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The Child psychological maltreatment advanced higher history essay help: advanced higher history essay help
Child psychological maltreatment is the most common problem children face from adults, which comes in the way of isolating children, exploiting them, and not allowing them to have responsive emotions. This has negative impacts on child development.
Emotional abuse of a child is one of the subtypes of a child’s psychological maltreatment, which results in a way that their worth being of the child is abuse, which develops low self-confidence of a child and creates the feeling of helplessness a child. That is the use of harsh words to a child. This child abuse develops an unsuitable way of child behavior in associating with others like they are still immature. The abused child may also have a poor way of socializing with others as his/her self-confidence is lacking and having unusual fears of others which might it be in a way that there is fear for the child to go home and being lonely, which will make a child develop an attitude that lacks ability or skill to be able to react with some emotion. Emotional abuse may occur when a child may be restricted by their parent in moving out and play with others, like children living in towns may find difficulties in socializing with others. There is that self-confidence of a child having a relationship with others.
Emotional child abuse has many implications in his/her life, i.e., the way of behaving. The child may have long-term sadness, have no ability to relate to others, feel worried about something unusual, have low self-determination, and fail to show some concern to others. Some even child who has reached a stage of the adolescent will find more complicated to build confidence, engage and have happiness when it comes to relationships with other people. The child also can have an attitude of being unworthy as their parents abuse them with abusive words like telling them they are stupid will make them feel bad.
Allen, B. (2008). An analysis of the impact of diverse forms of childhood psychological maltreatment on emotional adjustment in early adulthood. Child Maltreatment, 13(3), 307-312.
De La Vega, A., De La Osa, N., Ezpeleta, L., Granero, R., & Domènech, J. M. (2011). Differential effects of psychological maltreatment on children of mothers exposed to intimate partner violence. Child abuse & neglect, 35(7), 524-531.
SECURE NETWORK DESIGN AND ENGINEERING history assignment help in canada
The enterprise cannot afford to have a single weakness in the newly installed operating system. It must consider many factors such as firewall configuration as an integral part of the layered security approach to secure the server and the client’s operating systems.
Windows operating system has inbuilt firewall features that need to be configured to block inbound and outbound traffic for the domain, private, and public profiles. To configure the basic firewall rules on the client and the server, a security administrator would need to follow the following steps.
From the system’s control panel, open the Basic Windows Firewall Settings to check the current status.
On the left pane, select the link “Turn Windows Firewall on or Off”. This option will allow the security administrator to customize settings for both Private and Public Networks; both settings must be turned “ON”.
Advanced settings can also be used to customize firewall settings for inbound and outbound traffic. These settings will help the enterprise control traffic to and from three profiles (the domain, private, and public). Suppose employees are allowed to use company-provided laptops in public, then inbound firewall rules can help prevent traffic from untrusted networks from entering the private part of the client and server systems. Outbound rules should be configured to control traffic, leaving the server and define which ports to pass through and to which destination.
Approach for the Implementation
Even after configuring firewall rules, the enterprise will still need a layered-security to secure its systems and the network. Based on the provided scenario, the enterprise might need to redesign the entire network infrastructure to cater for more security needs. Before doing that, it needs to have a policy guideline that sets security standards and the rules users, and system administrators need to follow, and security strategies to be deployed.
The network infrastructure can be redesigned to divide the network into security segments: the outside and inside of the network. These segments can then be secured through the implementation of the following:
Application-level and perimeter firewalls – the firewall would help filter and even block unrequested traffic destined to the inside of the network. Assuming that there are servers the enterprise wants to be protected, a security administrator must consider the best position to place a perimeter firewall. For example, it can be placed in front of the main router to filter and ensure that packets are forwarded to the right tunnel.
A firewall in a subnet – Assuming that the network infrastructure was redesigned to include some subnets, the enterprise might need to control traffic destined for those subnets using a firewall. The firewall would be configured to block traffic based on IP addresses and specific ports.
By implementing such security strategies, the enterprise would have a layered-security.
Summary of the Lab Experience
As demonstrated in the lab, small, medium, and large-sized enterprises need to configure firewall rules to restrict inbound and outbound traffic from their system. Blocking outbound traffic would help prevent leaks of confidential information, while blocking inbound traffic prevents applications from accessing the internet, installing updates and so forth. Before setting firewall rules, an enterprise must establish policy rules that would guide users and security administrators in implementing the best security practices. To do that, it might also need to use security tools such as Microsoft Security Compliance Manager to check, modify, create new baselines and even compare the difference between the new and existing ones for security compliance.
MARKETING ESSENTIALS IN BUSINESS a level history essay help: a level history essay help
By (Student’s Name)
Lush Ltd. is a British cosmetic retail company, which has its headquarters in Poole, UK. Mark Constantine, Trichologist, and his wife Constantine established Lush Cosmetics in 1995. Lush manufactures and markets masks, scrubs, moisturizers, lotions, shower gels, shampoos, soaps, creams, and other beauty products. The company operates over 950 stores across 50 countries globally, mostly in the UK, US, Australia, Germany, and Canada (Home | Lush Fresh Handmade Cosmetics, 2021). The company’s success can be attributed to using the marketing mix elements to attain business objectives and goals. The company achieves its business objectives and goals through the effective implementation of the marketing mix. This report will compare how organizations apply the marketing mix to the marketing planning process to attain the business objectives. The marketing mix of Lush and Glossier Ltd. is compared side by side. The second part of the report will involve developing and evaluating a basic marketing plan for Lush Cosmetics.
Comparing Ways in Which Organisations Use Elements of The Marketing Mix (7Ps) To Achieve Overall Business Objectives
The 7Ps are the “product, place, price, promotion, people, physical evidence and process” (Jain, 2013, pp. 25). The mentioned factors are assessed or appraised in how Lush, and Avon Products Company apply them in their marketing processes. Avon Products Co. is a direct sales company in the household, beauty, and personal care products. The company is headquartered in London and is a major competitor of Lush ltd (Palade, 2011, pp. 233).
Lush’s customers define the company in three simple words, verdant, green, and fresh. Lush has established itself as a healthcare brand that produces various body products using only vegetarian or vegan sources. Lush’s products are 100% vegan and have fruits and vegetables as the primary constituents like grapefruit juice, vanilla beans, avocado butter, rosemary oil, papaya, and coconut (Aronczyk, 2016, pp. 4). Lush products have been proven to be authentic, use natural ingredients, and are not tested on animals. Lush has a diversified product portfolio of fresh, unique products.
On the other hand, Avon is among the top companies globally in terms of beauty products, and it markets a complex and varied range of products for both women and men under the brand name Avon (Palade, 2011, pp. 236).
Lush has been recognized for its handcrafted cosmetics and has presented itself as a natural brand that markets fresh products with no preservatives. Lush focuses on women as its target market, those who tend to have a natural vegan lifestyle. Lush has carefully strived to have its packaging expense at the lowest to reduce its cost. The company goes as far as taking back the used tubs of its sold products for recycling to cut costs. Every company spends much on packaging, and by keeping it at a minimum, Lush has been able to price its products reasonably and affordably (Home | Lush Fresh Handmade Cosmetics, 2021). All of the company’s products are natural and handmade and hence are a bit costly. However, the company has implemented a premium pricing strategy for its products.
Avon Products Co. has presented itself as a high-quality product that customers can easily access. The company targets housewives who are regular cosmetic buyers and are comfortable purchasing in their own space from their homes. Avon employs different pricing strategies for different markets. For instance, in Romania, where it manufactures and markets its products, it has adopted medium pricing. In some cases, it uses premium pricing based on the product category. Avon uses competitive pricing in India due to competition (Hanesova, 2009, pp. 12). The company believes larger volume sales result in higher revenue; therefore, it has kept prices affordable to capture a large market.
Lush is an international brand with its product presence in over fifty nations through a projected eight hundred outlets globally. The company’s journey began from Poole in England, where it is headquartered, and expanded its presence to several places around the globe. The company’s manufacturing facilities are spread across the UK, Canada, and Germany. Lush’s products are produced by hand and not through mass factory productions to ensure freshness (Ramli, 2017, pp. 202). Lush has partnered with various firms to market its products internationally, and its products can also be obtained through retail outlets and online platforms. The company’s official website is a primary outlet that handles promotional and sales activities.
Avon is an international business headquartered in London. The company has its product presence in about 100 nations, and Brazil is its largest market. Avon introduced its products into China in 1990 through Beauty Boutiques and direct sales in 2006. Avon employs the direct-sales policy to distribute its products all over. The company also uses third-party suppliers. Salespersons sell the products door-to-door (Walletzký, 2014, pp. 3858). Avon also uses e-commerce websites for marketing its recruited products and has recently launched a mobile application.
People involve any contact the company’s staff may have with the customers ranging from the CEO to the janitor and everyone in between (Brassington & Pettitt, 2007, pp. 18). The staff wears a simple uniform that is also branded and complements the brand’s unique products. The staff is also friendly and chatty to the customers, and most importantly, they are knowledgeable on Lush’s products.
(Lush employees at work)
Avon has trained the people who work under its marketing team in persuasive techniques and be respectful to the customers and their preferences. Avon has a customer service department, and the personnel is trained. The people working at retail outlets are also trained to assist customers on-site. Lastly, the company has people working alongside the suppliers to obtain the raw material. This team has a significant role in ensuring the quality of end products is maintained and improved where necessary (Simkin & Dibb, 2013).
Lush is a famous organic brand that has implemented various marketing strategies to promote its products in the marketplace. The company is recognized for its exceptional products, and to uphold this quality, Lush takes care to ensure that its products are marked with a unique trademark. As part of its marketing strategy, the company gives out a free face mask for every five used pots it takes back. The company has a very stern policy of not procuring any ingredient from firms that believe in animal testing. Lush tests its products on human volunteers before releasing them to the market. The company believes in content marketing, and through its corporate website, it offers product info, stories, and videos to stay in touch with its customers. Lush works towards reducing its environmental footprint by using minimum packaging and also recycling them.
Avon believes in aggressive marketing and advertisement and has strived to create positive brand awareness. Advertisement is done mainly through catalogs and brochures that can be downloaded from its website. The company also promotes its products on social media platforms like Facebook, YouTube, Twitter, and Instagram. The company has established The Avon Foundation, which provides scholarships to the company reps and their families. Also, the company participated in a Breast Cancer awareness initiative in 2002, where it attached a pink ribbon to every catalog. Avon then donated the money it raised through this campaign for the purchase of medical equipment.
Physical presence or evidence includes what the company does to ensure that the customers recognize its presence. Lush achieves this through various strategies. For instance, the company keeps its stores clean and tidy. Also, the company uses a distinct scent across all its stores globally. The stores are also painted and presented in a very recognisable way. The employees wear uniforms and observe a dress code that complements the brand’s unique products. Most importantly, Lush’s vehicles are well branded, and one cannot miss spotting them anywhere.
Avon sells its products in a distinctive colour packaging that can easily be identified on retail shelves. The company also has an online corporate website that is easy to use and allows to view the company’s products in high-quality photos shot from various angles.
Lush always emphasises good internal and external processes. Since the company targets mostly women who tend to a natural vegan lifestyle, it provides products and services that cater to this group. Lush also values its customers and maintains the “customer is always right” policy across its stores. The company educates its customers on recycling and environmental awareness. Most importantly, the company values customer opinion and thus maintains a good customer feedback system.
Avon has processes in place to ensure that products are always available at retail outlets globally. The company also runs an online delivery process, where customers can place their orders, and the products get delivered to them. Most importantly, Avon is actively involved in searching for new or potential markets.
Developing and Evaluating a Basic Marketing Plan for Lush Cosmetics
Essentially, a marketing plan is a marketing strategy designed to be implemented to achieve a set of goals. Lush’s marketing plan aims to achieve market dominance and create a dominant force in the beauty and cosmetic industry. A marketing plan’s significance makes it essential for any business organization to have an effective marketing plan. An effective marketing plan has several importances that can benefit the business, improving its performance and revenue turnout. An operative marketing plan markets the organization, help it achieve its goals, increases its customer base, and maximizes profit (Westwood, 2013, pp. 88). The values below define the necessities of Lush’s marketing plan.
Linking Marketing Objectives and Strategies with the Marketing Plan
The organization’s marketing objectives and marketing strategies are all interconnected and interrelated with the marketing plan. The marketing plan of Lush Cosmetics depends on how the company visualizes and realizes its marketing objectives. Lush’s marketing strategies are essential to realizing the marketing objectives by implementing an operative marketing plan. This plan is critical since it will be the determining factor as to whether Lush is going to achieve its objectives or not.
Lush’s sales analysis is essential for developing the marketing plan since the supply chain must be effectively and efficiently managed. The sales volume versus how much the company generates is analysed (Wood, 2016, pp. 224). This analysis shows the present market demand for Lush’s products and helps set goals for driving sales.
Here, the cost-profitability analysis provides an indication of the production cost and profit obtained from this production. This analysis is essential to determine Lush’s marketing process.
Structuring and Developing the Marketing Plan (STP)
STP (segmentation, targeting, and positioning) is essential to structure a basic marketing plan. Lush’s marketing plan is created through STP as detailed below:
The first step is to segment the market and select the target market to target those specific customers. Segmentation can be done demographically, psychologically, or geographically (Wood, 2016, pp. 224). Most cultures emphasize consumer behaviour; therefore, while segmenting the Lush product’s market, these factors were considered.
Following successful market segmentation, a specific target market has to be selected. Lush will then focus its marketing activities on the target customers of the selected. According to Stevens et al. (2013), different products attract different customers; therefore, the targeted market is different for each product. Most of the cosmetic products marketed by Lush target middle-aged, middle-class and affluent women. Therefore, when choosing target market Lush, the consumers were targeted accordingly to increase the customer base. Lush should better focus on these target customers to expand its customer base and increase sales.
Market positioning was necessary to establish and develop an effective market plan for Lush Cosmetics. Market positioning involves the implementation or adoption of the marketing plan. Here, the product is placed into the market, and the target customers are engaged to connect with the product. Engagement activities include promoting the product in the market, which is a major part of market positioning (Stevens et al., 2013, pp. 28). Other activities include customer engagement and customer relationship management. Effective market positioning is critical for Lush Cosmetics because it determines the efficiency of the developed marketing plan.
Goals and Objectives Setting
It is important to set the marketing plan’s goals and objectives since these are what will define the plan. For Lush, the goals are clear. First, Lush needs to create a market dominance and then create a force to maintain dominance.
Regarding the marketing plan, situational analysis denotes the assessment of the plan in various situations. This assessment entails external analysis, internal analysis, SWOT analysis, and so forth (Wood, 2016, pp. 224). It is important to analyse the created marketing plan since it is vital for Lush to assess the plan’s effectiveness and efficiency. The lush marketing plan is effective since it will focus the company’s promotional activities on the medium to high-income women and the family segment.
Allocation of Resources
Resources should be allocated to implement the plan since there are various activities involved that require finances. This allocation should be carried out in line with planning. Like other aspects of business operations, marketing is cost-related; thus, a budget should be established to meet the marketing activities. The cost arises from traveling, advertising, printing brochures, meetings with clients, and so on (Wood, 2016, pp. 224). When budgeting, care should be taken to ensure that it is feasible and within the means of Lush Cosmetics. After resource allocation, the marketing team can now step out and carry out the actual marketing, guided by the outlined plan.
Monitoring and Observation
Observing and monitoring results is the last step of the marketing plan. The marketing team should monitor the progress from the beginning and rectify where necessary as early as possible. Early monitoring allows for adjusting the marketing plan when the need arises (Wood, 2016, pp. 224). Lush’s marketing team should ensure they have reliable monitoring systems and tools ready sooner as the marketing plan is rolled out.
This assignment clearly showed the role of marketing as a business function and its relationships with other business functions. Different organizations use the marketing mix 7Ps differently to achieve business objectives. In this assignment, a comparison was made on how Lush Cosmetics and Avon Products Co. use marketing mix 7Ps to achieve their business objectives. In the second part of the assignment, a basic marketing plan for Lush Cosmetics was developed and evaluated.
Aronczyk, M., 2016. Market (ing) activism: Lush cosmetics, ethical oil, and the self-mediation of protest. JOMEC Journal, (4).
Brassington, F. and Pettitt, S., 2007. Essentials of marketing. Pearson education.
Hanesova, L., 2009. Marketing mix and consumer behaviour in Avon in the Slovakian market (Doctoral dissertation, Dublin Business School).
Jain, M.K., 2013. An analysis of marketing mix: 7Ps or more. Asian Journal of Multidisciplinary Studies, 1(4), pp.23-28.
Lushusa.com. 2021. Home | Lush Fresh Handmade Cosmetics. [online] Available at: <https://www.lushusa.com/> [Accessed 24 March 2021].
Palade, A., 2011. Analysis of marketing mix on cosmetics products case study: Avon Company. Annals of the University of Petroşani. Economics, 11, pp.233-244.
Ramli, NS, 2017. Green marketing: a new prospect in the cosmetics industry. In Sustainable entrepreneurship and investments in the green economy (pp. 200-230). IGI Global.
Stevens, R.E., Loudon, D.L. and Nykiel, R.A., 2013. Marketing your business: a guide to developing a strategic marketing plan. Routledge.
Simkin, L. and Dibb, S., 2013. Marketing essentials. Cengage Learning EMEA.
Walletzký, L., 2014, November. Service oriented marketing mix and its usage. In ICERI2014: 7th International Conference of Education, Research and Innovation (pp. 3855-3864).
Westwood, J., 2013. How to write a marketing plan. Kogan Page Publishers.
Wood, MB, 2016. The marketing plan handbook (p. 224). Pearson.
Impacts of Pancreatitis and fatty liver diseases world history essay help
Pancreatitis and fatty liver diseases impact the digestive system. a pancreas plays a huge role in digestion. The pancreas contains natural juices know as enzymes that aid in the breaking down of food. Pancreatitis affects the digestive system in a way that the enzymes are not available that aid in the breaking of food. Unavailability of the enzymes leads to malnutrition, diarrhea, and weight loss. Stomach upset, and nausea are symptoms of fatty liver disease—the digestive distress increases as the liver’s ability to eliminate toxins decreases. Pancreatitis causes self-digestion of the pancreas because of the prematurely activated digestive enzymes.
The main metabolic organ of the human organism is the liver and plays multiple functions. The liver is under control of glucose homeostasis by regulation of glycogenolysis, gluconeogenesis, and glycogen synthesis. In the liver cells, there occurs the metabolism and synthesis of important lipids and body proteins. Apart from the metabolic pathways, live functions secrete bile acids and detoxify ammonia by glutamine synthesis and urea production. Besides, having taken all these functions into account, it is obvious that fatty liver diseases may lead to the liver’s inappropriate functioning.
In the case of people with pancreatitis, the sacs of fluids, know as the pseudocysts, develop on the pancreas’ surface, hence causing indigestion, bloating, and tummy pain. Fatty heart diseases also cause retention of the fluid in the body.
Romero-Zerbo, S. Y., García-Fernández, M., Espinosa-Jiménez, V., Pozo-Morales, M., Escamilla-Sánchez, A., Sánchez-Salido, L., … & Bermúdez-Silva, F. J. (2020). The atypical cannabinoid Abn-CBD reduces inflammation and protects liver, pancreas, and adipose tissue in a mouse model of prediabetes and non-alcoholic fatty liver disease. Frontiers in endocrinology, 11, 103.