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DEVELOPMENT AND EDUCATION. Women’s Rights History Essay Help

DEVELOPMENT AND EDUCATION.

The most crucial time in a person’s life is during childhood. If any bad morals and teachings are given to the people while they are children, they will most likely carry these beliefs with them as they grow. Even when they try to change their beliefs, it has been noted that it is easier to change people’s beliefs while still young as opposed to adults. In order for us to understand how to best influence and educate the children, we have to understand many features regarding their life and upbringing. The following paper will discuss how the dominant notions of development and education affect the understanding of childhood, children, and educational practices in culturally diverse localities.

            According to many psychologists, the development of children can be explained through a number of theories. These theories explain how the mind of the child works and how the information is processed. Using this information, we can identify the most effective ways through which the children can be educated. According to Erikson’s Psychosocial Developmental Theory, the development of a child starts at the stage of Trust vs. Mistrust (AGM, Miranti and Dwiastuty, 2020). During this stage, the child is of the age of zero to one year. As such, the child is very dependent on their caregivers. If the child receives good caring caregivers, the child will feel safe and accept the teachings given to them better. However, given that a child receives a distant caregiver who is rarely around for the child, the child will have issues with trust and will not be as open to accepting learning (AGM, Miranti and Dwiastuty, 2020).
For certain communities, the communities set their priorities to accommodate the children. The parents are present, and in other communities, the child is raised as the child of the community. When they have that many numbers of caregivers, the child will feel very safe and secure and will be able to trust and receive the information given to them.
According to Bowlby’s Attachment Theory, the child bears feelings of attachment when they are younger. This form of attachment is given to their primary caregivers. More often than not, the child will be attached to their mother since they are the parents that are present during the child’s infancy the most. Bowlby’s Attachment theory states that the child will form a bond with the caregiver and will go to the said caregiver whenever they are intimidated. Many of life’s most important lessons are taught during this time (Schwartz, 2015).
In some communities, the mothers-to-be are taken aside and are taught on how to be a mother (Schwartz, 2015). They are taught how to treat every little situation that may arise during the child’s early life.as they are taught the lessons, the various moral inclinations are explained better to the mother. She will later instill these same morals. Since the caregivers are seen as being more trustworthy and reliable, the children will listen to every word that they are given and carry it with them. These lessons will never be forgotten.
Another theory comes into play when looking at the education of children and their development during childhood. According to Bandura’s Social Learning Theory, it would be very dangerous to leave the development of the child or any other person to the mistakes they make during their lives (Research on the Teachers’ Effective Guidance to Junior School Students’ English Learning on the Basis of Bandura’s Social Learning Theory, 2019). Instead, children should be monitored closely. After they are monitored, the feedback should be given to the children. They should be advised against the various actions which they might be taking. For instance, in some communities, the children who are very naughty and on a path leading to no good, the leaders organize for these children to be taken to see how the lives of the criminals are. If the children get the feel of knowing what the repercussions of their actions may be, they may stop dead in their tracks and choose another path (Research on the Teachers’ Effective Guidance to Junior School Students’ English Learning on the Basis of Bandura’s Social Learning Theory, 2019). This type of development gives the child the freedom to choose whatever path they want. However, it uses some tricks as some uses of these theories have shown.
The leaders of the community, which partakes in rituals such as the one stated earlier, the leaders portray the wrong option as being bad and undesirable. As such, the interests which the children might have had during this phase of their lives will most probably be killed off. The talking down on the other opinions informally brands this opinion as to the villain. Since the thought of being a villain puts off many of the people, they will most probably favor the other option provided to them. Using this way, some communities pass their values and information to the children.
Different from the thinking and problem solving of that of adults is the thought process of children. According to research conducted in developing the Piaget’s Cognitive Developmental Theory, the children were provided with arithmetic and logical problems which required a certain level of reasoning for them to solve (Babakr, Mohamedamin, and Kakamad, 2019). The children would answer the questions differently and wrongly. This result was compared to the adults who find it very easy to answer the questions. In this study, the thinking process of the children is uncovered (Babakr, Mohamedamin and Kakamad, 2019). A very common trick which the children in every community are put to is that of the juice in the cup. The child is provided with a tall glass of juice, which is very slender.
 They are then given another shorter but thicker glass. They are told to choose between one of the two glasses. More often than not, the child would choose the tall glass even when it is evident that it has less juice than that of the shorter glass. The reasoning of the child is founded on the things which they can quantify using their five basic senses. After a certain age, the child will slowly be introduced to the other more complex logical decisions. This difference in logical analysis arises from the more experience which the adults have faced and which the children have not faced. Additionally, the child’s brain development to properly understand the various concepts might not have reached that age.
The other key to understanding how the child’s development and behaviors came about is understanding their experiences. Since the minds of children are very young and ready to learn, they rely on their experiences to drive their learning. For children who grow up in communities that share a lot, many of the children will grow trying to mimic the actions they saw as they were a child and, as such, grow to be very generous. According to Freud’s Psychosexual developmental theory, the child’s experiences and conflicts can have a lifelong influence on the child’s personality and behavior.
For children who grow up in very verbally abusive households, the children were found out to grow to have similar households as of their childhood. In certain communities, the conflicts which may arise may be caused by the prevalent violence in these communities. Some cultures are more predisposed to use certain drugs. The experiences and conflicts raised during the child’s initial development will push the child to indulge in similar activities as those observed in the community.
 Although the development of the child accounts for a large part of the child’s further learning, the learning and teaching methods that the children go through will also determine their education. If a child is taught well during their early development, they may grasp whatever they are taught. However, they should be taught using the techniques which work well for them at their various stages of development. Even when children are not treated well during their developmental stages, they can still grow to learn if they are taught using some of these techniques.
Firstly, children should be allowed to experience learning by themselves. Giving the child an opportunity to experience the lessons firsthand will enable them to remember them more since they did it with their own hands. Certain cultures employ this strategy when educating their children. For instance, in the communities which participate in cattle rearing, the young boys are given the responsibility of watching over the cattle while they graze. The child stands a higher chance of understanding the reasons why the community does what it does. The child will be able to observe the grazing patterns of the cattle and their sleep patterns. They will know when the best time to milk the cattle is through these experiences as opposed to telling them about it theoretically without any practice.
Additionally, these methods of teaching enable children to experience mistakes. The best way for a child to gain knowledge is to let them fail first then succeed later after correction of the mistake is done. In these communities, the children can fail to watch the cattle closely and have a few strays from the flock. Once they are punished and made to look for the lost flock, they will take a closer look when watching over the cattle to avoid them from getting lost. Technical skills are the best to apply this method of teaching since they require the learner to remember the actions they would perform in certain situations.
Children of a young age generally rely on their five basic senses. Since the logical part of their brain is still developing, the children are taught using practical examples. For instance, some communities teach children how to count using daily objects around them. A child may be given a question requiring them to add one to three and get four as the answer. The community can give the child four apples. They then separate three and ask them to count them. They then are asked to add the one remaining apple and get four apples in total. Since they can practically see and touch the apples, they can get the concept better as opposed to asking them to count four imaginary figures.
As the mind of a child is still developing, their empathy needs to be pointed out to them. Since they are born, they never get to understand the concept of empathy on their own (Mukhtar, 2018). The main struggle comes when trying to make the children aware of others around them. The children may be able to see the others but may never understand that they need the attention and love just as they. Some communities use people close to the child as examples. For instance, the small girls in some communities are taught how to care for the children. The girls are shown how to feed, change, and burp the children. These lessons are also explained to them as the child needs constant care from the caregivers until they can grow into independent beings (Mukhtar, 2018). Schools also use this tactic when teaching children. The children may be required to care for the class pet for a certain period and feel for themselves how to put others’ needs first.
Since the period when a child is small is very important for their development, the priority is placed on disciplining them. Teaching children strong morals is best done during their childhood. Since the child will absorb everything said to them, whether good or bad, the teachers and people caring for them need to seize it. In some communities, the children are given some stories which carry a certain moral lesson. The story entertains the child while the lessons stick with the children. For instance, in the story of the hare and the tortoise, the hare thinks too highly of his abilities and does not put much effort into the race. The children are taught that being lazy, no matter how good you might be, will affect the outcome of many of their endeavors.
In conclusion, the period during a child’s development is crucial in molding the children’s future behavior and personalities. Having children who can perform well while having good morals requires the parents to pay close attention to their children. The parents and caregivers should strive to teach the children during this phase since you cannot teach an old dog new tricksREFERENCES.
Babakr, Z., Mohamedamin, P. and Kakamad, K., 2019. Piaget’s Cognitive Developmental Theory: Critical Review. Education Quarterly Reviews, 2(3).

Schwartz, J., 2015. The Unacknowledged History of John Bowlby’s Attachment Theory. British Journal of Psychotherapy, 31(2), pp.251-266.

International Journal of Humanities, Social Sciences and Education, 2019. Research on the Teachers’ Effective Guidance to Junior School Students’ English Learning on the Basis of Bandura’s Social Learning Theory. 6(10).

AGM, C., Miranti, I. and Dwiastuty, N., 2020. THE CHARACTER DEVELOPMENT OF ‘BEN’ IN GIFTED HANDS: THE BEN CARSON’S STORY THROUGH ERIKSON’S PSYCHOSOCIAL THEORY. LiNGUA: Jurnal Ilmu Bahasa dan Sastra, 14(2), p.261.

Mukhtar, S., 2018. Bowlby’s Attachment Theory in the Counseling Process of Adult’s Anxiety. Journal of Emergency and Trauma Care, 04(01).

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DIABETES HEALTH CARE PLAN ap us history essay help: ap us history essay help

DIABETES HEALTH CARE PLAN

Introduction

Implementing a care plan for elderly patients with diabetes can be a very critical issue that requires intensive planning.  Recently the elder members of the society are forgotten, which makes the situation of health care more complicated. It is time serious actions are implemented to manage the diabetes growth rate. In the past, this disease was thought to be an elderly illness, but as we can see in our latest health statistics, diabetes also develops in the young generation, including toddlers who are born with the disease (Awodele & Osuolale, 2015).  Diabetes is not a death sentence, and it essential for patients to adhere to health care prescriptions. For the case of the elderly, managing diabetes can be quite challenging since medical compliance takes longer as compared to other illnesses.

Implementing a diabetes health care plan, create awareness for the older members of society is essential. This goes to the patients of diabetes and even those who are nondiabetic. Diabetes is a disease that is mostly brought by a sedentary lifestyle; it can be genetically spread and having other chronic illnesses such as high blood pressure. The elderly patients of diabetes tend to be a vulnerable group of the society, and for this reason, more diabetes cares centers are required. The disease treatment is quite expensive, which has made some governments waver the part of the treatment expenses.

In this study, an evaluation of a group of elderly patients will be of help to give a detailed implementation plan of a health care plan for diabetes patients. The group of diabetes patients has financial challenges, which hinders them from accessing better health care, and some of the patients are socially isolated, which makes the situation even worse. At their age, medical compliance is also a challenge since most of them tend to forget to take their prescriptions at the right time and even forget to eat. This makes diabetes in the elderly challenging to manage (Colberg, 2012). However, the care plan that will last for about two weeks might yield better results only if all the care steps are adhered to. The care plan educates the patients on better ways of keeping a constant reminder of taking medication in good time. One of the most effective ways to achieve this is by setting a timed alarm meant for the prescription. The advanced technology has made it easier since a medical practitioner can customize an alert that clearly states, “it is time to take medicine.” Providing training sessions on nutrition help to boost the patients’ health. A patient with a healthy body is more likely to fight diseases as compared to a weak body. The elderly are more prompt to acquire diseases since their health tends to be weak. It is necessary to advocate for better nutrition to strengthen their immune. For a diabetes patient, stabilizing the blood glucose and lipids helps to control blood pressure that mostly alters the blood sugar levels. Diabetes patients tend to be more critical if they are faced with low blood sugar levels, better known as hypoglycemia, which leads to unconsciousness. In extreme cases, patients can get injured or even die (Ceriello et al. 2012).  It is necessary if the patients monitor their health status also though the elderly might find it difficult. However, they can be advised to do some health checkups after a certain period.

Working out is also a necessary step for diabetes treatment. It might be challenging for elderly diabetes patients to do some simple exercises. Still, they should be advised to make a simple routine of walking short distances frequently, swimming or even dancing. These exercises can be done for fun, but in the long last, the patients can significantly benefit.

After implementing the interventions, there are chances that the risk of worsening diabetes situations will be minimal. If the patient’s condition gets worse, the simple forms of treating diabetes will not have an impact on the health of the patient. This will force the patients to undergo dialysis, which is not an easy form of treatment. Dialysis can be quite expensive; thus, not every patient can afford it since it takes a longer time for it to be effective. Diabetes situations can also lead to foot amputation, which can cause trauma to elderly patients who are used to living a healthy life (Miller et al. 2015).  These forms of treatment can lead to other health issues such as depression to patients who feel the weighty burden of treating diabetes. It is expected that after the implementation of the patients of the intervention who adhere to the suggested strategies will improve their health status, and those who have are nondiabetic will have minimal chances of developing this condition.

Implementing the intervention can only be effective by the use of patients who recovered from diabetes to create awareness and encourage the elderly. The creation of a connection where a patient is given a contact person that they can reach to consult on diabetes treatment can boost the implementations of the interventions (Tang et al. 2011). The contact person can be a health caregiver or a recovered patient.  These strategies seem to be the most effective since the elderly tend to be very rigid to embrace new routines. Still, in this case, they are in a position to evaluate their situation and relate to others, which makes the treatment process more manageable. The contact person also helps to keep track of the patients’ progress; thus, the elderly patients are not forgotten by the health care providers.

Conclusion

The resources required for the interventions to be applied effectively adequate funds to cater for the elderly treatment since most of them are vulnerable.  With sufficient funds and proper implementation of the mentioned interventions, positive results are expected in the shortest time possible. Stating a specific time to expect results is quite challenging since every patients’ recovery state differs from the others. However, one can recover from diabetes.

 References

Awodele, O., & Osuolale, J. A. (2015). Medication adherence in type 2 diabetes patients: study of patients in Alimosho General Hospital, Igando, Lagos, Nigeria. African health sciences, 15(2), 513-522.

Ceriello, A., Novials, A., Ortega, E., La Sala, L., Pujadas, G., Testa, R., … & Giugliano, D. (2012). Evidence that hyperglycemia after recovery from hypoglycemia worsens endothelial function and increases oxidative stress and inflammation in healthy control subjects and subjects with type 1 diabetes. Diabetes, 61(11), 2993-2997.

 

Colberg, S. R. (2012). Physical activity: the forgotten tool for type 2 diabetes management. Frontiers in endocrinology, 3, 70.

Miller, K. M., Foster, N. C., Beck, R. W., Bergenstal, R. M., DuBose, S. N., DiMeglio, L. A., … & Tamborlane, W. V. (2015). Current state of type 1 diabetes treatment in the US: updated data from the T1D Exchange clinic registry. Diabetes care, 38(6), 971-978.

 

 

Tang, T. S., Ayala, G. X., Cherrington, A., & Rana, G. (2011). A review of volunteer-based peer support interventions in diabetes. Diabetes Spectrum, 24(2), 85-98.

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Digital Era Marketing gcse history essay help: gcse history essay help

Digital Era Marketing

Currently, there has been advancement and changes in technology as well as sociocultural concepts in the digital era. Such advancement and changes have influenced markets and marketing in both a positive and negative manner. For instance, the digital era utilizes sites such as Facebook in conducting marketing plans due to the site having many followers. And as such the marketing information will be able to reach large magnitude when compared to the traditional days.  Digital era is playing and will continue to play a vital role in the modern business sphere, using existing as well as new emerging tactics.  In as much as the digital market and marketing have gained popularity, current sociocultural and technology has played a significant role in influencing the changes.

Marketing is a means to an end, and so is technology. Every human endeavour and exercise needs skilled people. People are usually dependent on getting things done efficiently and effectively. Earlier 1920s to ’30s were when the paper was the medium; the focus was on a design that appeals to newspaper readers (Gao & Bai, 2014). Advertising is focused on all these, but today the web gets more importance. So yes, marketing and advertising do get influenced by and therefore depend on technology. Technological advancements have given way to the development of sophisticated online marketing tools. With the boom of digital marketing, most business is trying to channelize traffic and capitalize on them. With technology, we can now attract, convert and retain our target audience (only is you know what tool is best for you). Numerous articles are written about online marketing strategies and Marketing technologies. One line, one campaign or one appearance on social media can make or break the situation. So, if the campaign is not carrying the relevance quotient, it is likely to miss the attention. Keeping in mind, the way technology is affecting the marketing efforts, explained here are certain technology-driven solutions and their far-fetching implications (Khan & Siddiqui 2013). Purpose-driven marketing made possible with consumer profiling: People go to a mobile store not to buy a mobile phone, but it is a status symbol that they want to flaunt. Some of them are buying the cell phone to sound a well-read, organized individual. Thus, the marketing companies need to have a promotional tone that talks more about the purpose than merely flaunting the features.

Social media existence has been brought about by the current technology and has become the most effective marketing tool. Social media is a lucrative marketing channel for various organizations. Marketing through social media is precise and can be focused on using analytics (Bowie et al. 2016). The engagement in social media drives business promotion and goodwill is created. Digital marketing companies help to work with various social media channel and build an aggressive marketing agenda through various plan. Firstly is auditing social presence. Location knowledge is mandatory for social media marketing (Kaufman & Horton, 2014). The company has to audit various aspects of social media. The networks must be informed. The digital strategy should have optimized photos and other information. The network identification will provide the opportunity to create the most value. Digital marketing companies will help to create a sound strategy considering competitors’ campaigns. Secondly, identifying the ideal client is another social media use.  Identifying the right lead is an essential marketing plan. It will help to determine the best demographics that can be aimed at marketing. The wrong audience can lead to the failure of the campaign. Digital marketing companies in Australia can deliver the best results in identifying the lead among various consumers (Whitelock et al. 2016). Lastly, social media can be used in identifying key metrics. Numerous vital metrics can be used to succeed in the marketing campaign. Rate of conversion, achievement, website time spent, mentions of the brand are key metrics to drive the promotion that can push key metrics to succeed in marketing. Social Media is always playing a significant role in promoting or selling the product online and can reach up to many customers at one place; it reduces the time, but it also increases the effectiveness of a product. If a person created a website that promotes an affiliate marketing program and they are placing the affiliate links on your website. The affiliate marketing website can be promoted on different social sites like Facebook, Twitter, Instagram, Linkedin, youtube, Reddit etc. many different social platforms are available where your site can easily get a lot of traffic. And Lot of traffic means a lot of customers will come to your website and it will increase the chances of clicking on the link and go to the affiliated product and by selling of a product you will earn commission on that. That is why social media is good in every term to get the profit, and for the affiliated website, it helps you to achieve your target.

Additionally, data analysis for completely personalized solutions: Advanced marketing agencies require more in-depth data analysis. People have very less time. So, the marketing agency needs to come up with campaigns that talk only about the user and the components that make his or her life (Alalwan et al. 2017). What is missing is to be made aware of in a precise manner, so that they do not let go of the solution of their thinking radar so easily. All this is achieved with the help of data analysis techniques.

Responsiveness in marketing campaigns: These days, the products are not searched at the showroom only. It is available on every possible gadget that a prospective buyer accesses all through the day. So, the marketing efforts have to have an element of responsiveness so that they can create an impact by registering their presence in the minds of the consumers who are undoubtedly well-read these days (Ainin et al. 2015). Marketing organizations have to have clarity as well as confidence and, not to forget, noticeable reach amongst the user base if they need to survive in the industry for long.

Moreover, technology has not just “affected” marketing. It has redefined it. Marketers are now able to serve a message to the consumer at the exact moment they’ve demonstrated an interest (via Google/Bing paid search ads) (Giesler 2012). Marketers also can now pre-target people on incredibly specific interests, based on their social media profiles, and send ads specific to them. Moreover, marketers can now get a comprehensive picture of exactly how many people viewed their message, how many responded to the call to action (called the “click-through rate”), how long they stay on any given web page – and even how long their screen is fixed on a certain section of a web page. Furthermore, marketers can now use an email address or phone number to sort through vast amounts of data for correlations in buying patterns, predict what products would most likely be purchased next, and send ads tailored to it directly to the consumer’s inbox. (Target is exceptionally skilled at this).

Technology is omnipresent in today’s marketing, right from identifying, creating, communicating and delivering value to the consumers. With technology, we can now have better research, we use technology in product designing, in product pricing as in dynamic pricing – example what we see in the aviation industry (Berthon et al. 2012). Technology has given a significant boost to distribution. Entire e-commerce is the outcome of technology. Same is in product promotion; advertising has had a substantial change due to technology- google adword, social media advertising etc. technology is all-pervasive in modern marketing. Additionally, Technology plays a significant part in modern marketing. We have seen for some industries the trend has moved to the internet. Consumer goods, fashion, in particular, has been springing out online so far that brick and mortar shops find itself under-performed. Social media has been used as a means to convey marketing campaign and materials as well as connecting vendors closers to the end consumers (Scarbrough & Corbett 2013). Databases and connectivity aid inventory management, monitoring financial stake, and all the resources are made easier to control.  On a bigger perspective, we have changed in many ways in the way we do business. Technology helps in reducing costs. Manufacturing, finance, supply chain, and marketing should all have optimized from technology.

Sociocultural factors can be defined as the values, lifestyle, and customs which characterize a group or society. Cultural aspects entail attitude and values, material and technology culture, social organization, religion, politics and law, language, education, and beauty concepts (Tiago & Veríssimo 2014). Social concept elsewhere entails available resources, time, status and role in the society, reference families and groups. Comprehending the sociocultural factor concept is essential in the development of marketing strategies of an organization or business seeking a particular groups action. Averagely, the education level within a community dictates as well as shapes the sophistication and interests of the consumers. High potential consumers percentage with at least college education necessitates more explanation and details regarding promotional material (Chaffey & Smith 2013). A company ought to decide on whether the advertising brochures have to be printed in a particular language that can be appealing to the customers or can abide by the cultural values of the community. The concept of marketing in relation to the socio-cultural aspect prioritizes the consumers to be an essential component of its success. Things to consider when analyzing the sociocultural aspect are lifestyle of the digital era consumers, social media vs traditional media are dominant communication technology, and cross-culture as they change as time moves by.

Lifestyle is considered to be an essential component of marketing and market. Through lifestyle segmentation, the consumers can group themselves according to their lifestyle (Smith 2012). The marketers usually use the lifestyle segmentation to plan on ways of improving their services and products to be in line with consumers lifestyles. Additionally, the segmentation of lifestyle is essential in the process of making decisions regarding the message that needs to be communicated through service or product advertisement to customers targeted (Baltes 2015). The primary component surrounding lifestyle in the digital era is creating awareness to the marketers and marketing segment of the needs of the consumers as per their lifestyle. For the effectiveness of a company within the market segment, it is essential to customize services and products to be better and to suit the current lifestyle of the consumers.

Social media influence vs traditional media are dominant communication technology in social groups and thus impact the marketing and market segment. Traditionally, the market and marketers usually advertised their products through sites such as radio; however, with the advancement in technology, less number of people use radio as a social platform for communication (Stone & Woodcock 2014). Most people in the digital era prefer marketing and markets to advertise their products and services through social sites such as Facebook and Twitter. Such sites have a significant number of customers that companies can utilize in spreading information regarding a particular product (Gorelick et al. 2013). Also, few digital era people listen to the radio and thus the information will be limited when compared to those that access the social platforms.

Cross-culture also is a sociocultural factor influencing market and marketing. Cross-cultural comprises of comparison between different cultures. In terms of cross-cultural communication, the differences are acknowledged and understood, as well as can lead to an individual to change, but not the collective transformations (Royle & Laing 2014). In societies that have adopted cross-cultural matrix, one culture can often be considered “the norm” and all other cultures are compared or contrasted to the dominant culture. Culture can affect consumer behaviour in several ways, but most of all, it affects human thinking and thereby purchasing behaviour. People’s taste from country to country differs, and the reason is cultural diversity. From China to the US, the buying behaviour and preferences of people in different categories differ (Taiminen & Karjaluoto 2015). Moreover, people cannot move very far from their cultural values, and that’s why there is a vast difference between the preferences of people in the Middle East and West in terms of fashion. Even Indian culture does place restrictions in terms of choices of fashion and food. Culture is related to food habits, fashion, entertainment and several more things which affects people’s personal preferences. Their cultures bind people, and for most of them, their cultural values are auspicious. So, they do not go against them, even while shopping. Brands, therefore, try to appeal to their customers’ social and cultural values through their marketing strategies. It is also why the same brand markets its products differently in different markets. There is more to a culture which has a critical role in your decision-making process.

Furthermore, attitude can also influence marketing and markers in the digital era. Consumer behaviour of people is affected mainly by the consumer behaviour of other people (Järvinen & Karjaluoto 2015). It is more of a sociological than a psychological mechanism. That is why you get fads, trends, fashion, gadgetry, stable staples and virtual standards. It is behaviour driving behaviour. Some people engage their value systems and their attitudes inter purchase decisions, but most people bypass those or involve them only superficially. Values and attitudes are pretty static. They do not change much over people’s lifetimes, and when they do, they do not change overnight. If they had been dominant influences on consumer behaviour, it would not be as dynamic and fluctuating as we know it to be (Leeflang et al. 2014). Market analyses prove this every day, with their peaks and dips, spreadings and shrinkings, booms and bombs, demographic disparities (women and men with the same values and attitudes, show markedly different consumer behaviour patterns). Values and attitudes are either rational or are “rationalised” in various ways. Most people can talk about them to each other, and justify them as well. Based on principles, logic, emotions, ideology, and experience, people cannot do that if other people’s behaviour has inspired their behaviour. Working in product design, in close collaboration with marketing, attitudes and values are commonly regarded by marketers as “Sensitivities to avoid”, not as “preferences to address”. Whatever the company made, if it came out at the other end of the gauntlet of objections, it went to market. Only the vast untouchable brands like Coca Cola can advertise their product in disregard of consumer values and attitudes, like in Indonesia, using a Santa Claus theme. It does not snow there, and the people are Muslim.

Sociocultural factors of the digital era are considered to be important in the process of adopting as well as implementing a marketing strategy for an organization. They are usually interlinked with different factors which have a diverse impact on the buyer and consumer decision (Jobber & Ellis-Chadwick 2012). The firms that seek to enhance their competitive advantage of the digital era have has to comprehend the sociocultural factors and how they influence the market segment and the customers to maintain their needs and wants.

I think that the current socio-cultural and technological aspects of the digital era are influencing marketing and markets to become digitalized in the near future. With the growth of internet and technology, the way of marketing is changing (Jobber & Ellis-Chadwick 2012). Every business is adopting the online platform for the growth of their business. Is predicted that in the coming years, digital marketing will demolish traditional marketing. So how suddenly these changes happen? Digital Marketing is delivering content to your users through digital mediums such as search engine, social media platforms, websites, e-mails, mobile app and many more. These days everyone is using the internet, even while eating or doing anything, a person uses a mobile phone or any digital gadget. This is the reason because of which every business is investing in this modern way of marketing. There are various fields in digital marketing which helps a business to grow on the online platforms.

I can say that the traditional ways such as billboards, print ads, and even TV and Radio commercials are still effective but too pricey. It still provides a strong impact for a business to help gain more customers and viewers. But doing digital marketing today is more effective because every one of us nowadays is always online even on the go, anytime and anywhere (Gorelick et al. 2013). So by the help of digital space, even if you are just having coffee, you can market and advertise your business without taking too much of your time just by simply posting ads to social media platforms. Some ways are creating business blogs and also joining and engaging forums and social media communities. And the good thing about digital marketing is that most of the process is free! If there’s a cost, it is going to be a meagre price,

In simple terms, digital marketing is the process to reach people through “digital channels” to market your products and services to them. New digital channels keep coming, and older ones keep gaining and losing market share (Chaffey & Patron 2012). The most popular digital channels at the moment are Google, Facebook, twitter, youtube, instagram and LinkedIn. In some sense, email marketing would also classify as a form of digital marketing as you usually read the emails on a digital device instead of printing and reading them.

To start with the process of digital marketing, you should first define your goals; that is what is it that you wish to achieve through digital marketing? Is it more leads, more sales, more visits to your website, more downloads of your app, more visibility for online branding, etc. Then you may decide the user profile you are targeting, then your budget, and then you choose which digital channel(s) would be most effective to achieve these goals (Chaffey & Smith 2017). This simple process can be called as thinking through your digital marketing strategy. Then you can execute this strategy, and digital marketing lends itself very well to fine-tuning this strategy as it is executed so that the results can be measured and improved with time for best ROI. Of late, creating and executing a digital marketing strategy across multiple channels for high ROI has become a specialized skill.

While this (digital marketing) is a subset of “marketing”, which involves communication on a mass scale with the audience; to create a need or desire for a product or service using an advertising medium for communicating the product/service value (Charlesworth 2014). An ‘electronic medium’ is one that allows feedback from the audience instantly. For example, a website can have a lead form or an email address for consumers to respond. A digital TV channel may ask you to touch a sequence of buttons to respond to an offer, or a hoarding may be able to take your response through Bluetooth. Similarly, an SMS or a QR Code also can provide mobile feedback options.

Additionally, communication on a mass scale is important where marketing is concerned. While marketing can be customized to individuals on a mass scale in the electronic medium by personalising communication design, it can only be successfully marketed when a sizeable part of individuals in the audience responds in the desired manner (Yasmin, Tasneem & Fatema 2015). The vital part in my definition of “Digital Marketing” is ‘instant response via the same medium’ This is what makes digital channels unique. The instant response must be through the same medium so the response can be measured, researched, and the ensuing data can help in future customization (Ryan 2014). Digital channels teach and facilitate individual customized communication. I believe in a decade; traditional communication will be a relic in marketing. Digital Marketing is the future.

In conclusion, in the near future marketing and markets will be influenced by sociocultural and technology factors in various ways. For instance, the complexity of the purchasing decision of the consumers will increase (Saura, Palos-Sánchez & Cerdá Suárez 2017). Consumers will tend to utilize sophisticated media sites when making purchase decisions. Currently, people use platforms such as Facebook when marketing their products. However, in the near future, it is predicted that there will be advanced sites which will change the marketing aspect as companies will have to adapt to survive (Karjaluoto, Ulkuniemi & Mustonen 2015). The marketing sites of the future will have a more influential capacity for the consumers in comparison to the current.

Additionally, in the near future, there will be prevalence in the personalization of product communication and design. Thanks to the invention of big data, flexible manufacturing and social media, most of the companies are getting to learn the process of offering customized designs and products (De Pelsmacker, Van Tilburg & Holthof 2012). The trend has managed to reach various growing industries, including the health sector. Despite the companies treating patients in a less or more similar manner, the soon will be trending towards personalization of medication basing on medical history, weight, sex, and age.

Moreover, mobile communication is becoming marketing centralized. The press recently has been rumbling news regarding WhatsApp providing Facebook users with its phone numbers for them to deliver the targeted ads (Chaffey & Bosomworth 2013). Even though the strategy of text messaging may seem intrusive, it is becoming effective for marketers to advance their marketing strategies.

In addition to the future of marketing and market, there will be transparency that will dictate the brand-customer relationship. Businesses have come into the realization that they cannot circumnavigate the transparency social media offers (Stephen 2016). Most of them are getting to learn the essence of transparency and the price to pay for lacking transparency. Upon implementing the entire loyalty concept, in the future, they will manage to increase the sales value and competition.

Marketing will also experience personalized data in a friendlier manner. Through the use of big data, organizations get more information from the consumers by communicating to them regarding the brands they are offering (Järvinen et al. 2012). Thus, with the information, they can utilize their views into customizing their brands to become appealing to its consumers.

Furthermore, culture and social is becoming more diverse worldwide, and people from various ethnic backgrounds can come together in doing businesses without discrimination. The aspect of coming together brings about increased marketing as they can share marketing platforms such as Facebook (Miller 2012). As the trend continues to rise, there will be increased competition within the market since more people will be able to come together into doing business.

References

Gao, L., & Bai, X. (2014). A unified perspective on the factors influencing consumer acceptance of internet of things technology. Asia Pacific Journal of Marketing and Logistics.

Bowie, D., Buttle, F., Brookes, M., & Mariussen, A. (2016). Hospitality marketing. Routledge.

Whitelock, J., Cadogan, J. W., Okazaki, S., & Taylor, C. R. (2013). Social media and international advertising: theoretical challenges and future directions. International marketing review.

Alalwan, A. A., Rana, N. P., Dwivedi, Y. K. & Algharabat, R. (2017). Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics, 34(7), 1177-1190.

Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N. I., & Shuib, N. L. M. (2015). Factors influencing the use of social media by SMEs and its performance outcomes. Industrial Management & Data Systems.

Giesler, M. (2012). How doppelgänger brand images influence the market creation process: Longitudinal insights from the rise of botox cosmetic. Journal of Marketing, 76(6), 55-68.

Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, 55(3), 261-271.

Scarbrough, H., & Corbett, J. M. (2013). Technology and Organization (RLE: Organizations): Power, Meaning and Design. Routledge.

Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother?. Business Horizons, 57(6), 703-708.

Chaffey, D., & Smith, P. R. (2013). eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge.

Smith, K. T. (2012). A longitudinal study of digital marketing strategies targeting Millennials. Journal of Consumer Marketing, 29(2), 86-92.

Baltes, L. P. (2015). A content marketing-the fundamental tool of digital marketing. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 8(2), 111.

Stone, M. D., & Woodcock, N. D. (2014). Interactive, direct and digital marketing. Journal of research in interactive marketing.

Royle, J., & Laing, A. (2014). The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries. International Journal of Information Management, 34(2), 65-73.

Taiminen, H. M., & Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business and Enterprise Development.

Järvinen, J., & Karjaluoto, H. (2015). The use of Web analytics for digital marketing performance measurement. Industrial Marketing Management, 50, 117-127.

Leeflang, P. S., Verhoef, P. C., Dahlström, P., & Freundt, T. (2014). Challenges and solutions for marketing in the digital era. European management journal, 32(1), 1-12.

Jobber, D., & Ellis-Chadwick, F. (2012). Principles and practice of marketing (No. 7th). McGraw-Hill Higher Education.

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Chaffey, D., & Smith, P. R. (2017). Digital marketing excellence: planning, optimizing and integrating online marketing. Taylor & Francis.

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Miller, M. (2012). B2B digital marketing: Using the web to market directly to businesses. Que publishing.

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Appendices

Countries that Employ Digital Marketing

The internet users can either use the internet through desktop, laptop or smartphones. At present India has an internet penetration of 32% with 14% smartphone users. The US, Canada, European states and Southeast Asian countries with Japan, Korea have an internet penetration higher than 80% with more than 50 % smartphone users. Thus it is quite natural that all these countries will use digital marketing the highest (Confos & Davis 2016).

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Unfairness in the criminal justice system issues african history assignment help

Discussion 1

Unfairness in the criminal justice system issues has been rampant within the US. The New York Times reveals the story of Edward Douglas that was convicted in court and charged with a life sentence after owning crack cocaine. The disparities, portrayed in the criminal justice system, reveals the level of unfairness that associated Edwards case with racial discrimination. The New York Times establishes that the judge in the law courts that presided over Douglas’s case feels that it was unfairly charged. Hence, the criminal justice system that exposed Douglas to a life sentence has been scrutinized by Congress, who think that it was unfair to convict individuals to life sentences. Furthermore, the harsher policies associated with mandatory minimums for crack demands that the sentence period should be minimized. Therefore, I do not agree with the life sentence of Edward Douglas. I feel that the individual was convicted during the period of harsher policies on the sell of crack. Therefore, the sentence period should be minimized.

References

Blinder, A. Medina, J. (2018). He Was Sentenced to Life for Selling Crack. Now Congress Wants

 to Reconsider. The New York Times, December 20. Retrieved from

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