Service Quality
PureGym identifies market research as an effective tool to identify the essentials needed that covers
the needs of customer of service . This enables the organization provide a unique customer services which enhances their service provision in the country. It is important to note that the country has a diverse population which necessitates the need to have variety of customer attentions.
Therefore, the design and layout of the gym utility not only attracts new customers but also design to meet the customer expectations. For instance, the company has built sections that enables the members to utilize the facility at their convenience. Consequently, this has played a significant role in increasing the popularity of the among the people. Another example, cardio-deck for healthy outcomes, fitness studio with ready timetables and class types, and instructors available to assist, and also ladies only studio to cater for the women (Pope and Brennan, 2018).
Updates services according to the fitness industry trends, and offers sports services.
Customer service include empowering employees to effectively optimize interaction with consumers.
Management ensures new employees are well trained by the Human Resource personnel and also have sufficient knowledge on how to assist customers.
Describe the Implementation of Service Concept history essay help: history essay help
Implementation of Service Concept
Service concept refers to “…how and what of the service design…” (Goldstein, Johnston, & Rao 2002, pg. 1) thus helping conciliate between the needs of the consumer and the strategic intent of the organization.
In general, understanding the service concept helps in designing service that will benefit both the organization and the consumers.
As a way of promoting understanding the dimensions of the service the service concepts interrelates aids remarkably in implementing the core services and values of the company. Furthermore, helps in minimizing the gap found among consumers needs and the implementation in which the service is delivered.
Service concept is divided into four dimensions summary do my history assignment
Service concept is divided into four dimensions,
Service operation: This covers methods where the service is delivered.
A User Experience: Another important dimension that direct experiences while using the service.
Service outcome: benefits and results of the service to the user.
Value: benefits that user perceive when they are provided for the service.
Service Operation
This will include how employees and also infrastructure act as source of providing service in the day-to-day activities of the company. Such as instructors being trained well enough to provide service to consumers.
Having adequate equipment and physical environment o provide service to consumers and also ensure it acts as fitness center for the customers and the instructors;
Importantly, PureGym provides massage facilities, more often offered to daily and register members.
Secondly, availability of health shop, bar and restaurant ideal for snacks. Besides, child care facilities accessible for registered members.
Moreover, the gym have glasses installed within the gym facility that ensures that gym users can look and monitor their progress while using the facilities. Further, glasses compels members have proper poses during work outs.
Similarly, cardio area that embeds various cardiac exercise-connected tools such as paddling equipment, treadmills, and workout bikes makes the facility offers the best experience.
User Experience
This will include understanding the benefits of the services and its effects based on the services’ direct experience.
The gym has not invested deeply into knowing their user experience after being provided the services. They have invested poorly on the customer service platform.
In addition, they find consumer’s preferences through their marketing and research.
Service Outcome
This dimension is responsible for ensuring that the business has a proper comprehension of benefits that accrue while offering the services.
In this case, the gym as a company has only the customer service platform and the terms and conditions of the equipment to know whether the service is beneficial to the user.
Value
This dimension is responsible for providing the business with enough information regarding the services they offer and the cost of the services, and whether they think it is worth the value and price.
The gym has provided a platform through marketing, customer service, and facilities used to find this information regarding their consumer’s perceived inherent in their services and cost. Thus, determining if it’s of value or not (“The Service Concept Explained”, 2018).
Therefore, rendering the implementation of this dimension to be insufficient.
Suggested Improvements
A business needs to know the inputs (Consumers) and the outputs (Satisfied consumers) to provide effective are the most critical factors in-service operation.
To improve the process of delivering better services and more excellent value to its customers, PureGym has to ensure it uses the right Operating Model.
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Service Outcome improvements
The use of Key Performance Indicators (KPIs) to design service operation that set the role of the series and provides clarity to it. Thus, enabling both the instructors and the consumers to have an insight into their goals and employees have oversight to the service duties. Therefore, help in knowing the service outcome of the various fitness service provided by the gym.
KPIs touch on company’s strategy, finance, and operation achievements (Velimirović, Velimirović, & Stanković, 2011). Thus, integrating this service operation model will enable the staff have a clear level of understanding on the role they play towards the consumers journey to stay fit.
User Experience Improvements
To understand service experience by consumers it is important for PureGym to clearly create a service culture and collaboration between consumers and employees. Thus, using the Service Operating Model Skill (SOMS) framework it becomes possible to understand customers experience and also shapes delivery of the service.
This will involve communication and collaboration between the employees and the consumers, and the consumer’s and organization. ‘This will touch on various ways from
face-to-face customer communication on the services such as inquiries
opening and improving various communication channels customers can use to indicate their service experiences. Helps in getting instant and effective feedback.
Describe the User Experience Improvements ap american history essay help
User Experience Improvements
To understand service experience by consumers it is important for PureGym to clearly create a service culture and collaboration between consumers and employees. Thus, using the Service Operating Model Skill (SOMS) framework it becomes possible to understand customers experience and also shapes delivery of the service.
This will involve communication and collaboration between the employees and the consumers, and the consumer’s and organization. ‘This will touch on various ways from
face-to-face customer communication on the services such as inquiries
opening and improving various communication channels customers can use to indicate their service experiences. Helps in getting instant and effective feedback.