Get help from the best in academic writing.

WAYMAKER PRINCIPLES OF MARKETING Marketing Plan Template MARKETING PLAN TEMPLATE CONTENTS Executive Global History Essay Help

WAYMAKER PRINCIPLES OF MARKETING

Marketing Plan Template

MARKETING PLAN TEMPLATE

CONTENTS

Executive Summary

Company Profile

Market Segmentation & Targeting

Situation and Company Analysis

Ethics and Social Responsibility

Marketing Information and Research

Customer Decision-Making Profile

Positioning and Differentiation

Branding

Marketing Mix (4Ps)

Product Strategy

Pricing Strategy

Place: Distribution Strategy

Promotion: Integrated Marketing Communications Strategy

Budget

Action Plan

Risk Factors

Attributions

Executive Summary

Do this section last. This short summary should provide a holistic overview of your marketing plan. All of this information is covered in more detail in the rest of the marketing plan. For the Executive Summary, provide a clear, concise overview of the following points:

Company Description

Briefly description the organization and offerings (products and/or services) your marketing plan focuses on, and the problem(s) they solve.

Target Segment

Identify and briefly describe your target segment.

Competitive Advantage

Explain your organization’s competitive advantage.

Positioning Statement

Provide the positioning statement your marketing plan will apply.

Marketing Plan Objectives

List the objectives of marketing plan: What will it accomplish? Be as specific as possible: anticipated increase in sales, profits, market share, etc.

Company Profile

Company Name:

Industry:

Headquarters (city, state, country):

Year founded:

Number of employees:

Annual revenue (estimated)

Major products and/or services:

Target customers:

Distribution channel(s):

Key competitors:

Link to website:

Link to Yahoo! Finance information page (for public companies):

Market Segmentation & Targeting

What problem does your product or service solve?

Describe the total market for your solution: Who are potential customers?

What are the key segments within this market?

Identify and briefly describe 1-3 segments that this company serves.

Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities?

Situation and Company Analysis

Economic Environment

Discuss factors that affect your consumers’ purchasing power and spending patterns. What is the economic environment that you are operating in? Is it a growth, recovery or recession? Will it be easy to find staff? What is the current interest rate i.e. is it increasing or decreasing? What is consumer confidence like?

Technical Environment

The technological environment changes rapidly. You need to make sure that you are aware of trends in your industry and other industries could affect your business. New technologies create new markets and can influence your consumers and competitors.

Industry Environment

What are the trends in your industry? Are there new entrants in the market? Has a substitute product been introduced? Are there changes in industry practices or new benchmarks to use?

Competitive Environment

How many competitors do you have? Who are the key competitors? What are the key selling points or competitive advantages of each one. What is your advantage over competitors? Is the market large enough to support you and competitors?

Political Environment

Consider the political environment for the areas that your business will trade and operate in. Is there a stable political system? Are there any licences and regulations that you should be aware of? Do you need to win support to be able to operate?

SWOT Analysis

Instruction: Complete the table below with descriptive responses and explanation as you answer the questions below.

Strengths

Weaknesses

Does the organization have a strong brand presence?

What resources are available for marketing activities?

Does the company have unique products or services that satisfy the needs of their target market?

What makes the company’s products or services unique?

What value is brought to customers?

Does the organization have a weak brand presence?

Are resources insufficient for marketing activities?

Does the company lack distinctive products or services?

Do current products or services fail to satisfy the needs of customers?

Do current products or services fail to bring value to customers?

Opportunities

Threats

What is the unique opportunity that the company is trying to take advantage of?

Does the target market have any unfulfilled needs that the company can satisfy?

Are there emerging target markets with needs that the company can satisfy?

Are there ways the company and its competitors can benefit by working together?

Are there opportunities for collaborating with customers to build brand presence?

Describe and analyze if market demand is increasing?

Are there changes in the government regulations that will affect the company?

Describe any emerging global issues that will affect the company?

What are the tactics that competitors use to pursue customers?

What are the strengths of the company’s biggest and or emerging competitors?

In what ways are the competitors’ products or services superior to the company’s offerings?

How are competitors likely to respond to any changes in the way the company markets?

Is the company behind in adopting new technologies for marketing?

Describe any ways in which international competitors are taking away market share?

What do customers dislike about the company?

Describe and analyze if market demand is decreasing?

Mission, Objectives & Goals

State the mission or business purpose: what the organization wants to achieve, in market-oriented terms. (Example: Disney’s mission could be, “We create happiness by providing the finest in entertainment for people of all ages.)

List 1-3 objectives that move the organization a step closer to achieving the mission. (Example: A Disney objective could be, “To be the most popular theme park for international visitors.”)

Convert objectives into specific marketing goals that are easy to measure and evaluate. (Example: Our goal is to increase market share of international theme park visitors by 10% in the next two years.”)

Ethics and Social Responsibility

Current Status

It is no longer acceptable for businesses to disregard issues around ethics and social responsibility. Conduct research and briefly describe what your organization is currently doing with regard to corporate social responsibility and pursuing sustainable business practices.

Recommendations

Based on your understanding of the organization’s goals, what recommendations do you have for how to create a more ethical, socially responsible and/or sustainable business? What practices do you recommend the organization pursue?

Marketing Information and Research

Research Question

Describe an important question you need to answer or a problem you are trying to solve in order to help the organization meet its goals and objectives.

Information Needed

Describe the information your organization needs to make effective decisions about how to answer this question or solve this problem.

Research Recommendations

What research do you recommend in order to provide the information you need? What research method(s) would you use to get the information you need? Will it involve secondary data and research? Primary research such as interviews, focus groups and surveys? Why do you recommend this research approach?

Customer Decision-Making Profile

Identifying the Customer and Problem

Describe a primary decision maker in your target segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve.

Factors Influencing Customer Decisions

Provide a brief profile of your target segment using at least three of the following categories:

Geographic characteristics: e.g., location, region, population size or climate.

Personal and demographic characteristics: e.g., age, gender, family size, family life stage, income, personality.

Social and Psychological characteristics: e.g., culture, social class, lifestyle, motivation, attitudes, reference groups, beliefs.

Situational characteristics: e.g., buying situation, level of involvement, market offerings, frequency of use, brand loyalty.

B2B/organizational buying considerations: e.g., individual factors, organizational factors, business environment factors, types of complexity

Reaching the Customer

Based on this profile, identify 2-3 marketing strategies or tactics you believe would be effective at reaching this target segment, and briefly explain why they are a good fit.

Positioning and Differentiation

Positioning and differentiation explain what you want to be known for in the market, and how you are different from competitors. Respond to the following questions.

Competitive Advantages

List the competitive advantages of the product, service or organization you’re focusing on: the things that make it different from competitors in positive ways.

Market Niche and Positioning Strategy

Describe the market niche you want to fill, along with the positioning strategy you recommend using. Why do you think this is the right approach?

Positioning Statement

Develop a positioning statement using this formula: “To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].

Repositioning Considerations

Do you recommend a repositioning that improves on what the organization has been using up to this point? Why or why not?

Branding

Brand Description

What is the “brand” you are trying to build? What do people think about this brand today, and how do they experience it?

Brand Promise

What is the brand promise for this brand? If one hasn’t been defined yet, create one. If you believe the brand promise needs improvement, please suggest how you would refine it. Why is your recommended brand promise a good fit?

Brand Voice and Personality

Describe your brand voice and personality using the is/is never template:

[Brand] is:

[Brand] is never:

Brand Positioning and Strategy

Make a recommendation about brand positioning and/or branding strategy to help build the brand and contribute to align it with what your target segment wants. How will this contribute to the success of your product, service or organization?

Marketing Mix (4Ps)

Product Strategy

Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target market’s needs? Be sure to consider:

What level of quality and consistency does the offering have?

How many features does it have and can they be removed or added?

How well does your product or service deliver what the customer values? How can it improve?

What improvements would help your offering compete more effectively?

Pricing Strategy

How is your product or service priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:

How sensitive are your customers to changes in price?

What revenue you need to break even and achieve profitability?

What does the price says about your product in terms of value, quality, prestige, etc.?

Place: Distribution Strategy

What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:

What are the best distribution channels and methods for you to use, and why?

Will you have a retail outlet and if so, where will it be located?

In what geographic area(s) will your product/service be available?

Promotion: Integrated Marketing Communications Strategy

Use the template below to lay out your design for a marketing campaign aimed at your target segment.

Approach

How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you’ve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc.

Example: Use email marketing, social media and a sales promotion (prize drawing at conference) to encourage veteran attendees to post online about their experiences and plans for attending the user conference using the event hashtag. Use these testimonials to amplify dialogue about the conference (via social media), build awareness (via email marketing, website and targeted digital advertising) and convince peers they should attend.

Goal

In consideration of the of your previous analysis, you need to identify at least one goal for the campaign.

Describe the target segment for your campaign.

What is the goal you want to achieve with the campaign?

What is your call to action?

Make sure your goal is S.M.A.R.T. (specific, measurable, attainable, realistic, and timed.)

Example:

Audience: HR professionals who are casual and power-users of Chumber systems

Increase event registration by 20% by the start date of the annual user conference.

Call to action: Register online today.

Messages

Identify the primary message for your campaign, 2-3 message pillars and proof points for each. Be sure to include a call to action that helps to achieve your goal. Remember that messages should align reinforce your positioning statement. Be sure to include a call to action that helps to achieve your goal.

Example:

Primary Message: The annual user conference provides phenomenal value for training, professional development, peer networking and learning how to get the most out of your investment.

Message Pillar: This conference welcomes you into a dynamic, well-connected and highly competent professional community.

Proof Point: Veteran attendees return year after year because it is recharges their skills, knowledge and professional networks.

Call to Action: Register online today.

Promotional Mix and IMC Tools

Identify the key marketing communication methods and specific IMC tools you will use in your marketing campaign. How will you use each of these tools? Look for ways different methods and tools can build on each other: advertising, direct marketing, public relations, digital marketing, guerrilla marketing, personal selling, sales promotion.

Example:

Digital Marketing

Website: Add testimonials from prior attendees, event hashtag, rolling hashtag Tweets box, social media buttons to make registration easy to share via social media

Direct Marketing

Email marketing: Reach out to prior year’s attendees who are already registered. Ask them to post about plans to attend upcoming conference. Conduct email campaign with target audience list to generate awareness, interest, desire to attend conference.

Sales Promotion + Digital Marketing

Contest/giveaway: Offer giveaway where Facebook, Twitter and LinkedIn posts trigger entries in a “conference evangelist” contest/giveaway to take place at conference opening session, one entry per social media tool per day

Sales Alignment

At what point(s) in the sales process (or sales funnel) does this campaign operate? Sales process stages are: 1) generate leads; 2) build relationships/discover needs; 3) present solution/resolve concerns; 4) close the sale; 5) monitor and follow up. How does your campaign support sales activity?

Measurement (KPIs – Key Performance Indicators)

How will you measure the success of the campaign? Select 3-6 KPIs (key performance indicators) that you will measure. Briefly explain why each KPI you select will be a good indicator of whether your campaign is successful.

Examples of KPIs:

Total sales/revenue

New/incremental sales

Number of qualified leads generated

Net Promoter Score

Website unique visitors

Number of registrations/sign-ups

Impressions – views of content

CTR – click through rate

Engagement – comments, likes, shares, pageviews, video views

Followers – social media (Facebook, Twitter, LinkedIn, YouTube)

Awareness

Etc.

Budget

Budget: List marketing budget and resources required to execute your marketing campaign, and estimate what it will cost. Include items such as labor, materials and other expenses such as: print materials, online media tools or development, public relations services, design services, content development services, space or equipment rental, etc. Also, estimate the increased sales or revenue the campaign will generate for the company.

Item

Purpose

Cost Estimate

Example: White paper authored by technical writer

Lay out business case for why recruiting managers need an easier tool for vetting resumes and reference checking in the technology industry

$500.00

Item #1

Item #2

Item #3

Item #4

Add additional rows as needed.

Estimated campaign impact: [insert]

Action Plan

Outline the specific activities you must complete in order to execute your marketing campaign. Each element of your integrated marketing communications plan should be listed as a separate activity. List actions in the order they need to take place for the plan to be successful: first things first, later steps last. Follow-up activities and evaluation of campaign effectiveness also should be captured in this action plan. For the purposes of setting due dates in this action plan, you should assume you must complete the marketing campaign within 3-12 months.

Timing

Activity Type

Brief Description

Audience

Owner

Today’s Date

Example:

Website Update

Add new key messages that fit repositioning strategy and audience focus

Tech company hiring managers

Jim Hill

Date

Date

Date

Date

Date

Launch Date

Add additional rows as needed.

Risk Factors

Contingency plans and risk management: You should consider the possible risks to your business and make contingency plans to address them. You note some possible risks under the “weakness” and “threats” sections of your SWOT analysis. Identify steps you can take to either reduce risks or work around them if they occur.

Reminder to Student:

Remember to complete your Executive Summary at the beginning of this document.

Attributions

CC LICENSED CONTENT, SHARED PREVIOUSLY

Flinders Business School Marketing Plan Template. Authored by David Medlow-Smith. Located at: https://archive.org/details/FlindersBusinessSchoolMarketingPlan2. License: CC BY-SA.

ORIGINAL CONTENT

SWOT and Integrated Marketing Communications Templates. Authored by Melissa Barker. License: CC BY: Attribution.

Revision and adaptation. Authored by Lumen Learning. License: CC BY-SA.

Disclaimer: This Marketing Plan Template is a learning tool. The provider of this template, the instructors and educational institutions using it are not responsible for any business outcomes that may result from applying this template or student work associated with it.

1

OPERANT CONDITIONING AND OBSERVATIONAL LEARNING Aqa Unit 5 Biology Synoptic Essay Help

Congratulations! You’ve been promoted to be a new training manager for your department. Your first task is to train your team to use some new software. In your psychology class, you learned about two different approaches to learning:

Operant conditioning
Observational learning

In your discussion post:

Share which approach you would choose to train your team in using the new software. Be sure to use either operant conditioning or observational learning–but not both.
Describe your training method (in a few sentences)  based on the approach you’ve chosen. Why do you think that approach will successfully teach your team to use the new software?

To receive full credit, also remember to write 2 posts in the discussion: one original and a response to another student. Your original should be at least 7 sentences, and your reply should be 4 sentences.
 
Get professionalPLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

PROBLEM SOLVING AND SELF AND SOCIAL AWARENESS SKILLS a level english language essay helpAssignment 1: Case Study #1
Overview
Throughout this course, you’re learning how to use problem solving and self and social awareness skills to practice the key concepts of psychology. You’re discovering how self and social awareness and problem solving work together to help you understand the perspectives of others, examine situations objectively, and use evidence to develop and make decisions. With this case study assignment, you’ll have the chance to put your skills to work!
Read the case study below and use your problem solving and self and social awareness skills to help a co-worker work through a difficult situation.
Case Study and Questions
Gloria is a recent college graduate and a single mom to 16-year-old Gary. Gloria and Gary used to be close. But recently, Gloria has noticed that Gary is only focused on what his friends think about him. Gary recently snuck out of his bedroom window and went to a party when he was supposed to be studying for a big exam. Gloria caught him coming home and smelled alcohol on his breath and marijuana on his clothes. Gloria is shocked and appalled by her son’s recent behavior and grounded him for two weeks.
Gloria comes to you because she needs some advice on how to handle her son’s poor choices. Using what you have learned about the adolescent brain and social development in Chapter 3 of the webtext, answer the questions below to help Gloria understand why her son is making such poor choices, and pose some recommendations to help her solve her problem:

What happens to teen brains that make it difficult for someone like Gary to weigh risk and reward?
Why may Gary value his peers more than his mom?
What specific strategies or advice would you recommend that Gloria can do to help her son to make better decision
Place yourself in Gloria’s shoes; how do you think Gloria is feeling? How can understanding her feelings help you offer constructive advice?

Instructions
Use the Case Study #1 Assignment Template to record your responses. For each question, you should write a paragraph-length response (5-7 sentences) to receive credit for this assignment. You may use your Soomo webtext as a resource. Once you have completed your work, save the file and upload it to the assignment submission area.
Strayer University Writing Standards Note: Review the Strayer University Writing Standards. These are provided as a brief set of user-friendly guidelines that make it easier for you to learn the behaviors of appropriate writing (i.e., clear, professional, and ethical writing). This is meant to support the use of the template provided.
 
Get professional assignment help cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason may is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Our essay writers are graduates with diplomas, bachelor, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college diploma. When assigning your order, we match the paper subject with the area of specialization of the writer.
Why choose our academic writing service?

Plagiarism free papers
Timely delivery
Any deadline
Skilled, Experienced Native English Writers
Subject-relevant academic writer
Adherence to paper instructions
Ability to tackle bulk assignments
Reasonable prices
24/7 Customer Support
Get superb grades consistently

 

Get ProfessionalPLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

MULTICULTURAL EDUCATION IN A PLURALISTIC SOCIETY college essay help nyc: college essay help nycDonna M. Gollnick Chief Academic Officer, TEACH-NOW
Philip C. Chinn California State University, Los Angeles
Multicultural Education in a Pluralistic Society
T e n T h e d i T i o n
Boston • Columbus • Indianapolis • New York • San Francisco
Amsterdam • Cape Town • Dubai • London • Madrid • Milan • Munich • Paris • Montréal • Toronto
Delhi • Mexico City • São Paulo • Sydney • Hong Kong • Seoul • Singapore • Taipei • Tokyo
A01_GOLL4674_10_SE_FM_ppi-xx.indd 1 23/10/15 4:50 PM
Vice President/Editorial Director: Jeffrey Johnston Executive Editor: Meredith D. Fossel Editorial Assistant: Maria Feliberty Marketing Managers: Christopher Barry/Krista Clark Senior Development Editor: Christina Robb Program Manager: Miryam Chandler Project Manager: Karen Mason Manufacturing Buyer: Deidra Skahill Text Designer: Cenveo® Publisher Services Manager, Rights and Permissions: Johanna Burke Full-Service Project Management: Cenveo® Publisher Services Cover and Chapter opener photo credits: ilolab/Shutterstock; Zurijeta/Shutterstock; Rawpixel/Shutterstock; RyFlip/Shutterstock; ZouZou/Shutterstock; Monkey Business Images/Shutterstock; Blend Images/Shutterstock; and karelnoppe/Shutterstock.
Acknowledgments of third party content appear on the page with the material, which constitutes an extension of this copyright page.
Copyright © 2017, 2014, 2011 by Pearson Education, Inc. or its affiliates. All Rights Reserved. Printed in the United States of America. This publication is protected by copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise. For information regarding permissions, request forms and the appropriate contacts within the Pearson Education Global Rights & Permissions Department, please visit www.pearsoned.com/permissions/.
Library of Congress Cataloging-in-Publication Data Names: Gollnick, Donna M. | Chinn, Philip C., 1937- Title: Multicultural education in a pluralistic society / Donna M. Gollnick, National Council for the Accreditation of Teacher Education, Philip C. Chinn, California State University, Los Angeles. Description: Tenth Edition. | Boston : Pearson, [2017] | Includes bibliographical references and index. Identifiers: LCCN 2015033057 | ISBN 9780134054674 Subjects: LCSH: Multicultural education–United States. | Social sciences—Study and teaching (Elementary)–United States. | Cultural pluralism—Study and teaching (Elementary)–United States. | Social sciences—Study and teaching (Secondary)–United States. | Cultural pluralism—Study and teaching (Secondary)–United States. Classification: LCC LC1099.3 .G65 2017 | DDC 370.1170973–dc23 LC record available at http://lccn.loc.gov/2015033057
10 9 8 7 6 5 4 3 2 1
 
Get professionalPLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

DISCUSSION ON SELF ANALYSIS buy argumentative essay helpSelf Analysis Paper, I want to be able to have this paper by the next weekend the instructions are on the first document extra credit instructions. I am a junior psychology major. I need to be able to print this and use it with MS Word
 
Get professionalPLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

DISCUSSION ON CRITICAL OR CHALLENGING CLIENTS my assignment essay help london: my assignment essay help london
In response to particularly critical or challenging clients, do you struggle with maintaining good boundaries (become defensive) or do you “roll with the punches” and admit to faults? How do you navigate this “rock and a hard place,” protecting the identity of your client. Provide an example of how a client pushed your boundaries. Describe how you responded to the client?
Have you been surprised by a client who went from idealizing you to being harshly critical? If so, how does that fit with the client’s diagnosis? How did you react?
Have you developed a good relationship with a client, only to see the client regress or relapse? How did that affect you?

Each answer has to 150-200 words and a cite in the answer
 
Get professional assignment help cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason may is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Our essay writers are graduates with diplomas, bachelor, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college diploma. When assigning your order, we match the paper subject with the area of specialization of the writer.
Why choose our academic writing service?

Plagiarism free papers
Timely delivery
Any deadline
Skilled, Experienced Native English Writers
Subject-relevant academic writer
Adherence to paper instructions
Ability to tackle bulk assignments
Reasonable prices
24/7 Customer Support
Get superb grades consistently

 

Get ProfessionalPLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

DISCUSSION ON POSITIVE AND NEGATIVE REINFORCEMENT college essay help los angeles: college essay help los angelesPlease submit this assignment as a PDF of Word Document. Please copy and paste these prompts into your document and then type up your responses right below each prompt.

In a paragraph of 7-10 sentences, describe an example of positive reinforcementfrom your own life. You can describe how your parents reinforced you for a specific behavior, how you reinforce yourself or others around you, if you are a parent and have used this method on your children, or a pet owner and you have used positive reinforcement to train your animals. Be specific and detailed and use terms from the book.
In a paragraph of 7-10 sentences, describe an example of negative reinforcementfrom your own life.
In a paragraph of 7-10 sentences, describe an example of positive punishmentfrom your own life. You can describe how your parents punished you for a specific behavior, how you punish yourself or others around you, if you are a parent and have used this method on your children, or a pet owner and you have used punishment to train your animals. Be specific and detailed and use terms from the book.
In a paragraph of 7-10 sentences, describe an example of negative punishmentfrom your own life.

Get professionalPLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

ANALYZING LITTLE ALBERT AND CLASSICAL CONDITIONING best essay helpThere have been several classic experiments to study and describe classical conditioning; one of the more famous is the Little Albert experiment. Over the years, the experiment has lost some of its validity due to numerous interpretations by several introductory psychology textbooks. It is, therefore, beneficial to go back to the original (or primary) source and read what the authors of the experiment themselves had to say.
Copy and paste the following line in the South University Online Library Quick Search line: “conditioned emotional reactions” (in quotation marks).
The original article by Watson and Rayner was published in the Journal of Experimental Psychology in 1920. There is a reprint of the original article which can be found in the South University Online Library. Here is the reference for the article reprint: Watson, J. B., & Rayner, R. (2000). Conditioned Emotional Reactions. American Psychologist, 55(3), 313-317. DOI: https://doi.org/10.1037//0003-066x.55.3.313
Help finding article in Library
Read the article and answer the following questions:

In the study, what are unconditioned stimulus (US), conditioned stimulus (CS), and conditioned response (CR)?
Explain the concept of generalization in regards to Watson and Rayner’s ability to condition Albert to react to different stimuli such as masks, other animals, and a fur coat?
Using examples from the study, explain the concept of extinction.

Make sure you cite the article (see above for reference) you read as well as the textbook (used to explain classical conditioning).
Submit your essay in a Microsoft Word document to the Submissions Area by the due date assigned. Cite your sources on a separate page using the APA format.
Get professionalPLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

DISCUSSION ON PERSONALITY TRAITS high school essay help: high school essay helpResearch has explored universal and culture-specific personality traits. “The Five-Factor Model,” also known as the “Big Five,” has identified five universal personality traits—openness, conscientiousness, extroversion, agreeableness, and neuroticism (OCEAN). In contrast, the “Five-Factor Theory” (FFT) of personality “suggests that the universal personality traits representing basic tendencies are expressed in characteristic ways; these characteristic ways can be largely influenced by the culture in which one exists” (Matsumoto & Juang, 2008, p. 268). Culture-specific personality traits, expressed by individuals in a certain culture, have also been identified in research.
Consider the cultural influences on personality development. Think about how culture-specific personality traits might impact the role of the scholar-practitioner working with a client or research population from this culture. Select two cultures and two culture-specific personality traits to use for this Discussion.
With these thoughts in mind:
WRITE a brief description of two universal personality traits. Then describe two culture-specific personality traits for each of the two cultures you selected. Explain how culture influences personality development. Finally, discern two ways these culture-specific personality traits might impact a scholar-practitioner.
**STAY ON TOPIC AND ONLY 4 PARAGRAPHS**
 
Get professionalPLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

ETHICAL STANDARDS,PRINCIPLES AND DILEMMA descriptive essay helpRespond to the following questions 300 Words for each question
 

Why is this an ethical dilemma? Which APA Ethical Principles help frame the nature of the dilemma?

 

How might Dr. Romaro’s ambivalence toward the death penalty influence his decision to offer a forensic diagnosis of intellectual disability? How might John’s “confession” or his comment about the “boy waiting for the bus” influence the decision? To what extent should these factors play a role in Dr. Romaro’s report?

 

How are APA Ethical Standards 2.01f, 3.06, 4.04, 4.05, 5.01, 9.01a and 9.06 relevant to this case? Which other standards might apply?

 
 

What steps should Dr. Romaro take to ethically implement his decision and monitor its effect?

 
The case study is attached
 
Get professionalPLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

DISCUSSING THE ASPECTS OF RIGHT AND WRONG computer science essay helpWhat do we do?
From Elmer’s text, discuss the aspects of right, wrong, and different and select one example of what you consider a “grey area”  and relate how that example could impact a) you, b) the local church, c) the kingdom of Satan, and d) the kingdom of God.
 
 
PLEASE post the required citations as per the Instructions for the DBs: The thread (minimum of 400 words) must include support for your assertions in the form of at least one textbook citation and one outside academic resource with footnotes for each in current Turabian format.
 
Get professionalPLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

PERSONAL FAMILY INTERVIEW compare and contrast essay help: compare and contrast essay helpConduct an interview with one or both of your parents about your family history. If this is not possible, consider interviewing your spouse’s parents or another older family member such as grandparents, uncles, aunts, etc.
 
Note key family dynamics, relationship triangles, and relationship processes (instances of emotional fusion or reactive distancing, general level of differentiation in the family, etc.). Be sure to ask couples how they met and about their courtship.
 
Present your findings in an informal paper of 500-750 words.
 
Conclude by reflecting on your experience. Did the Bowen structure shed light on any family structures previously unknown?
 
APA format is not required, but solid academic writing is expected.
Get professional assignment help cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason may is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Our essay writers are graduates with diplomas, bachelor, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college diploma. When assigning your order, we match the paper subject with the area of specialization of the writer.
Why choose our academic writing service?
Plagiarism free papers
Timely delivery
Any deadline
Skilled, Experienced Native English Writers
Subject-relevant academic writer
Adherence to paper instructions
Ability to tackle bulk assignments
Reasonable prices
24/7 Customer Support
Get superb grades consistently

Get ProfessionalPLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

SHORT QUESTIONS ON ETHICS common app essay helpYou will complete a 5-7 page paper on the history of the development of the NASW Code of Ethics. This paper will be written APA 6th Edition. You are expected to have at least 4 scholarly, peer reviewed resources.

History: The first section of the paper will address how the NASW Code of Ethics was initially developed. Who was instrumental in the development? Why did social workers feel there was need for a  uniform code?
Current/Comparison: What does the code cover now? How did it evolve? Compare the NASW Code of Ethics to the SC Code. How are they alike? What are the major differences? Why do you think the NASW Code encompasses more? Due 04/17/17 at 10am
Ethical dilemmas: Discuss the steps in solving an ethical dilemma. How id the Code beneficial?
Conclusion: In this section you will summarize what you have learned about the NASW Code of Ethics. Do you feel it is lacking anything? Should things be made more concise? Doe it address technology adequately?

 
 
Get professional assignment help cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason may is, it is valid! You can get professionalPLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

DISCUSSION ON GROUP DESIGN argumentative essay help online: argumentative essay help onlineGroup Design Part 3
In narrative form (1,000-1,500 words) present the first two group sessions.
Assume that one participant states that he/she “is uncomfortable being with groups and really does not want to be here.” How would you as the group leader address this?
Over the next three to four sessions, challenging issues arise. Choose three issues from the following list that are realistic to your group type and describe how you would handle these situations.

Sexual abuse
Homosexuality
Religious preferences
Abortion
Use of illegal drugs
Drinking and driving

Develop a plan for how you will start the transition of ending your group.
Assume that one participant must be referred to ongoing services. Describe how you, as the counselor, will handle this referral for continued services. Will you continue with individual services, refer to another therapist, or refer to another group?
APA format is not required, but solid academic writing is expected.
You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.
Submit Group Design Part 3 to the instructor by the end of Module 6.
 
Get professional assignment help cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason may is, it is valid! You can get professionalPLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

PARENTAL STYLE AND SOCIO-EMOTIONAL DEVELOPMENT IN MIDDLE CHILDHOOD university essay help: university essay help
Week 4 Parental Style and Socio-Emotional Development in Middle Childhood
The textbook highlights four distinct styles of parenting: authoritarian, authoritative, permissive, and uninvolved. Conduct an Internet search to broaden your understanding of these styles.
Write a short essay (500-750 words) in which you:
First, define each style.
Then, explore each style’s effect on the socio-emotional development of a 10-year-old child.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

 
Get professional assignment help cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason may is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Our essay writers are graduates with diplomas, bachelor, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college diploma. When assigning your order, we match the paper subject with the area of specialization of the writer.
Why choose our academic writing service?

Plagiarism free papers
Timely delivery
Any deadline
Skilled, Experienced Native English Writers
Subject-relevant academic writer
Adherence to paper instructions
Ability to tackle bulk assignments
Reasonable prices
24/7 Customer Support

·          Get superb grades consistently

Get ProfessionalPLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

DISCUSSION ON DEVELOPMENT PSYCHOLOGY argumentative essay helpWeek 2 Developmental Psychology (Erikson/Piaget) Case Studies
Using Erikson’s psychosocial theory and Piaget’s cognitive development theory, create four case studies in which the characters are clearly in specific stages. Several stages may overlap within one case study.

Label each case study with the theorist/stages relevant to it.
Each case study should be a minimum of 250 words.

APA format is not required, but solid academic writing is expected.
Include a title page.
 
Get professional assignment help cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason may is, it is valid! You can get professionalPLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

DISCUSSION ON MATTERS OF THE MIND essay help site:edu: essay help site:eduMatters of the Mind: Psychotic Disorders and Schizophrenic Disorders
Psychotic disorders and schizophrenic disorders are some of the most complicated and challenging diagnoses in the DSM. The symptoms of psychotic disorders may appear quite vivid in some clients; whereas, within other clients, symptoms may be barely observable. Additionally, symptoms may overlap among disorders. For example, specific symptoms such as neurocognitive impairments, social problems, and illusions may exist in schizophrenic clients, but are also contributing symptoms for other psychotic disorders.
For this Discussion, consider whether experiences of psychosis-related symptoms are always indicative of a diagnosis of schizophrenia. Think about alternative diagnoses for psychosis-related symptoms.
With these thoughts in mind:
Post by Day 4 a brief explanation of whether psychosis-related symptoms are always indicative of a diagnosis of schizophrenia. Then explain why or why not. Finally, explain possible alternative diagnoses for psychosis-related symptoms.
Be sure to support your postings and responses with specific references to the Learning Resources and current literature.
Required Resources

 

Readings

American Psychiatric Association. (2013).Diagnostic and statistical manual of mental disorders(5th ed.). Arlington, VA: American Psychiatric Publishing.

o    Schizophrenia Spectrum and Other Psychotic Disorders
o    Gender Dysphoria
o    Sexual Dysfunctions

Paris, J. (2015). The intelligent clinician’s guide to the DSM-5 (2nd ed.).New York, NY: Oxford University Press.

o    Chapter 8, Schizophrenia Spectrum and Other Psychoses
o    Chapter 12, Substance Use, Eating, and Sexual Disorders

Boskey, E. (2013). Sexuality in the DSM 5. (Cover story). Contemporary Sexuality, 47(7), 1–5. Retrieved from the Walden Library databases.
Drescher, J., & Byne, W. (2012). Introduction: The treatment of gender dysphoric/gender variant children and adolescents. Journal of Homosexuality, 59(3), 295–300. Retrieved from the Walden Library databases.
Drescher, J., & Byne, W. (2012). Gender Dysphoric/Gender Variant (GD/GV) children and adolescents: Summarizing what we know and what we have yet to learn. Journal of Homosexuality, 59(3), 501–510. Retrieved from the Walden Library databases.
Guerreiro, D. F., Navarro, R., Silva, M., Carvalho, M., & Gois, C. (2009). Psychosis secondary to traumatic brain injury. Brain Injury, 23(4), 358–361.
Retrieved from the Walden Library databases.
McCarthy, B. W., & Fucito, L. M. (2005). Integrating medication, realistic expectations, and therapeutic interventions in the treatment of male sexual dysfunction. Journal of Sex & Marital Therapy, 31(4), 319–328.
Retrieved from the Walden Library databases.
Stein, E. (2012). Commentary on the treatment of gender variant and gender dysphoric children and adolescents: Common themes and ethical reflections. Journal Of Homosexuality, 59(3), 480–500. Retrieved from the Walden Library databases.
Zucker, K. J., Wood, H., Singh, D., & Bradley, S. J. (2012). A developmental, biopsychosocial model for the treatment of children with gender identity disorder. Journal Of Homosexuality, 59(3), 369–397. Retrieved from the Walden Library databases.

Media

Cosgrove, V., & Suppes, T. (2013). Informing DSM-5: biological boundaries between bipolar I disorder, schizoaffective disorder, and schizophrenia. BMC Medicine, 127(11). Retrieved from the Walden Library databases.
Ferree, M. C. (2001). Females and sex addiction: Myths and diagnostic implications. Sexual Addiction & Compulsivity, 8(3/4), 287–300. Retrieved from the Walden Library databases.
Flanagan, E., Solomon, L., Johnson, A., Ridgway, P., Strauss, J., & Davidson, L. (2012). Considering DSM-5: the personal experience of schizophrenia in relation to the DSM-IV-TR criteria. Psychiatry, 75(4), 375–386. Retrieved from the Walden Library databases.
Schaeffer, B. (2009). Sexual addiction. Transactional Analysis Journal, 39(2), 153–162. Retrieved from the Walden Library databases.
Hartmann, U. (2009). Sigmund Freud and his impact on our understanding of male sexual dysfunction. Journal of Sexual Medicine, 6(8), 2332–2339. Retrieved from the Walden Library databases.
Joseph, J. (2004). The fruitless search for schizophrenia genes. Ethical Human Psychology and Psychiatry, 6(3), 167–181. Retrieved from the Walden Library databases.
Palomo, T., Kostrzewa, R. M., Beninger, R. J., & Archer, T. (2007). Treatment consideration and manifest complexity in comorbid neuropsychiatric disorders. Neurotoxicity Research, 12(1), 43–60. Retrieved from the Walden Library databases.
Tandon, R. (2013). Schizophrenia and other psychotic disorders in DSM-5. Clinical Schizophrenia & Related Psychoses, 7(1), 16–19. Retrieved from the Walden Library databases.

 

Wakefield, J. (2012). The DSM-5’s proposed new categories of sexual disorder: The problem of false positives in sexual diagnosis. Clinical Social Work Journal, 40(2), 213–223. Retrieved from the Walden Library databases.

 
Get professional assignment help cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason may is, it is valid! You can get professionalPLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

ANALYSING THE APPLIED PERSONALITY PROJECT popular mba argumentative essay helpThe Applied Personality Project requires you to critically analyze personality information found in the popular media in relation to empirical research, personality theory, and your own life. You will demonstrate that you are an intelligent consumer of personality research and can think critically about personality theory, assessment, and research in relation to your daily life.
The Applied Personality Project consists of four components:
Component 1: Summary and Analysis of Popular Media Article or Current Event
You will start by locating a popular media article, video or current event that is relevant to personality psychology. Relevant topics may include personality theory, assessment, use of assessment results, personality disorders, or personality research. Your article or current event must have been published (or occurred) within the last six months. For this component of the assignment, you will use information found in the popular media. This includes articles or events distributed via social media, blogs, videos (e.g., Ted Talks), television shows, newspaper reports, magazines, and similar sources.
For example, the LA Times published a report of identical triplets separated at birth in a secret psychology study to understand the relative influence of nature and nurture in personality development (“The surreal, sad story behind the acclaimed new doc ‘Three Identical Strangers’”; https://www.latimes.com/entertainment/movies/la-et-mn-three-identical-strangers-documentary-20180702-story.html). An article such as this would be appropriate for your target article/event.
Provide a two-page summary and analysis of the article/event that addresses the following questions:

What is the focus of the article/event?
Why is this article/event relevant now?
What is the relationship between this article/event and personality psychology?
What are the key conclusions, questions, or issues relevant to this article/event?
What questions remain unanswered in relationship to this article/event?

Your summary and analysis should be written as a coherent essay (do not format as a list of answers to these questions). You may include additional insights in your analysis, but you must address these key issues. In addition, you must provide a hyperlink to the article/event that you are focusing on; if the article/event is not online, you must provide a complete citation so that the instructor can view your article/event.
Component 2: Research Article Application
The next step is to find an empirical, primary-source journal article that is relevant to your article/event. Empirical, primary-source articles are original reports of research published in scholarly journals (such as the Journal of Personality and Social Psychology). You will use the UMGC library database to find primary-source, empirical research. To find a relevant article, you will use personality terms, ideas or theories discussed in your article/event as key words in your library database search. It is your responsibility to make sure that the journal article you select is appropriate. If you are unsure about the relevance of your article, contact your instructor for approval.  Articles must meet the following criteria:

Primary research – Articles should report the results of an original research study (no meta-analyses, summaries, editorials or theoretical articles).
Refereed – Articles must come from peer-reviewed journals found in the UMGC library.
Personality focus – Articles must be relevant to personality psychology.
Recent – Articles must have been published within the last 10 years.

For example, the following would be a relevant primary-source, empirical journal article for investigating the influence of nature and nurture on personality:
McCrae, R. R., Costa, P. T., Jr., Ostendorf, F., Angleitner, A., Hřebíčková, M., Avia, M. D., … Smith, P. B. (2000). Nature over nurture: Temperament, personality, and life span development. Journal of Personality and Social Psychology, 78(1), 173–186. https://doi-org.ezproxy.umgc.edu/10.1037/0022-3514.78.1.173
Write a three-page summary, analysis, and application of the journal article that addresses the following questions:

What is the purpose of this research?
How did the researchers investigate their research question?
Are the conclusions of the study appropriate? Has the author overemphasized or under-emphasized any findings?
What are the key strengths and weaknesses of this study?
How does this research add to our understanding of personality or personality theory?
How does this study inform your popular article/event?
Do the conclusions of this research align with the message of your article/event?

Your summary, analysis, and application should be written as a coherent essay (do not format as a list of answers to these questions). You may include additional insights in your analysis, but you must address these key issues.
Component 3: Connection to Personality Theory
The third step is to analyze your popular article/event in relation to three different theories that we explored throughout the course. For each theory, you will want to explore the relevance (or lack thereof) for understanding your article/event.
Write a one- to two-page analysis for each of your three theories that includes the following information:

Brief overview of theory (up to two paragraphs with appropriate citations)
Discussion of how the theory either supports and explains your article/event OR how the theory offers an alternate understanding of your article/event
Analysis of the value of the theory for understanding personality in the context of your article/event

Component 4: Personal Relevance
The last step is to reflect upon the popular article/event, research, and personality theory in relation to your own life.
Write a three-page reflection and analysis that addresses the following questions:

How is the material in this article/event relevant to your life?
What can you learn from the personality theories or research relevant to this article/event?
Does the article/event or research challenge any of your old opinions? Or does it challenge you to form any new opinions?
How can you apply what you have learned about personality research or theory to better understand your life? What is the practical value to understanding personality research or theory?
What concerns do you have about the article/event, personality research, or personality theory?

Your reflections should be written as a coherent essay (do not format as a list of answers to these questions). You may include additional insights in your reflection, but you must address these key issues.
Assignment Guidelines
Prepare your assignment according to the following guidelines:

Structure your assignment utilizing APA style; this includes title page, headers, subheadings, in-text citations, reference page, and general paper format (1-inch margins, double-spaced, 12-point font, etc.). An abstract is not required.
Submit as a single document (do not submit each component of the paper separately) in either Microsoft Word, PDF, or RTF format.
Utilize the following subheadings to organize the body of your paper:

Summary and Analysis
Research Application
Personality Theory

Theory 1: (name the theory)
Theory 2: (name the theory)
Theory 3: (name the theory)

Personal Reflection

Include three to five references (one should be the research article utilized in your analysis).
Your final paper should be approximately 13 to 16 pages:

Title page (1 page)
Body of paper

Summary and Analysis (2 pages)
Research Application (3 pages)
Personality Theory

Theory 1 (1-2 pages)
Theory 2 (1-2 pages)
Theory 3 (1-2 pages)

Personal Reflection (3 pages)

 
Get professionalPLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!