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Please use the textbook Principles of Marketing, 17th edition Authors: Kotler, Armstrong Published by Pearson ISBN: 9780134492513 Separate them

Please use the textbook Principles of Marketing, 17th edition Authors: Kotler, Armstrong Published by Pearson ISBN: 9780134492513

Separate them by sections and use the key terms. Do not rewrite the questions.

Chapter 3: section 1
Read the story about Kellogg’s at the beginning of chapter 3.
Refer to key terms and concepts from the text as you answer these questions:
1. What appear to be Kellogg’s unique strengths in analyzing the marketing environment?
2. How have changes in the marketing environment created opportunities and threats for Kellogg’s?

Chapter 3 section 2
Refer to key terms and concepts from the text as you answer these questions:
1. Discuss the impact of the changing age structure of the population on consumer spending and buying behavior.
2. Why is this trend important to marketers?

Chapter 3 section 3
Visit the website for Starbucks: www.starbucks.com
Refer to key terms and concepts from the text as you define the marketing environment for Starbucks.
Be sure to describe the actors and forces that affect marketing management’s ability to build and maintain successful relationships with target customers.

Chapter 3 section 4
On pages 91 and 92 of your text, read Real Marketing 3.2: “In the Social Media Age: When the Dialog Gets Nasty.”
Refer to key terms and concepts from the text as you answer this question:

* How has Internet technology, especially social media, shifted the power differential away from large organizations and toward individual consumers?

Key terms for chapter 3
Marketing environment, Microenvironment, Macroenvironment, Marketing intermediaries, Public, Demography (p 72), Baby boomers (p 73), Generation X (p 73), Millennials (Generation Y) (p 74), Generation Z (p 75) Economic environment (p 79), Natural environment (p 80 ) Environmental sustainability (p 81 ) Technological environment (p 82), Political environment (p 84) Cultural environment (p 87).

Chapter 5: section 1
Read the story about Harley-Davidson starting on page 132 of your text.
Refer to key terms and concepts from the text as you discuss the following:
1. How does Harley-Davidson successfully differentiate itself from its competitors in today’s crowded motorcycle marketplace?
2. How has Harley-Davidson successfully used marketing research to understand its customers and expand the appeal of its products?

Chapter 5 section 2
Digital influencers can shape consumer product acceptance and adoption.
1. Provide an example and discuss the process of making a purchase through a podcast, blog, or social media account based on the recommendation of a digital influencer.
2. Are sponsored content, paid advertisements, unpaid advertisements, or product testimonials on blogsites credible information sources? Why or why not?

Chapter 5 section 3
Take a look at the Web sites for Apple (www.apple.com), Dell (www.dell.com), and Hewlett-Packard (www.hp.com).

Refer to key terms and concepts from the text as you answer the following questions.

1. Which types of consumers are each of these companies appealing to through their marketing approaches?
2. Are they targeting personalities, using technical comparisons, or something else?
3. Based on what you have read in this chapter, why do you believe each company chose this marketing approach?

Chapter 5 section 4
Refer to key terms and concepts from the text as you answer the following questions:
1. Explain the stages of the consumer buyer decision process.
2. Describe how you went through this process to make a recent purchase.
3. In what ways did marketers influence you throughout this process?

Key terms for chapter 5
Consumer buyer behavior (p 134) Consumer market (p 134 ), Culture (p 135) Subculture (p 136) Total market strategy (p 137 ) Social class (p 138 ) Group ( p 138) Word-of-mouth influence (p 139) Opinion leader (p 139 ) Online social networks (p 139), Lifestyle (p 144) Personality (p 144) Motive (drive) ( p 145) Perception (p 148) Learning (p 149) Belief (p 149 ) Attitude (p 149 ), Complex buying behavior (p 150) Dissonance -reducing buying behavior (p 150 ) Habitual buying behavior (p 150), Variety-seeking buying behavior (p 151) Need recognition (p 152 ) Information search (p 152) Alternative evaluation (p 153) Purchase decision (p 153) Postpurchase behavior (p 153 ) Cognitive dissonance (p 154), New product (p 154 ) Adoption process (p 154)

PROGRAM/JOB DESCRIPTION: We believe that a more diverse and inclusive workforce that

PROGRAM/JOB DESCRIPTION:

 

We believe that a more diverse and inclusive workforce that reflects the communities we serve will produce better outcomes for the organization, and ultimately, its clients. The Diversity Hiring Analyst will perform the following essential functions of this position but are not limited to:

 

1.         Assisting with implementing active recruitment strategies from Racial Equity Action Plan

2.         Identifying and staffing community career fair events

3.         Engaging with job applicants during the application process

4.         Collecting and entering data concerning the effectiveness of recruitment

5.         Building relationships with professional associations, colleges/universities, and community-based organizations to support recruitment

6.         Drafting recruitment materials to advertise job announcements

7.         Supporting diversifying applicant pools and removing unnecessary barriers to employment. Your recruitment budget is $1,000. Applications for the position will be accepted for 60 days.

Address the following in your recruitment plan:

• The outreach efforts you will take to ensure that the applicant pool is sufficiently robust and diverse.

• How you will use written communications channels, i.e., email, social media, etc. in your recruitment efforts.

• What efforts you will take to recruit candidates from in person activities.

• How will you spend your $1,000 recruitment budget.

• Identify key internal and external stakeholders and how you will collaborate with them; and

• Data and metrics that you will review before, during, and after your recruitment efforts to gauge the effectiveness of your actions.

Reflection Describe how you achieved each course competency including at least one

Please use the textbook Principles of Marketing, 17th edition Authors: Kotler, Armstrong Published by Pearson ISBN: 9780134492513 Separate them Writing Assignment Help Reflection

Describe how you achieved each course competency including at least one example of new knowledge gained related to that competency.

Describe how this new knowledge will impact your nursing practice.

Course Competencies

1. Identify multidimensional nursing care strategies for clients with reproductive system disorders.

2. Determine appropriate multidimensional nursing interventions for clients with disorders of the urinary system.

3. Apply strategies for safe, effective multidimensional nursing practice when providing care for clients with upper respiratory disorders.

4. Compare strategies for safe, effective multidimensional nursing practice when providing care for clients with lower respiratory disorders.

5. Prioritize nursing care strategies for clients with cardiovascular disorders.

6. Integrate multidimensional nursing interventions when caring for clients with hematological disorders.

150 word minimum for each paper.. give your feedback(your opinion) on each

150 word minimum for each paper.. give your feedback(your opinion) on each paper. Should be two separate 150 word feedbacks.

PAPER#1 Shan

In today’s world, Strategic Management is becoming more intensified. Businesses can no longer depend on reducing prices and improving the quality of their products. (Mandych, Mykytas, Ustik, Zaika, & Zaika, 2021, pg.22). The world around us is becoming more internet-driven, and we are relying on how fast things are accomplished. Businesses have to respond faster with their decisions.   Management is becoming more challenged to produce results and conclusions rapidly.

Businesses that have a better approach tend to have the upper hand. Strategic Management must analyze the business’s external environments to seize all advantages that can help them determine their threats and opportunities. These strategies can make or break a business. This approach is where the business will determine the company’s visions and directions. The system will help determine the goals and objectives they will follow, allowing them to maintain that competitive edge. The process assessments involve planning, monitoring, and analysis. These processes are ongoing. Investigation analysis ensures that the business environment is supported by monitoring the strengths and weaknesses along with the objectives. The business must execute its strategies and control them by adjusting them when needed.    This is maintained by developing strategic strategies that align with the external environment’s opportunities and threats with their internal strengths and weaknesses. This analysis relates to Porter’s Five Forces Model by allowing the company to have the upper hand to increase their competitive advantages with successful thought-out strategies. This analysis relates to Porter’s Five Forces Model by enabling the company to have the upper hand to improve its competitive advantages with a successful thought-out plan. 

In 1979, Porter transformed the field of strategies with the Five Forces Model (Ryall, 2013, pg.83). The relationship between Strategic Management and Porter’s Five Forces Model is that the model allows for aiding managers in evaluating threats that could hurt the business. This guidance will enable companies to plan and neutralize the problem before they occur (Rice,2022, pg.130). The model allows businesses to structure their organization that will enable them to protect their future returns and perform above standard returns. The model can provide businesses with some insight into profit-seeking opportunities, which they could potentially overlook if they failed to have a process before events happen. The surrounding environment is going to be vital in delivering results. Strategic planning is crucial before implantation. Strategies have been used for many things throughout history. The processes used can help determine how successful or unsuccessful the company is or becomes.  

References

Mandych, O., Mykytas, A., Ustik, T., Zaika, S., & Zaika, O. (2021). The Development of Theoretical, Methodological, and Practical Recommendations of the Innovative Development Vectors of Business Process Reengineering and Strategic Management of Enterprises. Technology Audit & Production Reserves, 6(4), 21–25. https://doi.org/10.15587/2706-5448.2021.249830

Ryall, M. D. (2013). The New Dynamics of Competition. Harvard Business Review, 91(6), 80–87.

Rice, J. F. (2022). Adaptation OF PORTER’S FIVE FORCES MODEL TO RISK Management. Defense Acquisition Research Journal: A Publication of the Defense Acquisition University, 29(2), 126–139. https://doi.org/10.22594/dau.21-890.29.02

Paper#2 Jeff

Strategic management can be described as the continuous process of determining the mission and goals of an organization within the context of its external environment and its internal strengths and weaknesses (Parnell, 2014). Moreover, strategic management involves the formulation and implementation of strategies, while exerting strategic control in order to ensure that the firm’s strategies are successful in attaining its goals. More specifically, the strategic management process can be summarized in five steps. First, external analysis involves analyzing the opportunities and threats or constraints that exist in the company’s external environment. 

Next, internal analysis involves analyzing an organization’s strengths and weaknesses in its internal environment (Parnell, 2014). Then, the third step of the strategic management process is strategy formulation. This step concerns the formulation of strategies that will build and sustain a competitive advantage by matching an organization’s strengths and weaknesses with the environment’s opportunities and threats. Strategy execution is the fourth step, which consists of the implementation of the strategies that have been developed.

Finally, the fifth step of the strategic management process is strategic control (Parnell, 2014). This step involves measuring the success of the strategy and making corrections if the strategy is not producing the desired outcomes. Strategic management has a correlation to Porter’s “five forces” model. More specifically, Michael Porter, a leading authority on industry analysis, proposed this systematic means of analyzing the potential profitability of companies depending on five basic competitive forces. 

The five forces of Porter’s model consist of the intensity of rivalry among incumbent firms, the threat of new competitors entering the industry, the threat of substitute products or services, the bargaining power of buyers, and the bargaining power of suppliers (Parnell, 2014). Moreover, the purpose of developing a model of environmental threats is to aid managers in evaluating these threats so they can become more successful in creating strategies to neutralize them (Rice, 2022). The evaluation of threats is how Porter’s five forces relate to the strategic management process. While Porter focuses on external threats, it is the author of the assignment’s opinion that both internal and external threats are crucial to identify and address early on in order to ensure the success of an organization. 

 

References

Parnell, J. A. (2014). Strategic management: Theory and practice (4th ed.). SAGE.

Rice, J. F. (2022). Adaptation of Porter’s five forces model to risk management. Defense Acquisition Research Journal: A Publication of the Defense Acquisition University, 29(2), 126–139. https://doi.org/10.22594/dau.21-890.29.02