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Week 7: Discussion 1

User reviews for restaurants and services have become commonplace and even a go-to reference point for many before heading out to eat or making a purchase. However, there have been cases of false reviews and paid reviews. Public relations and customer service are so important to businesses that they are considered part of the fifth P, People, in the Marketing Mix. This Discussion explores strategies for dealing with disgruntled customers and Internet “trolls.”

Discuss the value of online reviews.

1. As a manager, how would you handle a negative review of your company?

2. What other strategies would you recommend for curtailing false reviews?

3. What strategies and policies would you recommend implementing? Why?

Use this week’s Learning Materials (attached), the article in the link below, and/or additional cited research to support your post. Use APA-formatted in-text citations and a reference list.