Market analysis is a qualitative and quantitative market assessment. It is very crucial for any business plan as it demonstrates both the attractiveness of the market and the business expertise from a financial standpoint. On the other hand, the purpose of the marketing section of a business plan is to convince readers that the business provides great opportunity. This section outlines the overall marketing plan including pricing, sales strategies, advertising and promotion.
The market analysis entails the industry description and outlook, target market, market need, market growth, market trends, barriers of entering the market and regulations which apply and how to comply with them while the marketing section entails advertising and promotion which the methods for reaching out the target audience by use of print media, television, radio, internet, use of trade shows and also product give away or promotions (Bryman, Alan & Emma Bell, 2015).
Bryman, Alan, and Emma Bell. Business research methods. Oxford University Press, USA, 2015.