Question 1: The adopter categories
There are five categories existing in each market segment. Those with the highest readiness for trial are the innovators. These are risk takers and they comprise about 2.5% of the targeted market. Second category is the early adaptors. They are opinion leaders who are prestige oriented and are about 13.5% of the target market. Next category is the early majority (Khan & Modabber Ahmed, 2013).
This is the foremost sector of the embattled market. Others are the late majority. They follow the early majority and inhabit about 36% of the object market. Laggards are the fifth category. They are conservative, price conscious and about 14% of the target market. Invention of smart phones dated back to 1970s but it was not until 1999, when the first Smartphone was released by Qualcomm. (Han & Sangyun, 2014).
Question 2: Smartphones and their adoption cycle
Technology adoption life cycle curve may classify individuals based on their response from those innovators who try everything out to ensure it works to the visionaries or early majority who have expectations that quantum leaps from new technology to pragmatists who ensures that they get their money worthiness to conservatives who will only switch to the new technology only when they feel like switching. The transition of a technology industry’s marketing plans from segment to another is necessary and no existential risks are involved (Zhou, Jia, Pei-Luen Patrick Rau & Gavriel Salvendy, 2014).
The companies which moved completely and quickly to embrace the concept of making the smartphone industry more consumers based, are today the market leaders. With smart phones accounting for not less than half of the all mobile phones, rapid market expansion has been witnessed from a 10% rate of adoption to 40% in a period of less than just three years. (Jin, Beom Suk, Sol Hee Yoon Yong Gu Ji, 2013).
Question 3: The funeral home app
The adoption speed into the mainstream funeral system in the United States will mainly depend on some several factors. For instance, the feasibility of the products will be a key factor. How well it relates to the needs of the consumer and how effective it is in terms of fixing the existing problem in the market (Stillman & Michael, 2016).
Awareness will as well influence much on how fast the system will be adopted. There is a universal need to sensitize the target market on the product or service features as it is being introduced. Proper marketing and availability of information about this will make it much simpler for their different consumers to be able to relate with it hence increasing the adaptation speed. The level of innovation and product features is another factor that will come in handy in determining the speed at which the service will be adopted. Consumers will consider the cost of the new product and then compare it with the actual expenses of the alternatives. (Marsh & Tanya, 2015)
Han, Sangyun, et al. “Analysis on the Diffusion and the Intention to Use among Technology Adopter Categories.” Journal of the Korea society of IT services 13.3 (2014): 25-50.
Jin, Beom Suk, Sol Hee Yoon, and Yong Gu Ji. “Development of a continuous usage model for the adoption and continuous usage of a smartphone.” International Journal of Human-Computer Interaction 29.9 (2013): 563-581.
Khan, Modabber Ahmed, et al. “Adopter Categories in Respect to a Transplanted Monsoon Rice Variety in two Selected Villages of Bangladesh.” Journal of Agricultural Science 5.3 (2013): 200.
Marsh, Tanya D. “A New Lease on Death.” Real Property, Probate and Trust Law Journal 49.3 (2015).
Stillman, Michael D. “An E-mail to My Residents.” Academic Medicine 91.2 (2016): 261.
Zhou, Jia, Pei-Luen Patrick Rau, and Gavriel Salvendy. “Older adults’ use of smart phones: an investigation of the factors influencing the acceptance of new functions.” Behaviour & Information Technology 33.6 (2014): 552-560.