1. Is Harmonie Water a global brand? Why or why not? 2. Based on the findings of Project Unify and Project Aqua, what has Cormmeau learned about building a global brand identity? 3. What strategic factors amongst targeting, positioning, advertising strategy, advertising copy, graphics, and media mix should be the purview of corporate? Which should …
Using the company/organization Planet Fitness, answer the following questions: Look at the Figure in Chapter 14 entitled, Integrated Marketing Communications, that outlines the blended mix of promotional tools (advertising, personal selling, sales promotion etc.). Consider which mix of tools will be best suited to the company/organization (choose at least 2). Discuss why these would be …
Consider any product or service, describe it, and respond to the following questions regarding it. Do not use the product you intend to use for your final project (marketing plan). Find what Integrated Marketing Communication (IMC) methods (tools) are being used by the marketers of that product/service. Summarize 3 main IMC methods (tools) including 1 …
Respond to the following questions: Find a company whose strategy is value based pricing. Is this an effective pricing strategy? Discuss. Find a company with a different pricing strategy. Identify the strategy and its success or failure in your own opinion. Discuss partnerships in marketing channels using an example. Provide an example of disintermediation and …
you will continue with the marketing research process for the scenario that was mentioned in group assignments 1 and 2. ( i will upload the files). Stay relevant to the topic and do not go online searching; you don’t need any outside knowledge to answer the questions; everything is in the slides and the lecture …
Review the requirements for the final project (attached). Prepare and submit an annotated bibliography of research sources that you plan to use for the final project. The bibliography should include at least 10 credible reference sources, which include at least two peer-reviewed articles. Each entry should be less than 10 years old and have a …
You are interviewing for a position as social media marketing manager for Broadway.com in a role promoting all shows produced on Broadway. The 2023 goal is to increase revenue from Ticket Sales by 10% from both new and returning customers (trying to re-engage audience post-pandemic). 1. Use the tools discussed in class to conduct a …
The purpose of these papers is not to summarize concepts; rather, it is to react, reflect, and retort. As example, you might discuss how some topic(s) would be usefully applied in the companies you work with (as a customer, or employee…), your rationale for disagreeing with something you read, or how topics are related to …
Your task is to see yourself as an agency who has taken a creative brief from Tribal Warrior. Now that you understand more about their marketing and communications objectives, you need to prepare a reverse brief. This is to demonstrate you have understood their brief and how your agency will move forward with a creative …
For a few years Carvana looked like a marketing and financial success — a new and fun way to buy an automobile. Clever marketing built consumer interest. Sales increased significantly during the pandemic. But the strategy now seems to be in trouble. Between April 2017 to August 2021, the stock price increased from $11.10 to …
