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I wanted to share my story of growing up as an only child until my sister was born. We

I wanted to share my story of growing up as an only child until my sister was born. We have a 12 year gap between us but I now know that having a sibling is the truest thing I know opposed to being an only child. I now have the responsibility of mentoring, taking care of her, someone to love and share ideas, and personal things with. Someone to grow with as time passes and our parents are no longer here.

Not going to be alone later in life. Having a sister to share so many future experiences.

Coursework: “Floor is Lava” Game Introduction Game Theory is the study of

Coursework: “Floor is Lava” Game

Introduction

Game Theory is the study of strategic decision-making, and can be applied to many different subjects such as political science, psychology, business decisions, economics and solving social issues. Game Theory is defined as “the study of mathematical models of conflict and cooperation between intelligent rational decision-makers” (“Game Theory for Gaming” class content), which means several agents’ actions are interdependent. This concept helps agents understand and analyze their decision-making process in a strategic way (Turocy & von Stenghel, 2001).

When applied to gaming, there are different layers and levels to determining a game based off of game theory such as types of form (normal, extensive), types of strategies (asymmetric, symmetric, simultaneous, sequential), types of game (cooperation, competition), or how outcomes are measured (non zero sum, zero sum, constant sum) (Nitisha, 2010).

In order to design and set up the rules to the following game, all these different aspects were taken into account. We will first describe the rules of the game, then we will analyze how game theory applies here by using payoff matrix and probability calculation. We will finish off by explaining the importance of its use to build this game, but also expand it to other aspects.

Floor is Lava: Description and Rules

How to set up the game?

First, spread the mat face up on a flat surface, indoors or outdoors. 


Players need to take off their shoes. 


Both players will start on the same side of the bridge and take steps from 
there. 


A designated referee would make sure cards are revealed at the same time, 
that no player’s feet are placed in the lava, and that points are tracked 
correctly. 


Having a referee is optional, but preferable. 


Game mat

How to play?
“Floor is Lava” is a 2-player game. Player 1 and Player 2 are going against each other to cross a bridge that stands above lava ground. There are three different paths to choose from:

Golden Path (Yellow)
Earth Path (Green)
Space Path (Red)
Each player has three steps to make at the same time before reaching the end of the bridge, which means they have to play three rounds for one game. They both get nine cards; three for each path. They get to choose strategically what path they would like to take for each step.

Game mat

How to play?
“Floor is Lava” is a 2-player game. Player 1 and Player 2 are going against each other to cross a bridge that stands above lava ground. There are three different paths to choose from:

Golden Path (Yellow)
Earth Path (Green)
Space Path (Red)
Each player has three steps to make at the same time before reaching the end of the bridge, which means they have to play three rounds for one game. They both get nine cards; three for each path. They get to choose strategically what path they would like to take for each step.

3.
card between yellow and red to discover which path they own. The other player will own the path that wasn’t picked by the first player. The point count will depend on what path they own.

• • • 1.

2.

Before they get their nine cards, one designated player will randomly pick a

4. The Earth path does not belong to any player, as it is the fastest way to get to the finish line.
5. Before taking a step forward, both players are asked to reveal the card they would like to use for that step at the same time.

6. Earth and Space bridges are too narrow to carry two players. If both players choose the same path at the same time, no one can go forward.
7. The Golden bridge is big enough for both of them, but the player who owns the path get an extra point.

8. Depending on players’ choices, points are added at every step. Points are given according to the following:

Golden Path Player

Golden Path

Earth Path

Space Path

Golden Path

2;1

6;4

4;5

Earth Path

4;6

0;0

6;3

Space Path

5;4

3;6

0;0

Space Path Player

Golden Path

Earth Path

Space Path

Golden Path

2;1

6;4

4;5

Earth Path

4;6

0;0

6;3

Space Path

5;4

3;6

0;0

The player that accumulates most points wins. 


The point system is known to both players beforehand. 


If a player sets foot outside of any of the paths, they automatically lose 4 


points and cannot move forward for that round.

This is a great game for kids and teenagers, as they need to think about what strategy to follow, while still physically jumping around to get there while avoiding the lava floor.
It can be played at youth camps, and can be adapted with teams of three instead of individual players.
This game can be compared to rock, paper, scissors, where the gain or loss of one depends on the other’s choice. It is also a 2-player non-cooperative game with three choices. The basis is similar, but the execution is a bit different.

Game Theory Analysis

When taking game theory into account, “Floor is Lava” is a 2-player game is a non- cooperative game, which means players have to decide on a personal strategy to maximize their profit.
This game is asymmetric and simultaneous, which means players adopt strategies that are different from one another, and they don’t have any knowledge of the other players’ strategies.

It is also a normal form game, or strategic form, which determines outcomes that result from each possible combination of choices (Turocy & von Stenghel, 2001). To do so, a payoff matrix and probability calculation are used:

Payoff matrix

Through this probability calculation and payoff matrix, each player can determine what their probability of winning are, and therefore what option to choose to obtain the best outcome, and how often they should play that combination of choices.
In these case, it means Space Player should play Golden 6 times, Earth once, and Space 5 times out of 12. On the other hand, Golden player should play Golden twice, Earth once and Space once.

These calculations can also predict if the game is biased towards a player, and if so, what advantages or disadvantages players start off with.
Here, the game is biased towards the Golden Path player. The Space Path player is disadvantaged. 1 time out of 4, the Space path player will win £1, when 1 time out of 4, the Golden Path player will lose £1.

By using Game Theory for gaming, players can analyze and structure their best strategies, using probability (Binmore, 1992).

Conclusion

In the past few years, a website has been launched to help solve a issue a lot of college students face; sexual assault. Callisto makes it easier for students to document and report their sexual assault (Khazan, 2015). When documenting, there are different steps a student can take. They can either send it to a university representative, save the file for now, or put it in for matching, which only sends in a report if someone else documents a sexual assault by the same perpetrator. Using game theory here reduces “first mover disadvantage”, which presents the best solution for the best outcome.

Game Theory is the best way to structure decision-making. Therefore, it has been applied to other subjects, outside of gaming. Whenever two or more parties were to take an action that would impact each other, game theory would apply.

Sources

Turocy T., von Stenghel B. (2001) Game Theory – p.4
Nitisha (2010) 5 Types of Games in Game Theory (online) Available at:

http://www.economicsdiscussion.net (Accessed: 15 May 2018)
Binmore K. (1992) Fun and Games: A Text on Game Theory, D.C. Heath, Lexington,

MA.

Khazan O. (2015) Can Game Theory Help Prevent Rape? (online) Available at: https://www.theatlantic.com/ (Accessed: 15 May 2018)

in this coursework, you are asked to create a new game using

I wanted to share my story of growing up as an only child until my sister was born. We Writing Assignment Help in this coursework, you are asked to create a new game using game theory. In particular, you are expected to create a two-player-game with three possible options for each player. Please use the in-class examples as reference to build the payoff matrix and calculate the utilities and probabilities for pure strategy.

The report can contain up to 2000 words excluding references.

In the report, you should:

Develop a new two-player game with three or more possible choices for each player.

Define rules for the game and compare your game against to other similar popular games.

Contain payoff matrix for the game and utility and probability calculations.

Contain different strategies for the player if one player decided to play randomly.

Describe and critically analyse the importance of using game theory to define game rules.

Be creative in terms of converting your game theory based model to a real game with characters and interesting pay outs.

Design a digital (or other means of) prototypes to demonstrate your game.

Coursework: “Floor is Lava” Game Introduction Game Theory is the study of

Coursework: “Floor is Lava” Game

Introduction

Game Theory is the study of strategic decision-making, and can be applied to many different subjects such as political science, psychology, business decisions, economics and solving social issues. Game Theory is defined as “the study of mathematical models of conflict and cooperation between intelligent rational decision-makers” (“Game Theory for Gaming” class content), which means several agents’ actions are interdependent. This concept helps agents understand and analyze their decision-making process in a strategic way (Turocy & von Stenghel, 2001).

When applied to gaming, there are different layers and levels to determining a game based off of game theory such as types of form (normal, extensive), types of strategies (asymmetric, symmetric, simultaneous, sequential), types of game (cooperation, competition), or how outcomes are measured (non zero sum, zero sum, constant sum) (Nitisha, 2010).

In order to design and set up the rules to the following game, all these different aspects were taken into account. We will first describe the rules of the game, then we will analyze how game theory applies here by using payoff matrix and probability calculation. We will finish off by explaining the importance of its use to build this game, but also expand it to other aspects.

Floor is Lava: Description and Rules

How to set up the game?

First, spread the mat face up on a flat surface, indoors or outdoors. 


Players need to take off their shoes. 


Both players will start on the same side of the bridge and take steps from 
there. 


A designated referee would make sure cards are revealed at the same time, 
that no player’s feet are placed in the lava, and that points are tracked 
correctly. 


Having a referee is optional, but preferable. 


Game mat

How to play?
“Floor is Lava” is a 2-player game. Player 1 and Player 2 are going against each other to cross a bridge that stands above lava ground. There are three different paths to choose from:

Golden Path (Yellow)
Earth Path (Green)
Space Path (Red)
Each player has three steps to make at the same time before reaching the end of the bridge, which means they have to play three rounds for one game. They both get nine cards; three for each path. They get to choose strategically what path they would like to take for each step.

Game mat

How to play?
“Floor is Lava” is a 2-player game. Player 1 and Player 2 are going against each other to cross a bridge that stands above lava ground. There are three different paths to choose from:

Golden Path (Yellow)
Earth Path (Green)
Space Path (Red)
Each player has three steps to make at the same time before reaching the end of the bridge, which means they have to play three rounds for one game. They both get nine cards; three for each path. They get to choose strategically what path they would like to take for each step.

3.
card between yellow and red to discover which path they own. The other player will own the path that wasn’t picked by the first player. The point count will depend on what path they own.

• • • 1.

2.

Before they get their nine cards, one designated player will randomly pick a

4. The Earth path does not belong to any player, as it is the fastest way to get to the finish line.
5. Before taking a step forward, both players are asked to reveal the card they would like to use for that step at the same time.

6. Earth and Space bridges are too narrow to carry two players. If both players choose the same path at the same time, no one can go forward.
7. The Golden bridge is big enough for both of them, but the player who owns the path get an extra point.

8. Depending on players’ choices, points are added at every step. Points are given according to the following:

Golden Path Player

Golden Path

Earth Path

Space Path

Golden Path

2;1

6;4

4;5

Earth Path

4;6

0;0

6;3

Space Path

5;4

3;6

0;0

Space Path Player

Golden Path

Earth Path

Space Path

Golden Path

2;1

6;4

4;5

Earth Path

4;6

0;0

6;3

Space Path

5;4

3;6

0;0

The player that accumulates most points wins. 


The point system is known to both players beforehand. 


If a player sets foot outside of any of the paths, they automatically lose 4 


points and cannot move forward for that round.

This is a great game for kids and teenagers, as they need to think about what strategy to follow, while still physically jumping around to get there while avoiding the lava floor.
It can be played at youth camps, and can be adapted with teams of three instead of individual players.
This game can be compared to rock, paper, scissors, where the gain or loss of one depends on the other’s choice. It is also a 2-player non-cooperative game with three choices. The basis is similar, but the execution is a bit different.

Game Theory Analysis

When taking game theory into account, “Floor is Lava” is a 2-player game is a non- cooperative game, which means players have to decide on a personal strategy to maximize their profit.
This game is asymmetric and simultaneous, which means players adopt strategies that are different from one another, and they don’t have any knowledge of the other players’ strategies.

It is also a normal form game, or strategic form, which determines outcomes that result from each possible combination of choices (Turocy & von Stenghel, 2001). To do so, a payoff matrix and probability calculation are used:

Payoff matrix

Through this probability calculation and payoff matrix, each player can determine what their probability of winning are, and therefore what option to choose to obtain the best outcome, and how often they should play that combination of choices.
In these case, it means Space Player should play Golden 6 times, Earth once, and Space 5 times out of 12. On the other hand, Golden player should play Golden twice, Earth once and Space once.

These calculations can also predict if the game is biased towards a player, and if so, what advantages or disadvantages players start off with.
Here, the game is biased towards the Golden Path player. The Space Path player is disadvantaged. 1 time out of 4, the Space path player will win £1, when 1 time out of 4, the Golden Path player will lose £1.

By using Game Theory for gaming, players can analyze and structure their best strategies, using probability (Binmore, 1992).

Conclusion

In the past few years, a website has been launched to help solve a issue a lot of college students face; sexual assault. Callisto makes it easier for students to document and report their sexual assault (Khazan, 2015). When documenting, there are different steps a student can take. They can either send it to a university representative, save the file for now, or put it in for matching, which only sends in a report if someone else documents a sexual assault by the same perpetrator. Using game theory here reduces “first mover disadvantage”, which presents the best solution for the best outcome.

Game Theory is the best way to structure decision-making. Therefore, it has been applied to other subjects, outside of gaming. Whenever two or more parties were to take an action that would impact each other, game theory would apply.

Sources

Turocy T., von Stenghel B. (2001) Game Theory – p.4
Nitisha (2010) 5 Types of Games in Game Theory (online) Available at:

http://www.economicsdiscussion.net (Accessed: 15 May 2018)
Binmore K. (1992) Fun and Games: A Text on Game Theory, D.C. Heath, Lexington,

MA.

Khazan O. (2015) Can Game Theory Help Prevent Rape? (online) Available at: https://www.theatlantic.com/ (Accessed: 15 May 2018)

France is determined to reclaim its former glory in the tourism industry.

France is determined to reclaim its former glory in the tourism industry. How can this be achieved?

Add page numbering in footer

Introduction

According to the data from INSEE’s Pack Hôtels Product (INSEE, 2016), the figure demonstrates the quantity of evenings remained in the entire of France by sightseers whose nation of habitation was the UK. France is a popular vacation destination for the UK tourists, more than 16 thousand of nights tourists staying in French hotels.

Include the bar chart sooner in here

:

Figure 1 Tourism Context – Nights stayed in hotels by UK tourists in France; plotted using data from INSEE (2016)

The fall in numbers of UK residents using hotels in France between 2008 and 2011 shows that the inbound tourism market is sensitive to external, social forces and can even be seen as precarious.

This means the demand for leisure has been increasing with the increasing levels of population and more people wanting to take their time off from the busy world and indulge in a peaceful vacation. The industry is not only a source of happiness to the tourist visiting the beautiful sceneries but is also a major contributor to the county’s economy the rewards gained both the socioeconomic and financial are immense in the tourism industry. Tourism has been a significant contributor to France much more than any other sector being ranked one of the best elements of trade. However, the figure tends to be seen that the fall in quantities of UK occupants utilizing hotels in France from 2008 to 2011. Its lowest point fell to 10,468,822 nights stayed in 2011 (Mansfield, 2017). Except for economic reasons, the country has been experiencing terror attacks in the recent past which has injured the tourism sector. About 84 people were killed while celebrating Bastille Day in the coastal city making it the third major attack the country had experienced in a span of 18months (Seraphin, 2017). The shocking events have raised the question on the trends in the attacks which have since been termed as the new light in the country. However, besides the terror attacks and the series of insecurity cases, France is determined to reclaim its former glory in the tourism industry. This assignment will begin by exploring the tourism industry and the history of France as far as tourism is concerned. The analysis of the various factors that contribute to the ever-growing tourism industry in France and their impacts. France has faced attacks in the recent past, which have affected the industry with fears on insecurity. With and in-depth look into past literatures from selected sources, this paper will provide in-depth study on the same while providing recommendation to ensure the country maintains its position as a tourist destination.

Lee (2011), argued that tourism is a distinctive mixture of both tangible and intangible experiences encountered by the tourists. Tourism is composed of the collective human nature of traveling and exploring different things, which is part of human life. It involves people moving from one geographical area to another with the aim of satisfying their needs for exploration. The cultural norms and values play a critical role in the industry they are the greatest assets that a country owns which shows the societal patterns of the people in the tourism industry. People desire to change and traveling and having a vacation provides pleasure and leisure while breaking the monotony of daily life.

The movement of people towards cultural attraction is the cultural tourism and entails moving to other places other than the habitual place of residence to fulfill their cultural demands. It is the visiting of places of artistic, historic or scientific interest to a particular group of the community (Lee, 2011). Although cultural tourism has not been embraced by many countries, most cultural communities have embraced the opportunity

Give 3 examples here of the state support for cultural tourism in France: 1. The Regional DRAC offices: Direction régionale des Affaires culturelles 2. A government minister for culture http://www.culture.gouv.fr/Nous-connaitre/Organisation/Franck-Riester-ministre-de-la-Culture

3. The Culture Pass, a passport for access http://www.culture.gouv.fr/Actualites/Culture-ce-qu-il-faut-retenir-de-l-annee-2018

Include map of the DRAC regions

http://www.culture.gouv.fr/Regions

-accommodating tourist despite having not fully explored the potential. The nature of the world’s economy dictates that people from developed countries travel as tourists to the developing countries much more than the people from developing countries visit developed countries. However, the case has since been changing with people determined to explore any country regardless of economic status. The availability of tourist destination dictates the level of tourism in the country. The quest to provide tourist destination has brought the development of infrastructure in various countries. The demand for beautiful and luxurious hotels is on the rise with players in the industry working towards being the best. The competitive industry has a significant impact on the nation being a contributor to the overall GDP while creating employment for the people.

Tourism has many advantages to the communities in which they visit. The local communities have been working tirelessly to boost tourism with local societies investing in improving the infrastructure that will enhance the tourism sector in their region. Some even go extra miles in learning English a universal language to ensure smooth communication and interaction with tourist from different parts of the world. As tourism is expected to improve the livelihood of the local communities through the revenue collected, the societies are committed to ensuring a thriving tourism industry in the region. However, tourism has its own disadvantages to society (Lee, 2011). It can cause economic dependency which can be detrimental to society in case of unsustainable tourism. Tourism has been known to cause conflicts between the local communities and the tourists. France has been a victim of the conflicts with tourist suffering under the hand of rude communities. The cases of insecurity in France are also on the rise with the target being the foreigner. The jihadist inspired attacks in France started with the deadly attack at Charlie Hebdo in 2015. The year 2015 saw over 130 people dead in a series of attacks around the country. Tourism sector was much affected in 2016 with the attack in the southeast city of Nice (Seraphin, 2017). This besides affecting the tourists also affects the industry leading to reduced revenue from the tourism industry. Nevertheless, the government has been working towards providing a safe country for both eh locals and the tourists with an increased fight against terrorism. The government through the ministry of tourism is also looking at ways including rebranding which places France at its former position in the tourism market (Lee, 2011).

France: A Tourist Destination Above the Rest

Europe is one of the busiest continent owing to its geographical nature. The formation of the continent places it in a better tourism position. The Alps in the southeast and Pyrenees in the southwest, the Atlantic Ocean on the north and the Mediterranean Sea on the west bind France. The mountains, seas, and rivers bound France giving it the essential features of tourism. Besides the geographical features in France, the city has dominant serene views that act as a tourist attraction. The capital city of France also known as the city of light draws a vast number of foreign tourists. The over 30 million visitors annually exceeds any other city in the world. The stunning architecture, the iconic Eiffel Tower, the city’s romantic image, the Louvre museum as well as the stunning sunsets are just but some of the attractions in the country. Disneyland is another major destination for visitors; the theme park receives over 15million visitors per year making France not only the largest tourist destination in Europe but also globally. Many French people shun international tourist destinations and instead choose their country for summer holidays. This is attributed to the sandy beaches, the snowcapped mountains, and the extensive countryside. France has a comprehensive offering befitting different visitors demand. For instance, the German people visit France for the beaches while the Brits visit for the extensive countryside and the Americans for the winegrowers and the culture of the French people. France also enjoys the gift of good weather in the summer (Seraphin, 2017).

The world is evolving with the era of industrialization. This has made most of the countries a harbor of activities. People being busy all year round trying to make end meets are yearning for an escape from the noisy cities. The feeling of having a peaceful stay and a breath of fresh air has made France a major destination for those people yearning for a countryside kind of life. France is majorly scenery with 80% of the country being the countryside and most of it is tranquil and stunning. Besides visiting Paris, a large number of visitors visit the landscapes with Loire valley and the Provence being popular among the visitors. The rural area is principally popular with visitors from the UK who have a glamorized visualization of the rural life in France. People enjoy the tranquility of the rural areas escaping from the hustle and bustle of the towns and the cities.

France is famous for the gastronomic traditions with France protecting its status in the world’s food capital.

This needs proper academic journal articles not promotional writing

The French meal cannot be complete without a glass broad tastes of homemade wines. The country has registered over 24 million visitors in the country yearly visiting the Bordeaux, burgundy and other wine regions in France. Besides the culinary skills in France, the country also takes pride in its antiquity from Napoleon, world wars, and the French revolution. The ancient sites are among the places most visited by tourists. The chateaux, the churches, and the cathedrals complete the décor of the landscapes. France has been ranked fourth in the world owing to the 39-world heritage listing in UNESCO. The art galleries and the museums are a major attraction. Mona Lisa and other thousands of artifacts attract over 9 million visitors from all over the globe. France as a destination for tourists has virtually everything. It entices travelers from all walks of life with the most popular benchmarks, unique art and architecture, breathtaking beaches, beautiful countryside, glitzy ski resorts, sensational cuisines and the astounding amount of history.

Rebranding to increase revenue

The business market has been changing rapidly changing the competitive environment. The customers’ needs are also changing blurring the existing brand position. Consequently, new innovative ideas and promotional ways have changed leading to increased competition which forces the marketers to go back to the drawing board to keep at par with the changing markets. The change of the brand is necessary to fit the consumer needs while maintaining relevance in the competitive market. The most critical question is how to resist the environmental changes and still maintain the market position. The tourists, who are the customers in the tourism industry, are a key factor in the development of strategies that help in gaining an advantage in the market. Just like any other economic activity, tourism faces all the factors affecting the market. Therefore, rebranding is necessary with the aim of maintaining and improving the clients’ relationship (Cloquet, 2016).

The increased competition in the tourism market has forced the destinations to come up with strategies and effective marketing plans to place it in a better position regarding competitiveness and differentiation from the others. Tourist destination branding embodies a means by which destination extricate itself from the mass destinations in the world. To achieve a successful destination rebranding, marketers employ various strategies that focus on the tourist experience. The experiences of the visitors in their stay at a particular destination is used to create marketing messages that will help in appealing to the emotions of potential tourists. However, for a destination to be chosen as the favorite tourist destination, it needs to have more than just appealing messages. It has to create an image that differentiates it from others.

Rebranding as a process consisting of various parts. The first part is the changing of the market appearance. The organization decides on what to change and to what extent the change should be implemented. The extent of change affects rebranding as it depends whether it is a radical change or an adjustment of the logo or slogan. Another part of the rebranding process is the decision making on the market positioning of the firm. Tourism industry faces various external factors that affect its continuity and operations (Seraphin, 2017). In such a case where the external factors such as policies and new regulations affect the industry, the rebranding can be implemented to recreate the brand. To stand out from the rest, repositioning is critical since the changes made in a company are purposely done to change the image of the firm and its overall performance. The information created while rebranding should generate an eloquent picture of the brand. The customer perception is paramount while rebranding as it determines how the customer process the information which then influences their decision making. The perception of information is different among the customers as they have a unique way of receiving the stimulus. With this in mind, the managers in the tourism industry should ensure the rebranding process captures the exposure, attention, and perception of the different target of tourists. The understanding of the perception of customers helps an organization to tailor its offering, image, and communication to influence the customers towards the given brand.

Tourism in France has been a significant economic factor for the longest time (Cloquet, 2016). In 1971, the Paris convention and visitors’ bureau was created with three specific missions. The missions were the welcoming of visitors, promotion of the destinations and informing the public. The convention was created following the joint initiative of the Paris city council and the Paris chamber of commerce and industry. Various factors were considered in terms of rebranding and the placing of France among the leading destination in the world. The first question was on the use of the Eiffel tower. The tower stands as the most significant landmark in the capital city, Paris. It would be difficult to describe the city without a mention of the Eiffel tower. Communication with the international audience is made effective by the referring to the great Eiffel tower. However, the tower was an overused visual territory. Therefore, a concentrated and straightforward typographic desired was considered that suggested a Parisian vista. The drawing of the A evoked the Eiffel tower resulting in the discreet logotype.

Paris Passlib

The Paris passlib was the first application of the graphic design. It provided access to various monuments and museums in Paris and Île-de-France. The pass came with a pocketbook that contained all the suitable information for the visitors. The variation in the logo was based on the idea of traveling between several locations. The simple design created room allowing for the drawing of a tourist map of Paris. The previous designs and graphics layouts were based on the combination of the Paris city mad the Eiffel tower. The only different feature in the design was the color. The image and print used in the branding of France as a tourist destination contribute to the increase in revenue. The image created portrays the broad picture of the nation as a tourist destination which in turn entices more tourists to visit the country ultimately increasing the revenue from tourist activities (Corne, 2015).

A favorable nation image is crucial to the success of tourism. The popularity of a nation not only occur due to the features in that particular state but how well they are marketed. France has beautiful sceneries and other tourist destinations. However, the revenue from the tourism sector has not yet been maximized. Nation branding allows the government to better place the nation in a way attractive for tourism and other investments. Branding revolves around creating an image as well as ensuring that the destination is safe for the tourists. In creating a brand, it is critical to major on the most attractive features in a country. France among others has the Eiffel tower which stands out from the rest. The renowned figure has many people yearning to have a visit to the country. However, besides the tower, the country has many other features that can make the country more attractive to travelers. In the past, the country uses the Eiffel tower as its principal brand representative. The city of Paris was also used in the branding. This made the country a target for visitors who wanted to tour the city of love. However, many travelers would wish to visit other parts of nations such as the rural areas. In such a case, the brand may not give a full representation of the country regarding tourist opportunities to tour the countryside.

The lavish French Riviera, the scrumptious cellars and the iconic Eiffel tower places France as the world number one tourist destination. However, it is not number one in tourism revenue to the country’s tourism authority. A campaign to rebrand the country was launched to enable the place already considered by many travelers as a dreamland regain its former glory. The country according to the united nations (UN) world tourism organization receives millions of visitors annually. However, international competition is changing with the change in consumer demand as well as with the superior tourist revenue from countries such as Spain and the united states. This has provoked a serious soul searching for France to enable it to climb the revenue ladder.

The French government launched a new brand that included a travel campaign and a logo intended to revive the tourism revenue. The logo made of a young woman who symbolizes Marianne, a metaphorical figure and national symbol since the French revolution. Marianne represent liberty, freedom and counter the terrorist propaganda? The tagline “Rendez-vous en France,” is designed to entice visitors to visit France and have a taste of the fine wine, food, and fashion. Marianne invokes what the mansion de la France, and the tourism authority term as the qualities that make the country unique. The escapade and impulsiveness, the amusing history and the romance are all found in France. On a closer look at the logo, one notices the word France just above the tagline forming the upper half of Marianne’s body. The previous logo was more revealing with the uncovered breasts joined by letters R and A. the version was however considered too seductive to the foreign tourist market.

The Marianne image forms the mantra of tourism in France. According to the ministry chief, more visitors should spend their time in France. He wants to let the world now that there is more to see in France other than the Eiffel tower and the beautiful urban stretch around the monument base. The choice of logo and tagline has significant effects on the tourism industry as it gives a rough picture of what to expect in their adventure in France. Tourism just like any other business needs marketing strategies that will ensure it is better placed regarding competitiveness, customer loyalty and retention, and also new customers to the business. A well-designed logo and tagline not only plays a paramount role in the advertising and marketing of a firm but also ensures that the brand stands out from the rest. France has in the recent past faces hurdles in the tourism industry with the visitors in the country besides the beautiful sceneries are left with a feeling of a rude encounter with the people in France (Corne, 2015). The government through the ministry of tourism is working daily to ensure that the public has a sense of welcoming towards visitors. Although the country is leading in terms of the number of tourists in the country, it is still behind regarding sales. The poor sales are attributed to the rudeness of the people. Although a few people go home with stories of rudeness, the ministry is committed to ensuring the tourists have a different story on their experience in France. The ministry employs a combo of diversification and accommodation to its marketing strategies. The website rendezvousenfrance.com. Contains heritage sites, regional vineyards, summer festivals among other elements aimed at giving the tourists a glimpse of what to expect in their visit to France (Corne, 2015).

The new logo shows a stylized version of France’s figurehead and features a new strapline. When launching the initiative, the tourism minister emphasized the need for a new approach as France was headed in the wrong direction in terms of the revenue generated from tourism. France had lost its number one spot in the European tourist market, and it was time to reconsider the whole tourism industry. Foreigners termed France as arrogant and as such the minister insisted on France showing its different side. For tourism to thrive, the people need to be more welcoming to the line a nation rich in diversity and accommodative to all. The female figure shows a young woman as she looks towards the future. The image shows a promise for a better future ahead. Another memorable thing about the logo is the tagline “Rendez-vous en France,” which is more appealing to those people who have a sense of fashion, love for good food and fine wine. The design of the logo from marine to the tagline labels France as a unique tourist destination (Corne, 2015).

The new logo and tagline appeal to audiences who have a unique love for great things. France is known to be among the leading destinations identified by its famous countryside, art, culture and history, cuisine and its broad array of fine wine. A person looking for a place to have a beautiful view of the countryside while dining on the French specialist and have a couple of glasses of homemade wine is the primary target of the logo. The loo is appealing to different kind of visitors ranging from the young who love city life, the lovers who want to visit the city of romance and also to the old who want a peaceful vacation at the countryside. The rebranding of the tourism logo is meant to raise the awareness of the French tourism and increase the number of visitors into the country and ultimately optimize on the revenue for the tourism industry (Corne, 2015).

Over 87000 voters chose the picture and tagline. The online contest brought about different voters from the country who participated in the selection of the image and the tagline. The choice of the tagline is one of the best choices that the tourism ministry of France made as it is not unique, but it also has a way of seducing people to visit France. The picture of the young female can be used to represent the future. Women are known to be the mothers of society. The use of a young woman shows a woman ready to mother the tourism industry leading it to the future. The figure can also present the hospitality that the tourist can expect during their stay in the country. Generally, women are polite and hospitable beings, and in the tourism industry, all hat the visitors yearn besides the beautiful scenery is welcoming society. The French people have been accused of rudeness to the tourist in the past. The minister for tourism had been working tirelessly in changing the notion of the foreigners towards the French people and also the attitude of the people towards the tourists (Corne, 2015).

Touriste; A Good Idea

Explain more and better what Touriste is, and where you found it (Reference)

Some fears hold back a person limiting them from experiencing more from a given opportunity. One of that fear is the fear of a new language. People fear traveling to countries where they do not speak the language. Communication is the basis of life and not being able to communicate can be frustrating and at times scary. Personally, touriste is not my first language, but due to my nature of wanting to explore different grounds, I took the time to learn the language. Touriste is an essential language to people visiting France as it not only makes the stay easy but also allows the individual to have ease in interacting with the locals. Learning of the basic terms of a foreign language comes in handy especially if a person intends on touring that country someday. Although English is the universal language of travel, sometimes local languages can be used in signs at the tourist attractions. Some sites also have tour guides that have no or little idea of English. In such a case, a person is required to use the basic language learned to communicate and also at times translate to the other tourists.

Although it is not good for people in the hospitality industry to be conscious of the cultural difference of the visitors, it is critical to have a little knowledge of the local culture of the people in the area of the visit. This not only ensures the visitors navigate easily in the region but also helps in the interaction with the communities which is a sign of respect to the locals. The French people like to be complimented, and with the knowledge of the language, it is easy to relate with eth people.

Conclusion

The tourism industry is among the leading industries in the world’s economy. The revenue collected from tourism activities goes a long way in increasing the total GDP of a country. The availability of beautiful sceneries, wildlife, and other attractions automatically places a country in a better position in the tourism industry. However, just like any other business, tourism requires efficient marketing strategies that will the tourist destination is known as well as making them being the first choice among competing destinations in the world. Branding and rebranding strategies ensure that the industry and a country is marketed well to the world and is ready to face the stiff competition and emerge the winner measured through the total revenue collected from the tourism sector. Security in a country is also paramount as tourists need a peaceful and safe destination that they can have their vacation without fears of attacks. France although having experienced terror attacks in the recent past that shook the tourism industry, it is still fighting to retain its former glory and being the first tourism destination in the world (Seraphin, 2017).

References – change to set in 1.0 Line Spacing for References

Cloquet, I. (2016). Tourism, recreation, and regional development: Perspectives from France and abroad. Tourism Management, 57, pp.1-2.

Corne, A. (2015). Benchmarking and tourism efficiency in France. Tourism Management, 51, pp.91-95.

INSEE (2016), Pack Hôtels Product, L’Institut national de la statistique et des études économiques (Insee), Ordered online 10.8.2016 Available at:

http://www.insee.fr/fr/service/default.asp?page=commander-prestation/pack-hotels.htm

Lee, A. (2011). Tourism branding: communities in action. Annals of Tourism Research, 38(1), pp.343-344.

Mansfield, C. (2017) ‘Travel Writing in Place Branding – A Case Study on Nantes’ Journal of Tourism, Heritage & Services Marketing 3(2) 1-7.

Seraphin, H. (2017). Terrorism and tourism in France: the limitations of dark tourism. Worldwide Hospitality and Tourism Themes, 9(2), pp.187-195.

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