Identify a health disparity prevalent in the Kingdom of Saudi Arabia. Examples include, but are not limited to, nutrition-

Respond with 150-200 words each Joshua posted During the Leader2Leader interview in

Respond with 150-200 words each

Joshua posted

During the Leader2Leader interview in this course, I had the pleasure of sitting with Tim Perkins, the executive pastor at the church I attend in Columbus, Indiana. This interview was one of the most informative sessions since I began at Indiana Wesleyan. The most important aspect I gleaned from Pastor Tim was not to get caught up in the glory of success made on my leadership journey. He touched on things accomplished in his life and spoke of how it is easy to say, “I did this,” and take that glory away from God. Tim stressed the importance of doing everything for the glory of God (New International Version, 2002/2018, 1 Corinthians 10:23-33) and how leaders need to give God credit for all accomplishments. The second important aspect of this interview was the concept of “the last 10 percent” (Crucial Dimensions, 2017, para. 1). Before this meeting, I had never heard of this process. Pastor Tim described it as a time when employees know it is something serious that needs to be discussed since most individuals leave out the “last 10 percent” of conversations we should be having. Upon reading the feedback, Professor Johns commented on this practice and how it was used in an organization of previous employment. They took it even further with “the last two percent.” She stated, “The last 2 percent went even deeper to a place of reflection and considered authenticity and responsibility. It was transformative for me as a leader as many times, it got to the heart of an issue and helped bring resolution.” These topics have been a new interest of mine and something I am still looking into and learning about. 

“Leaders create and inspire new leaders by instilling faith in their leadership abilities and helping them develop and hone leadership skills they don’t know they possess” (Maxwell, 1995, p. 11). Over the past six weeks, I have filled in gaps in my leadership plan with information learned within this course. The first important insight gained is that despite the military’s obsession with excessive and remedial “training” for everything, I have discovered that development is vastly different and needed. The second insight gained from this course was the necessity for leadership succession if the organization intends to survive. The military has some lower levels of continuity, but a genuine need for leadership succession should be implemented. This process would clear up many systemic issues within the current administration and help maintain a smooth transition when leaders retire or switch units. With this newly learned information, I will implement a better development program for followers and not rely on the traditional and generic “training” programs for on-the-job in-processing. Consistently looking for someone to replace me will be the second practice I start immediately.

 Developing others is an essential and necessary task for all leaders. Also, developing others is the only way to help sustain growth and less interruption in the organization when you leave the company. Maxwell (1995) describes how development is challenging but attainable with hard work and determination (pp. 107—108). As a leader, it is my responsibility to help others grow and become better individuals at work, home, and in other areas of life. This concept is required for organizational health, and Paul the Apostle even told us, “Therefore encourage one another and build each other up, just as in fact you are doing,” calling Christians to practice this concept as well (NIV, 2002/2018, 1 Thessalonians 5:11).

References

Crucial Dimensions. (2017, April 5). The last 10 percent: How thorough feedback changes lives​. Crucial Dimensions. https://crucialdimensions.com.au/last-10-percent-feedback/

Maxwell, J. C. (1995). Developing the leaders around you: How to help others reach their full potential. Thomas Nelson.

The Maxwell Leadership Bible, New International Version. (2018). Thomas Nelson.

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Larry posted

Throughout the last few weeks, I begin to reflect and study how leaders are important for the overall success of humanity. That is part of the reason why the USA is the best country because of our leadership practices. We had leaders who have brought up other leaders, For example, President Biden was the Vice President when Barack Obama was president. He was able to learn first hand while working with him. With that knowledge, I realized that leaders teach before we even open our mouths. Our followers watch our every move to make sure that we are practicing what we preach. We as leaders have to be cautious of that because we do not want to come off as a hypocrit because we step outside of what is the company norm because we are in a leadership role. I think this is the first step of gaining trust from your constituents, is constantly operating with integrity and honor. We have to realize that being a leader of vessals is a blessing from God that we were chosen by him through a vessal to be called up to lead. There is a saying that goes, ” heavy is the head that wears the crown!” As leaders we have heavy burdens all the time, but the heaviest of them all is to choose, train and teach other how to lead, while maintianing and improving your leadership skills. This is like the eco-system, one part cannot work without the other. People have to want to lead and be developed! So be it leaders must want to lead and develop people. It has to be done with care and validity so that when the knowledge is passed on the company can continue to prosper and grow. 

In conclusion, leadership is complex and development of leaders is more complex because you have to protect the person you are leading with all the human factors prevalent in the development. Factors such as emotions, willingness to learn and be coach and more importantly attitude. We as leaders must remain focused, with one goal in mind, that being the success of the company.

2 Module 2 Assignment: Marketing Strategy for Good Prepared by: Date: Part

Identify a health disparity prevalent in the Kingdom of Saudi Arabia. Examples include, but are not limited to, nutrition- Religion and Theology Assignment Help 2

Module 2 Assignment:
Marketing Strategy for Good

Prepared by:

Date:

Part 1: Laying the Foundation for Persuasive Marketing Tactics

To this day, Nike remains my favorite corporation. Over the last several years, Nike has been more well-known and profitable than ever before, solidifying its position as the dominant sportswear brand and corporation worldwide (Gausselin, 2019). Athletes are Nike’s primary demographic, and the company sells apparel, accessories, and gear designed specifically for them. It also creates exclusive merchandise for the Jordan and Converse brands. The company’s goal is to improve the lives of athletes worldwide through motivation and new ideas. This fits in with the company’s marketing strategy, which aims to keep Nike competitive in the face of a rapidly evolving market and competitive landscape. This company has established itself as the market leader in producing and distributing sportswear. This strategy will aid management in determining the extent to which the firm’s strengths and shortcomings impact day-to-day operations. In this approach, we may better use the strengths to counteract the flaws. In large part, Nike’s success may be attributed to the company’s proactive, innovative, and strategically focused marketing approach, which has capitalized on industry shifts and the brand’s unique place in the market (Gausselin, 2019).

Nike’s positive Social Change Campaign

Nike’s corporate governance initiatives focus on creating a safe and welcoming workplace for all its workers, with the ultimate goal of making a good social impact. In order to achieve this goal, the organization actively works to foster a culture that values and promotes diversity and inclusion in the workplace. To further educate the public on racial equality and social progress issues, Nike launched two new CSR projects in 2020: the Juneteenth learning initiative and the Unconscious Bias Awareness training program (Korpi, 2018). By 2025, Nike aims to have achieved its five-year plan to increase diversity in the workplace, which includes achieving gender parity in the workforce (by having women make up 50% of the company’s employees) and racial and ethnic diversity (by having minorities make up 35% of the company’s employees) (Gausselin, 2019). Nike has pledged $125 million over the next five years to help organizations working on “leveling the playing field” as part of this program (Gausselin, 2019).

Marketing campaign desired outcomes.

Ads, especially those visually appealing ones, may influence consumers’ opinions of a company by appealing to their favorable associations with the stories they tell and the feelings they evoke. Nike, which sees itself as a forward-thinking, technical business, heavily emphasizes social media as part of its integrated marketing communications (IMC) strategy (Korpi, 2018). When promoting a new product to a specific audience, direct marketing is used alongside other promotional strategies such as commercials and social media marketing. A positive reputation score and reviews give you an edge over rivals like Adidas. To maximize their effectiveness, advertisements for specific items are directed toward the kinds of people most likely to purchase those goods.

Nike’s persuasive marketing tactics

Famous people are used as mascots for Nike products to appeal to the target audience. Former product endorsers for Nike often included famous people who like sports. Audience members are paying attention as their favorite celebrities endorse the brand. Thus, consumers are influenced to act in a manner consistent with their favorite stars’ norms. In order to promote the company’s goods to consumers, Nike uses the well-known marketing communication mix of ad figures of well-known celebrities to inspire consumers to make purchases (Korpi, 2018).

Swot Analysis of Nike’s Persuasive Marketing Strategy

Strengths: Nike’s global recognition and strong brand recognition might help the company maintain its current market share.

Weakness: When famous people make blunders, it may cost Nike a lot of money and upset consumers.

Opportunities: Famous people have the power to spark the aspirations of their fans. Nike, for instance, may find commercial success by targeting women and millennials.

Threats: Sometimes famous people are more talked about than the products themselves. They could buy into the celebrity instead of the goods. Competition in the market is fierce for Nike since its rivals provide superior products and can reach more consumers.

References

Gausselin, B. (2019). Impact of Nike Inc.’s Utilization of Social Issues in Their Marketing Strategy on Brand Equity, Brand Image, and Brand Loyalty (Doctoral dissertation).

Korpi, A. E. (2018). The effectiveness of corporate social responsibility initiatives to promote labour and human rights in the global supply chains. A case study of effectiveness of Nike’s CSR initiatives and actions.

2 Module 3 Assignment: Marketing Strategy for Good Prepared by: Date: WMBA

2

Module 3 Assignment:
Marketing Strategy for Good

Prepared by:

Date:

WMBA 6060: Marketing for Competitiveness

Part 2: Marketing with the Customer in Mind

Nike’s external stakeholders’ influence on designing the marketing campaign

Consumers, stockholders, members of government and business, and activists are just some of the stakeholders that Nike regularly communicates with. These stakeholders will provide input on the marketing campaign’s direction, assisting with identifying critical problems and formulating strategies for implementing corporate social responsibility (Hale, 2021). The corporation should see stakeholder participation as a vital facilitator of risk management and new product development. As a result, Nike’s reputation for social responsibility is strongly impacted by the communities it serves as stakeholders (Hale, 2021). When a product is seen to have a net positive social effect, consumers are more likely to purchase it. The objectives of these stakeholders encompass encouraging community growth.

Nike company customer base that reflects diversity and inclusion

Consumers of Nike fall within a broad age range, often between the ages of 15 and 45. To assure future development and create lifelong brand lovers, Nike targets middle-aged customers with discretionary money while also developing its engagement with younger audiences (Dupree, 2020). The company’s customers include both men and women, but the majority of the company’s resources go into developing its women’s collection, which includes such products as leggings, sports bras, and “athleisure.” Nike is also popular among U.S. teenagers in terms of footwear and clothing this year (Dupree, 2020). Nike’s premium brand image and price structure reflect that most of its customers come from more affluent socioeconomic backgrounds. The typical Nike shopper is an avid athlete who values a healthy and active lifestyle. Consumers in the Nike target demographic are not only highly competitive athletes but also trendsetters and technophiles who want to have the best and most cutting-edge gear in the fitness industry (Dupree, 2020). Nike often targets emerging psychographic groups as part of an effort to expand its customer base. Some examples of this demographic include “weekend runners,” people who like to exercise on the weekends and may even be preparing for a half marathon, and “style shoppers,” women in their twenties who are interested in sporting the newest in sportswear trends before, during, and after their exercises.

Marketing and Customer Needs of Nike

Marketing’s foundational idea is based on meeting fundamental human needs. Nike must rely heavily on the endorsement of well-known celebrities in order to boost the reach of its social media campaign. As a company, Nike is committed to exploring novel approaches to product development and market satisfaction. The needs of the customers may be broken down into three classes: The footwear must meet three criteria: (a) it must be easy to walk in; (b) it must be lightweight; and (c) it must be reasonably priced. Nike can better meet its client’s needs by engaging them in two-way communication; the company clearly doesn’t simply listen to its customers; it takes the feedback it receives and uses it to improve its products (Eyada, 2020).

Nike customer buy-in

Retailers have seen an uptick in athletic footwear sales due to consumers’ growing interest in health and fitness. They understand that regular physical activity is just as crucial as a nutritious diet. Nike has successfully capitalized on this trend by making their goods widely accessible and pushing these ideals in their advertising. At the moment, the firm relies on endorsements from famous people to boost sales and awareness. The firm is aware of the fact that certain clients would prefer to do business with well-known people. It demonstrates why Michael Jordan, Tiger Woods, and Michael Johnson are some of Nike’s sponsored athletes. The firm convinces buyers that they are in on the action with these famous faces (Tuleja, 2021). The brand’s success in the U.S. and European markets may be attributed largely to the celebrities who have endorsed it.

The worldwide competition in the sportswear business poses the greatest risk to Nike’s ability to win over its current and prospective new consumer bases. There are also other brands out there, including Adidas and Puma. The firm is losing a lot of money due to the present spending on advertising and promotional sales. So, it’s natural that there would be competition in yet another area.

Market development is a typical recommendation that will help Nike Company beat the competition and win over customers. This might be anything from the kind of message to the manner of delivery. Targeting untapped markets or niches paves the way for the company’s expansion.

References

Dupree, A. R. (2020). The Impact of Nike Inc.’s Utilization of Sustainable Business Practices in Their Marketing Strategy on Brand Equity, Brand Image, and Brand Loyalty (Doctoral dissertation).

Eyada, B. (2020). Brand activism, the relation and impact on consumer perception: A case study on Nike advertising. International Journal of Marketing Studies, 12(4), 30-42.

Hale, K. (2021, September 9). Nike shareholders race towards Diversity Data. Forbes. Retrieved August 21, 2022, from https://www.forbes.com/sites/korihale/2021/09/08/nike-shareholders-race-towards-diversity-data/?sh=79817403c01e

Tuleja, E. A. (2021). Nike, Inc. Intercultural Communication for Global Business, 216–222. https://doi.org/10.4324/9780367423827-15

Respond to two or more of your colleagues’ posts in one or

Respond to two or more of your colleagues’ posts in one or more of the following ways: (150 words or more each Colleague post)

Ask a question about the marketing initiative from the company your colleague described.

Provide an additional or alternative perspective to your colleague’s summary of the impact of their selected company’s marketing effort.

Offer an insight you gained from your colleague’s summary of what positive social change impact a company can have by promoting the ideas of diversity and inclusion through its marketing efforts.

Return to this Discussion in a few days to read the responses to your initial posting. Note what you have learned or any insights you have gained as a result of the comments your colleagues made.

1st Colleague to respond to:

Marketing Initiative That Promotes Diversity and Inclusion

            Fenty Beauty, a cosmetic line by Rihanna, was launched in September 2017 (Mayo, 2021). The inspiration behind Fenty Beauty stems from the realization that there is a “void in the industry for products that performed across all skin types and tones” (Mayo, 2021). Rihanna used models of diverse ethnic backgrounds, skin tones, and sizes to promote her brand. The initial launch featured 40 shades, ranging from the fairest shade of #100 to the darkest shade of #498 (Mayo, 2021). The varying shades allowed women to find shades that matched their skin tones without having to mix shades or use unflattering tones.

Impact of the Marketing Effort

            Fenty Beauty’s marketing strategy highlighting diversity and inclusion has prompted other cosmetic brands to incorporate diversity and inclusion into their marketing and product lines. “The brand reportedly made $100m in just over a month, Time magazine named it one of the 25 Inventions of the Year, and what is now known as the “Fenty Effect” took hold” (Fetto, 2020) “The Fenty Effect” details brands becoming more inclusive and diverse in their representation by launching a variety as a domino effect created by the success of Fenty Beauty (Mayo, 2021). Aside from the brand’s remarkable success, the strategy sparked the conversation in the cosmetic industry regarding existing beauty standards and how those values should be re-evaluated.

Positive Social Change Impact

            The positive social change impact that a company can have by promoting diversity and inclusion through its marketing efforts can be significant. For instance, Fenty Beauty’s inclusive marketing highlights the beauty of women of all ethnicities and skin tones. In a world where colorism, it is essential to emphasize the beauty of all women. It is necessary to demonstrate to the upcoming generations that beauty comes in all shades and sizes and that they should be comfortable and confident in their skin. Rihanna has started an essential conversation and increased recognition of beauty in all shades.

References

Fetto, F. (2020, April 6). How Fenty Beauty Changed the State of Play in the Industry. Retrieved from Vogue: https://www.vogue.co.uk/beauty/article/rihanna-fenty-beauty-diversity

Mayo, J. (2021, November 13). Fenty Beauty and Its Contribution to Diversity and Inclusivity in the Beauty Community. Retrieved from LinkedIn: https://www.linkedin.com/pulse/fenty-beauty-its-contribution-diversity-inclusivity-community-mayo

2nd Colleague to respond to:

Describe the company and its marketing initiative that promoted diversity and/or inclusion.

ThirdLove is a lingerie company that aims to make items for all different body types. To enforce this brand message, they show real women of all ages, shapes, and races (rather than touched up, high-fashioned models) in their marketing assets. They also show imagery on its site and social media platforms that show multiple women wearing bras from the company to show off the variations in body types that its clothing can be made for.

In an open letter published in the New York Times, ThirdLove’s CEO and Co-Founder Heidi Zak stated “We believe the future is building a brand for every woman, regardless of her shape, size, age, ethnicity, gender identity or sexual orientation. This shouldn’t be seen as groundbreaking, it should be the norm”. And according to Shopify, ThirdLove’s inclusive brand has been also seen 347% year-over-year sales growth.

Summarize the impact of that marketing effort. Be sure to include what the effort would, could, or did accomplish for the company.

ThirdLove marketing effort was to create lifelong loyalty with VIP tiers. The challenged they faced in the bra and lingerie industry is that people don’t buy a bra every month, they go years before having to make a repeat purchase.in order to prevent customer churn, the need to provide a more consistent value to loyal customers.

Through ThirdLove’s tiered loyalty program, customers are offered perks – such as exclusive product access and shipping benefits – to add tangible value to each purchase. The benefits increase as customers continue to come back for more. According to Yotpo, tiers offer an elegant solution because they are specifically designed to encourage shoppers to spend more over the course of their lifetime rather than in a particular year. The results are so far impressive – within three months of launching the program, ThirdLove account creation increased by 400%.

Summarize the positive social change impact a company can have by promoting these ideas through its marketing efforts. Be sure to include at least one example

The concept of social responsibility holds that businesses should be good citizens, balancing their money-making operations with activities that benefit society, be it on a local, national, or global scale. Social responsibility in marketing involves focusing efforts on attracting consumers who want to make a positive difference with their purchases.

Levi Strauss’s Social Impact

In addition to being one of the most successful fashion brands in history, Levi’s is also one of the first to push for a more ethical and sustainable supply chain. In 1991, the brand created its Terms of Engagement (pdf), which established its global code of conduct regarding its supply chain and set standards for workers’ rights, a safe work environment, and an environmentally-friendly production process. To maintain its commitment in a changing world, Levi’s regularly updates its Terms of Engagement. In 2011, on the 20th anniversary of its code of conduct, Levi’s announced its Worker Well-being initiative to implement further programs focused on the health and well-being of supply chain workers. Since 2011, the Worker Well-being initiative has been expanded to 12 countries and more than 100,000 workers have benefited from it. In 2016, the brand scaled up the initiative, vowing to expand the program to more than 300,000 workers and produce more than 80 percent of its product in Worker Well-being factories by 2025.

Goodwill, B. (2020, January 8). Cause marketing pros & cons. Broadcast Café Newsletter. https://www.psaresearch.com/cause-market-ing-pros-cons/