Red, a color of hatred, a color of anger, a color of oppression. Purple, a color of pride, a color of love, a color of triumph. The clashing of colors, and the uniting of a people. Think of how much more we would see if we did not have eyes. Physical appearances rule the world; the spiritual and emotional gifts emanating from within each individual are left to live an empty existence of incessant, smother-some abuse and to die a tragic and appalling death.
Through colloquial diction, emotionally and spiritually turbulent episodes, and an uninhibited, straight-forward writing style, Alice Walker’s The Color Purple, astonishingly displays society’s alienation of the African-American woman. Celie, a homely woman, lived a life of penetrating violence. At an early age the man thought to be her father shamelessly soiled her fourteen year old body for his own carnal satisfaction; she did “what her mammy wouldn’t”. With one forceful act of violence a childhood ended and a life-time of pain began. The only reason for Celie’s existence was to fulfill the needs of a vile and abusive congregation of men. The white man destroyed the black man, the black man destroyed the woman. An endless cycle of rancor and insecurity dominated the lives of women who knew not of their own talents and self-worth. Bare-foot and pregnant, was the only way of life for these abandoned souls. “She ugly. But she ain’t no stranger to hard work. And she clean. And God done fixed her. You can do everything just like you want to and she ain’t gonna make you feed it or clothe it.” Celie, sold, like a slave, into an unloving marriage, represents the indifference and ignorance of society.
Celie’s marriage to Mr.__…
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…ug, Squeak, and Celie fled from their oppressors to the North. Celie utilized her talent of sewing to create new fashions. A talent, once employed only at her husband’s call, gave her the self assurance necessary for her attainment of a better future. The death of her father served as a drastic realization. An era of abuse and vulgarity finally ended. His hold on Celie and Nettie no longer existed, they were truly free.
Awaiting Nettie’s return and escaping the emotional turmoil of Shug’s departure, Celie ventured home. Respect from Sofia, Harpo, and even Mr._____ shocked and rattled Celie’s mind. Standing up for her rights destroyed an aura of weakness and pushed her ahead to redeem a dormant spirit. Nettie’s, Olivia’s, Adam’s, and Shug’s return finalized the uniting of a family, of a town, of a nation, proving in the end we are one . . .a nation of purple.
Using an Advertising Agency for British Airways
Advertisers (BA) such as the client of an agency and agencies for
example media-buying as well as advertising service provider review
their methods of remuneration for different reasons:
· Advertisers such as BA want to be sure they are getting value for
their money – this means in other words that BA wants to be sure that
the service that they want to promotes gets best possible services
without the agency charging them over expensive bills.
· Agencies and media buying services want to be profitable so they
remain viable – for an agency their main source of income is from
providing advertisement services that business can purchase.
By looking at the clients point of view and the agencies there is a
clear underline that in some cases these two above issues can lead to
disagreements, but this can be avoided through negotiating before any
work is carried out by the agencies like for example negotiating
payments, services etc.
One of the main advantages of an agency would be that some agency
would execute and develop an entire promotional campaign from scratch
to completion, the agency does this through relating the clients (BA)
needs with the promotion campaign of the service of BA this enables
the client to be assured that its needs are met.
An agency also takes a good part of developing and planning media so
that the clients (BA) promotional campaign of their services gets
maximum communication effectiveness, this means in other words that an
agency would do its best to promote the clients service advertisement
to get awareness of BA’s target audiences.
· Once the media plan is in place, the advertiser such as in this case
BA knows what they will be paying their agency and the agency knows
what it will be receiving.
· Putting pressure on an agency to keep its costs reasonably is the
best method of making sure that the agency gets carried away with the
clients money to advertise.
· An agency offers to its clients creativity this means new ways of
looking at advertising this could help because a company like BA after
so many years of advertising could loose its advertising appeal, this
is where advertising agencies are a key contributor because they offer
never ending creativity.
· An agency contributes to a company new and innovative ideas to help
them to get their promotion campaign an effective edge to attract
· The advantages of using and agency would be the certainty of getting
information such as market research for BA’s services to help them to
benefit from, this means in other words after the contribution of the