song, the label sells it, and afterward, the listener purchases it. The music industry is aware of digital downloads, music videos, document sharing, and social networking sites in a modern environment. Social media is the voice of an ordinary person and manages to capture the joy, emotional reactions, or opinions in pictures, tweets, or status updates. It is an attainable space where people can stay in touch and reach out. Listeners can share their favorite artists on social networking sites, post their favorite songs, and develop a true relationship with the artists (Allen, 2018). Even though social media is a necessary platform for integrating with listeners, the music industry has evolved. Maintaining a career in the music industry necessitates the use of social media.
Using Twitter, Instagram, or Facebook to connect with others can reach millions of people. Social media is the new asset for advertising and preserving a successful career company or organization. With millions even users worldwide actively using these sites, it is a stockholders’ tool to reap its benefits. Ninety-one percent of mobile Internet access is for social activities, and Facebook has more than 1.15 billion users. These figures are shocking, and people on social media can see the same messages replicated in different ways. In late May, social media merged Billboard Music and Twitter to provide real-time charts for Twitter users (Trauger-Querry & Haghighi, 2019). This is an excellent illustration of how things will be in the future. People will be able to see newly announced music, and performers will be able to communicate with customers through Twitter and Billboard Music.
Until the late 1800s, users could only listen to music while it was performed live. Nevertheless, the sudden acceleration in technology and the internet has completely transformed the way music can indeed be consumed. Thanks to the internet and social media, artists can now encourage their work more easily, deliver it to a wider audience, and open discussions with their fans. They are creating music that used to be as simple as writing a song and hoping that a radio station would buy it. However, this brief exchange has already been disturbed as artists can use modern media to disseminate their work widely through various platforms (Ibrahimova, 2019). In the modern music industry, through changes in how artists advertise their work, audiences communicate, and listeners consume.
From the invention of the phonograph in 1877 to the never-ending video content solutions available, the music market has transformed quickly. Before the world wide web, musicians had to commercialize their work through television and radio, the only forms of media available. Because of the benefits and accessibility of social media, an artist can interact with their viewing public 24 hours a day, 365 days a year. This convergence of technological, industrial, cultural, and social changes can be used to promote an artist’s work to the greatest extent possible. Constructive engagement first from artists with their audience throughout social media channels is a component of this incorporation to preserve audience interest in the previously unreleased substance. Ariana Grande, for instance, is continuously posting images to her Instagram account to promote her tours and new releases (Asadpour et al.,2020). The captured colors below show that Ariana has shared countdown shots to announce a new single. The images complement the “7 Rings” candidate’s concept while preserving her visibility in the eyes of her fans.
Furthermore, as evidenced by Ariana’s adoring fans’ energized tweets, Instagram Stories, and Facebook shared posts, new media has opened up an opportunity for free marketing for creators trying to assist with the spread of her music. Content is distributed through technology solutions of participatory channels, which means that information is generally scattered through individuals we are connected to with the assistance of the participating public (Bing & Jing, 2019). Social media has expanded the reach of an artistic movement, but it has also improved the communication between musicians and audiences.
The way artists connect with their audiences has changed dramatically in the new media era. Twitter is used for various communication purposes, including direct messaging and hashtags, which have broken down barriers between artists and their fans. Hashtags hold power like nothing else. For instance, the “Twitter Best Fandom and “Team BTS” are the top steadily moving hashtags for last month. BTS fans have shown their assistance for the close and harmonious through tweets, putting them in the running for the best fandom certificate during its annual Soompi Awards (Lin, 2021). BTS’s participation fan base means that when they find success, they experience a sense of possession toward the band, going to contribute and demanding a win.
By creating a social media account on the world wide web, users can collaborate with many participants. They allowed users to join a “networked public” devoted entirely to their favorite artists. An imagined collective that leads to identifying the crossroads of individuals, innovation, and practice can be characterized as this interconnected public. This community-like ideology opens up new avenues for interaction, allowing fans to share their stories with bands and musicians with others who share their interests, over and above their immediate circle of friends and family.
Individuals can create a public or semi-public profile on Social Networking Sites (SNS) within a contained environment. As customers use programs like Spotify and YouTube to record and share general populace playlists, this Techno-Social interaction blurs the lines between public and private (Chong, 2019). The activity log on Spotify motivates social interaction among its users.
Effect of Blockchain Technology On Modern Management
Blockchain is a distributed ledger of record-keeping shared among all participants in a blockchain network. A block coincides with a ledger, and each block has its cryptographic hash. Each block also contains the preceding block’s hash. Blocks are linked in this way, and a chain of blocks is formed, hence the name blockchain (Rejeb et al.,2019). Every agreement on the blockchain is enrolled, time-stamped, and one after some other propagation and locked in a block with such a unique hash.
The BCT makes it possible for network participants to exchange any digital asset over the Internet securely. Participants, also known as nodes, can freely and securely conduct business with one another without understanding or trusting anyone. Furthermore, the ledger can be programmed to trigger transactions automatically. Such a network allows for faster communication among transacting parties without a centralized trusted organization. Furthermore, any node with network connectivity can check the information that has been recorded, but no one has absolute authority over it. This creates a peer-to-peer infrastructure of non-trusting people taking part who share a set of records without using an intermediary (Berdik et al.,2021). Every blockchain has rules that each transfer of funds in the network must follow to avoid chaos and reach a complete overview (consensus).
Even though there is a distinct lack of research on blockchain in the music industry, the general sentiment is positive, and interest in the topic is growing. BCT is poised to transform the music industry. Mycelia, symbolized by British singer, songwriter, and production company Imogen Heap, is among the most well-known British Columbia cases. According to Cole et al (2019), her concept will revolutionize music dispersion and how artists are compensated. BCT can handle any digital issue that arises in the music industry today.
Researchers have discovered several possible blockchain applications in the music industry. The following is a list of them. The first is a network-connected collection of data for music copyright information. According to Cole et al. (2019), each piece of sound recording could cover personal metadata such as terms used and the contact information for the copyright holder. It would also make obtaining a license to use an item, such as a musical score, much easier. As a result, a growing BC-based copyright dataset might eventually become a unified, thorough copyright collection of data for music. Royalty payments on the blockchain are quick and painless. Smart contracts could stimulate prompt, recurring payments dispersed to all content owners and the low financial intermediation of cryptocurrencies (Treiblmaier, 2019). Nevertheless, it is unclear whether consumers would be ready to pay per stream rather than subscribe to a plan.
Blockchain offers accountability via the value chain. Currently, particular details of streaming site contractual agreements are covered with non-disclosure arrangements; thus, it is almost hard to ascertain if labels, publishers, or collective management organizations attempt to deal with payment transactions fairly. Bitcoin is said to have solved the Byzantine Generals Problem, which is the problem of data transmission over an undependable network. As a result, non-disclosure agreements would indeed come to attention in value chain accountability due to industrially confidential material for publishing companies or other explanations for fans and artists. For instance, the Dot Blockchain Music Start-up allows users to hide or expose anything outside of the Minimum Viable Data from/to the general public (Pashkevych et al.,2020). On the other hand, artists and managers can still see the whole picture.
It is argued that discussions about BCT’s use in the music industry ignore the consumer’s perspective. It is rationalized that the consumer’s perspective on the appropriateness and significance of such applications is ignored throughout most discussions and implementations. This is troublesome because customers would also need to adapt BCT as a moderate to access music (Tapscott & Tapscott, 2018). In fact, by examining conversations on the latter, a missing educated guess of the consumer’s viewpoint has become evident.
The threat of Digital Piracy
The entertainment industry has learned a good lesson from digital piracy. Copyright laws alone will not prevent piracy. Processes to prevent unauthorized propagation of digital content are required physiologically. Companies have also recognized that the Internet can become a useful medium for media distribution. Still, they have been wary of entering this market without any necessary safeguards (Kaya et al.,2019). DRM stands for Digital Rights Management and refers to technologies that allow content creators and distributors to control how their media is used and copied.
Digital piracy first appeared in the late 1990s and quickly established itself in several sensitive sectors, eventually becoming a worldwide viral occurrence. Digital piracy has become a significant threat to many firms and industries worldwide due to the incredibly rapid growth of the World Wide Web and the resulting increase in global demand (Chen et al.,2019). Rampant online piracy has been shown to harm genuine sales, brand recognition and firm reputation, companies’ incentive to produce, economic efficiency, and money flowing into the shadow economy.
While traditional forms of piracy and counterfeit product-currency were simple to manage and then frequently overlooked by businesses, digital piracy necessitated innovative regulation and risk evaluation techniques. Copying books, music, and movies have become cheaper and easier thanks to new inventions like photocopiers and CD burners, making copyright enforcement more difficult (Kaya et al.,2019). The most revolutionary of them all, online piracy, introduced emerging innovations into many elderly and reasonably stable businesses, forcing them to evolve digitally.
Music distribution and publishing were becoming a whole tad simpler with the birth of the internet; conventional allocation and publication methods quickly became obsolete. Another benefit of the world wide web is the readily accessible substance; music can now be accessible by anyone, globally, with just a computing device and a working broadband connection (Hudson & Hudson, 2018). Musicians’ copyright holders then have to deal with unauthorized online copying and dispersion of their songs.
One of the first industries significantly impacted by digital piracy was the recording industry. In a stable and mature market, music shareholders and distribution partners have had long-term production and selling models that allowed them to make good returns. On the plus side, digital piracy has opened up new avenues for content distribution and marketing on a large scale online at a low cost. On the downside, these great strides were followed immediately by methods for finding, copying, sharing, and using services without paying for them. Legitimate businesses reacted quickly to combat piracy and, as a result, piracy technology. Major record labels have begun accumulating business insights on digital piracy to comprehend and adapt their operations truly. Both supply and demand had already launched implementation and educational services to combat digital piracy (Stafford, 2019). The fight against illegally dispersed consuming media, on the other hand, has proven to be costly and ineffective, forcing businesses to rethink how and where they fight digital piracy.
Nevertheless, the evolution worldwide was so drastic that it was just a matter of time until it would invade many marketplaces, including the music business. The internet has also been used to “reframe industries by breaking industry rules that were previously uncrackable.” For most information-based businesses, radical, obstructive advancement, online shopping, big data, cloud technology, socializing, and information systems business owners have become the new norm (Zucker, 2019). The video and audio industries’ relatively secure and stable marketplaces have been interrupted by a new and innovative incursion of their market, which may have been sparked by digital piracy-enabled sharing and theft of their intellectual property.
Before the advent of the internet, it was challenging to copy and distribute specialized substances illicitly. This had to do with the manual process of copying and dispersion. However, with the internet, manufacturing durations and costs are significantly lowered, and innovative distribution connections have already been started opening. Some unauthorized copies are “bootlegged,” meaning they are copied for later resale at a lower price. Consumers who trade one another without disbursement make and disseminate other unauthorized copies (Margiotta, 2018). Unlike conventional views of copyright infringement, today’s “digital piracy” is primarily concerned with non-physical objects: digital files sold or traded over the Internet.
From the perspective of any one of the concerned parties, the problem of digital media piracy can be viewed in various ways. In most cases, people can discern three roles: the generating higher or distribution company, who can comprehend a loss (monetary or of one more kind) from either the copyright infringement act, the “pirate,” who could generate revenue from illegally replicating and delivering the secured material, and also the ultimate consumers, who determine to which of the two preceding parties his money is going (Haynes & Marshall, 2018). Record labels lose a great deal of money to piracy every year.
All a pirate needs are to legally or illegally buy a copy of a song and then create hundreds of copies of this same song and put it available on the internet to be installed or sold there for very low prices. Media pirates are prepared to gamble on being prosecuted and will invest significant resources in getting around media locks (Chen et al.,2018). A strange situation is that those same “financial institutions” are becoming less important to the overall piracy framework. Consumers can now make their copies and share them without specialized machinery.
Consumers, the third role, is the objective for one of the other two. They are the ones who would also spend money on media, and they sometimes have always had the opportunity to purchase a genuine article or obtain a pirated version. Quality standards, packaging, extras (such as booklets or secondary discs), peace of mind, and, most pertinently, legality are all advantages of the first (Peltoniemi, 2019). However, piracy exists because the second-best option offers a very appealing deal: an approximately component at an absurdly low price.
Consumers increasingly use social media to conduct research, form opinions and buy products or services. Therefore, a strong media presence is crucial for the effective management of music star images. Promoting a music star’s image via social media should include supplying content in various media formats, encouraging social media-based discussion, and interacting with fans to establish artist-fan connections. Management should also use social networking sites to control promotional events and structure conversations due to the higher potency of Internet-based word-of-mouth correspondence. Representing the company’s designed music star image inside the social networking sites’ marketplace is crucial to its overall realization.
Digital piracy has gotten a lot of press recently as a looming threat to sensitive sectors. Digital piracy has been shown in numerous studies to have a negative impact on legitimate sales as well as businesses. On the other hand, several publications have recognized some positive impacts of digital piracy on social assistance, creating new markets, and potential innovations. Anti-piracy campaigns could also inform individuals about the many legitimate alternative options, including Spotify, that can complement their music demand while supporting artists and labels. Naturally, the government must not act as a marketing agency for these facilities. Still, it may be responsible for educating consumers about new legal options that are becoming available.
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3 Interrelationships Reflection Name University Course Professor Date Interrelationships Reflection There is
There is a significant interrelationship between works of art and their impact on life and career. Works of art can teach people various skills, such as knowing how to express creativity, cope with emotional distress, and communicate effectively. In light of the aforementioned, this paper will discuss an image and how it helps in life and career. Additionally, it will discuss a specific discipline that influenced me and the effect that this class could have on my life and career.
How Learning About the Work of Art Will Help My Life and Career
The Vulture and The Little Girl is a famous photograph by Kevin Carter, taken in 1993 (Baskin & Pahuja, 2022). It details a little girl walking towards the feeding center, with a vulture waiting for her to die so it can feast. According to Martin and Jacobus (2018), the photo was published in the New York Times on 26th March 1993, spreading worldwide awareness about Sudan’s severe famine and starvation. After taking the photo, Kevin went on to chase away the vulture and took the child to the feeding center.
Learning about the photo will help me in my life and career since it portrays the need to be empathetic and advocate for others. Capturing the image was the only way that Kevin could advocate for the girl and to make the globe know about the challenges the people in Sudan endured during war and famine so they could offer help. He only the only tool he had that could help create awareness, which was photography. Later on, he helped the girl reach the feeding center, which also shows the need for empathy (Martin & Jacobus, 2018). Advocacy and empathy are significant elements in my career and help ensure the best care services.
How Did a Specific Art Influence Me?
Music is a discipline that has influenced me. One is likely to get fatigued and stressed in my career, and there are not many effective ways to cope with that. Music helps elevate my moods and reduces stress even on hectic days. When I am on short breaks, I turn to music to help relieve any emotional baggage that might be affecting me, and it works in most instances. It is important to be in a good mood and not stressed during care delivery since emotions can affect the quality of services offered. Additionally, music enhances creativity when creating songs. I create short lyrics during my free time, which help me express my thoughts and emotions, promoting creativity.
Effect of Class on Career and Personal Life
This class will have an effect on my career and personal life. It has helped me understand the importance of art in creating awareness about specific societal issues, which I can apply to my personal life, such as through photography. Moreover, this class has enhanced my communication with others, including colleagues, friends, and family. Through poetry, I have developed better communication skills which are significant in sharing information with others in my personal life and career. This class has also enhanced my understanding of other people’s perspectives, with different artists portraying different works of acts with different contexts and contents. I have learned to appreciate unique aspects of different people, their ideologies, and perspectives, helping me relate better with them. Finally, the class has enhanced my creativity, helping me express myself through different works of art. For instance, I have composed lyrics, making me realize my ability to be innovative in different circumstances.
Learning about and practicing works of art can help improve personal life and career. The photo by Kevin Carter about a girl suffering from famine had a significant effect on me. It shows the misfortune that others face, and the need to create awareness for them to get help. Music is an important tool to help me relax and improve my moods when distressed at work. The class has improved my communication skills, my relationship with others, and my understanding of different people’s perspectives.
Martin, F. D., & Jacobus, L. A. (2018). The humanities through the arts. New York: McGraw-Hill Education.
Baskin, J., & Pahuja, S. (2022). Picturing pedagogy: Images, teaching, and development. Osgoode Hall Law Journal, 59(1), 77-107.