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Controlling The IMC Strategy Process African History Assignment Help

Controlling the IMC strategy process.

For effective application of the strategy, there will be a need for a well elaborate plan comprising of the right personnel, budgets, schedules, and milestones identified for each team. The implementation of the IMC Strategy for the company will exclusively be the responsibility of the marketing department at Boeing. The department will be responsible  for creating the budget for the whole project, this will be facilitated by the accounting and finance departments. The marketing department in collaboration with the manufacturing, quality, and assurance departments will design all the message to be communicated to the specified targeted audiences (Marr, 2021).  The communications should cover in details the different aspects of the product especially the specifications regarding the aircrafts safety  features and the aircraft.

With the budget in place, the marketing department will help facilitate the process of identifying the right marketing tools to help bring into reality and fruition the strategy. The right marketing tools includes the right project management tools to fast-track the execution of the strategy. Marketing automation tools will essentially enable the department to make an assessment of the trends of the response from the different categories of the audiences.

The marketing department shall also be the bridge between the process of implementing the strategy and the company. Through the bridging process, the department shall be responsible for updating the management on the various aspects of the strategy’s progress in the market.  The updates will be essential in making further improvements on the strategy and seeking the best alternatives to countered possible hurdles encountered in the market. With the timely implementation of mitigations to the possible threats in the project.

The level of success of the strategy Evaluation online history assignment help: online history assignment help

Evaluation

In the implementation of the strategy, there will be a continuous assessment of the progress and level of success of the strategy. The level of success of the strategy will be determined by the performance of the objectives set at the start of the project; increase in sales or revenue generation, having control over the share of the market, and increase in the profitability of the company (Marr, 2021). achievement of the objectives; will be indicated by the  Key Performance  Indicators in the company.

Increase in the sales volume or revenue generation after rolling out the strategy will be indicated by; acquisition of new customers, increases in the orders for the aircraft, new customers making enquiries of the new aircraft, and a trend in increases in sales of the re-engineered aircraft. On the other hand, gaining control over the market share will be indicated by; reports of increasing orders of the aircraft compared to Airbus’s model recording diminishing orders (Marr, 2021). Brand dominance in the market; by many airlines ordering and flying the Boeing 737MAX there will be an indication that the IMC Strategy succeeded in influencing the airlines to ordering the model.

Other determinants of the success of the IMC Strategy will be the high rate of conversion from social media and email. High engagements of customer support or through comments and enquiries on the different platforms will indicate that the company’s image and its products rating have improved (Marr, 2021). Going forward Boeing will continue improving the IMC strategy to continue positioning itself in the market and the industry.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References

Boeing Inc. (2020). Boeing: Commercial Market Outlook. Boeing.com. Retrieved 23 April 2021, from https://www.boeing.com/commercial/market/commercial-market-outlook/.

Research Milestone 4: Discussion & Implications history assignment help in canada

Discussion & Implications

This study aimed to show how social media could be used as an alternative source of objective in light of reporting bias identified in mainstream news sources. As stated before, previous studies in biased reporting in mainstream media and studies on BlackLivesMatter Movement have failed to adequately examine the role of social media in social activism and behaviour change compared to traditional media. The study was also necessitated by the gap in research on black activism and to what extend racial bias presents in media reporting. Specifically, this study wanted to investigate whether mainstream media fulfils the public’s need for interpersonal utility, passing the time, information provision and whether it allows the public to appreciate societal diversity.

Media bias, social activism and use of social media, and social media influence are three concepts that were central to the study and were deemed relevant to effective reporting of Black Lives Matter (BLM) protests and society. One of the main proposition put forward was that Black Lives Matter (BLM) has its roots in how the grievances of people of African descent have been subjected to a media blackout, in the sense that the media only focuses on the sensational aspects of black protests such as the isolated cases of hooliganism or looting of property. As discussed in the literature review section, the white-run mainstream media has shown no interest in covering the underlying issues leading up to the protest. Still, white journalists reduce their coverage of the events to instances of violence and other aspects of the protest to paint the movement in a bad light.

Reporters deliberately frame the story so that the protestors and black people, in general, are portrayed as violent and dangerous. The largely one-sided coverage of protest movements seeking greater equality and fairness has been shown to shape public opinion on these issues. The media also acts as the eyes and mouth of those who were not present when events took place, meaning that most citizens pick their sides on an issue mainly from how news of the event is reported in the media. However, as the literature has shown, the media rarely presents news how it happened but instead frames it in its context by phrasing headlines, debating it, and presenting events.

policing and surveillance of black Americans history assignment help and resources: history assignment help and resources

Due to racism in general policing and surveillance of black Americans, the media communicates issues of concern affecting people of color in a very biased way. The mainstream media, which is run by the white majority, rarely reports real issues affecting people of color. This makes it hard for African American victims of police brutality to get justice since the media distorts the story to apportion blame on the brutalized African American person. This has led to a situation where members of the African American community no longer believe that the mainstream media can be relied on to report real issues affecting the community due to biased reporting.

The issue of biased reporting in the mainstream media has been found in the findings of this study. From the results, it is clear that the media can no longer fulfil its primary functions of entertaining, providing credible information to the public, promoting diversity and inclusiveness in the community, and helping people pass the time. Commercial interests and biased reporting may be to blame for the lack of objectivity in reporting and professionalism.

 

Literature review and data analysis several implications history assignment help online

Implications

The findings from the literature review and data analysis lead to several implications. First, the mainstream media can no longer fulfil its primary role of entertainment, provision of objective news, and a catalyst for social change and social justice. An extensive literature review of media reporting on racial issues has shown that the media does not pay much attention to real issues of concern facing people of color (Linder et al., 2016; Georgiou & Zaborowski, 2017, Freelon et al., 2018). Instead, the media hijacks the issue and brings its subjectivity into the news stories, whipping up emotions and public anger against peaceful protests and legitimate concerns raised by the voiceless. The results of biased reporting are enormous, including the propagation of racism, inequality, and lack of political and economic representation for the minorities.

Another implication of the study is the potential for using social media for community mobilization and in fighting for a fair, equal world. As noted in the literature on Black Lives Matter, part of the movement’s success stems from its reliance on social media to organize protests, a forum for discussing real issues affecting the Black community, and as a neutral platform for spreading unedited videos and news. If such news were to pass through the mainstream media, it would be subjected to strict editing and reported out of context or killed in the newsroom. The role of social media in social activism has not been fully exploited, and groups fighting for equality and justice should explore how they can advance their agendas via these channels.