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Briefly describe at least two of the following major moral philosophies we have studied and read about in the

Briefly describe at least two of the following major moral philosophies we have studied and read about in the textbook: deontology, teleology, virtue ethics, or Rawls theory of justice. However, the two philosophies may NOT be deontology and teleology. In your essay, you should apply these moral philosophies or ethical frameworks to a current ethical dilemma and analyze why you think one moral philosophy may be better than another in helping to address the dilemma. You should be as specific as possible and provide specific examples to support your argument.

Module 3 Journal Entry This module, you will write your thoughts on

Module 3 Journal Entry

This module, you will write your thoughts on the materials that you were required to view for class. The goal is to help you to make concrete connections between class material and your personal observations. 

Be sure to answer the question: What have the materials covered in class this week prompted me to consider?

Journal entries are used as tools for student reflection. By consciously thinking about and comparing issues, life experiences, and course readings, students are better able to understand links between theory and practice and to generate justifiable, well-supported opinions. This kind of writing assignment is meant to be interactive, as students engage with ideas and experiences that bring about questions, comparisons, insights, criticisms, speculations, and tentative conclusions.

Required Materials:

Read Chapter 4 in the Cities of the World textbook (attached)

Read https://www.smithsonianmag.com/travel/a-look-into-brazils-makeover-of-rios-slums-165624916/

Watch the following:

https://www.youtube.com/watch?v=dGm1X2l-144

https://www.ted.com/talks/eduardo_paes_the_4_commandments_of_cities?referrer=playlist-south_america&autoplay=true

Journal Writing Assignment Rubric

Journal Writing Assignment Rubric

Criteria

Ratings

Pts

Description of criterion

10 to >0.0 pts

Excellent

This criterion is linked to a Learning Outcome Critical Thought Your journal entry should provide examples of critical thought.

0 pts

No Marks

Writing might be vague, somewhat basic, or off-topic.

10 pts

Topical

10 to >0.0 pts

Excellent

Address main points Your journal entry should address the main points we covered during the week.

0 pts

Needs Significant Improvement

It does not appear that you completed the assigned readings.

10 pts

Personal Experience

10 to >0.0 pts

Excellent

Relate with the real life Your journal entry should be relatable to your life.

0 pts

Needs Significant Improvement

Did not provide any examples related to personal experience.

10 pts

Word Count

10 pts

Full Marks

You need to write at least 800 words on the assignment.

0 pts

No Marks

10 pts

Total Points: 40

Module 5 Journal Entry This module, you will write your thoughts on

Briefly describe at least two of the following major moral philosophies we have studied and read about in the Writing Assignment Help Module 5 Journal Entry

This module, you will write your thoughts on the materials that you were required to view for class. The goal is to help you to make concrete connections between class material and your personal observations. 

Be sure to answer the question: What have the materials covered in class this week prompted me to consider?

Journal entries are used as tools for student reflection. By consciously thinking about and comparing issues, life experiences, and course readings, students are better able to understand links between theory and practice and to generate justifiable, well-supported opinions. This kind of writing assignment is meant to be interactive, as students engage with ideas and experiences that bring about questions, comparisons, insights, criticisms, speculations, and tentative conclusions.

Required Materials:

Read Chapter 8 in the Cities of the World textbook (attached)

Watch the following:

https://www.ted.com/talks/nnenna_fakoya_smith_if_african_cities_could_speak_what_would_they_say

https://www.ted.com/talks/james_george_introducing_the_future_of_african_cities

https://www.ted.com/talks/diebedo_francis_kere_how_to_build_with_clay_and_community?language=en

Journal Writing Assignment Rubric

Journal Writing Assignment Rubric

Criteria

Ratings

Pts

Description of criterion

10 to >0.0 pts

Excellent

This criterion is linked to a Learning Outcome Critical Thought Your journal entry should provide examples of critical thought.

0 pts

No Marks

Writing might be vague, somewhat basic, or off-topic.

10 pts

Topical

10 to >0.0 pts

Excellent

Address main points Your journal entry should address the main points we covered during the week.

0 pts

Needs Significant Improvement

It does not appear that you completed the assigned readings.

10 pts

Personal Experience

10 to >0.0 pts

Excellent

Relate with the real life Your journal entry should be relatable to your life.

0 pts

Needs Significant Improvement

Did not provide any examples related to personal experience.

10 pts

Word Count

10 pts

Full Marks

You need to write at least 800 words on the assignment.

0 pts

No Marks

10 pts

Total Points: 40

Module One Activity Template: Topic Exploration Instructions Visit the Science Daily website

Module One Activity Template: Topic Exploration

Instructions

Visit the Science Daily website to choose a natural science–related news story published within the past six months on a topic of interest to you. Ensure the article meets the criteria provided in the Module One Activity Guidelines and Rubric.

Answer the following questions about your chosen scientific news story. Replace the bracketed text below with your responses.

Provide the title and link to your chosen news story so your instructor may locate it.

[Insert text.]

Summarize the main idea of the news story you selected. This should only take 1–2 sentences.

[Insert text.]

Briefly explain any prior knowledge and what you’d like to know more about regarding your selected news story.

[Insert text.]

Discuss the value of the scientific research presented in your selected news story for contemporary society.

[Insert text.]

1

Page 5 Name: Homework Assignment #2 Service Strategy and Encounter (Chapters 2

Page 5

Name:

Homework Assignment #2

Service Strategy and Encounter (Chapters 2 & 4)

Multiple Choice Questions (Service Strategy)

Select the best answer. The quiz includes one bonus question.

1. The qualifier for an airline offering short commuter flights is:

Quality of the meals

Safety record

Politeness of the crew

On-time performance

2. Services can create barriers to entry by __________

Using economies of scale

Creating switching costs

Using databases and information technology

All of the above

3. A personal training facility that is located in the exclusive Beverly Hills area with only one other competitor could adopt a service strategy that emphasizes ________.

Overall cost leadership

Differentiation

Focus

Personalization

4. The nature of the service act depends on to whom or to what the service is directed and the degree of “tangibility” of the service provided. An example of a tangible service directed to the possessions of a customer would be:

A stay in a hotel

An investment advising session

A fortune telling session

A full-service car wash

5. Which of the following is an example of the competitive use of information in generating revenue?

Reservation systems

Data envelopment analysis

Micromarketing

Expert systems

6. Bar coding and checkout scanner technology have created a wealth of consumer buying information that can be used to target customers with precision. This process is an example of:

Service development

Micromarketing

Data envelopment analysis

Point of sale

7. Kraft targeted its cream cheese flavors to match the tastes of a store’s customers using off-line analysis of POS (point-of-sale) data. This is an example of:

Yield management

Expert systems

Data envelopment analysis

Micromarketing

8. Which of the following service quality descriptions would be considered “world class”?

It raises the customer’s expectations and improves continuously.

It exceeds the customer’s expectations and is consistent on many dimensions.

It is less important than cost and is highly variable.

It contributes to service and plays an important role in total service.

9. Not satisfied with just meeting customer expectations, this category of service firm expands upon the expectations to levels that competitors find difficult to meet.

Available-for-service

Journeyman

Distinctive competence achieved

World-class service delivery

10. Which of the following stages of a firm’s competitiveness describes customers who seek out a firm based upon its sustained reputation for meeting customer expectations?

Available-for-service

Journeyman

Distinctive competence achieved

World class service delivery

11. Which of the following stages of a firm’s competitiveness describes customers who neither seek out nor avoid the firm?

Available-for-service

Journeyman

Distinctive competence achieved

World class service delivery

Multiple Choice Questions (Service Encounter)

Select the best answer. The quiz includes one bonus question.

1. A customer who is interested in the self-service option would find which of the following dimensions of service most important?

Risk involvement

Customer’s control of the situation

Amount of time involved

Efficiency of the service process

2. Which interviewing technique would be appropriate to determine how a potential employee would react in a service encounter?

Situational vignette

Abstract questioning

Direct questioning

Acting as a customer

3. The most common reason for difficulties during the interaction of customers and contact personnel is:

Unreasonable demands

A technical breakdown in service delivery

Incompetent contact personnel

A lack of attention to detail by contact personnel

4. A person who drives 100 miles to a factory outlet once a month to buy clothing for the family is:

An economizing customer

An ethical customer

A personalizing customer

A convenience customer

5. The most important attribute of customer contact personnel is:

Education

Sales related knowledge

Intelligence

Empathy for the customer

6. In an organization that has empowered its front-line employees, the middle managers become:

Obsolete

Facilitators

Inspectors

Supervisors

7. Jiffy Lube, a franchised oil change and lubrication service, is an example of a service encounter dominated by

The organization

Contact personnel

The customer

Corporate culture

8. In the context of the service encounter triad, the trade-off between the service organization and the contact personnel is one of

Efficiency versus satisfaction

Efficiency versus autonomy

Perceived control

Autonomy versus satisfaction

9. Which of the following occurrences would be considered a “moment of truth” in a restaurant setting?

A diner considering the amount of tip to leave

A child telling his parent what item on the menu looks good

A waiter telling the cook what he really thinks of the manager

A receptionist assigning a table to a customer

10. In the context of the service encounter triad, the trade-off between the service organization and the customer is one of:

Efficiency versus satisfaction

Efficiency versus autonomy

Perceived control

Autonomy versus satisfaction

11. Customers becoming intoxicated and disruptive is an example of:

Unreasonable demands

Abusive or hostile attitude

Inappropriate behavior

Demands contrary to policies

Case: The Alamo Drafthouse

Notes:

Read the Alamo Drafthouse case at the end of Chapter 2 carefully (at least twice).

Answer the following questions. Expand the space as necessary.

Marketing analysts use market position maps to display visually the customers’ perceptions of a firm in relation to its competitors regarding two attributes. Prepare a market position map for Alamo Drafthouse using “food quality” and “movie selection” as axes. Justify your placement. Hint: Place Alamo Drafthouse and multiplexes on the market position map given below and justify your placement. (50–100 words)

Movie Selection (+)

(-) Food Quality (+)

(-)

Use the “strategic service vision” framework to describe the Alamo Drafthouse in terms of target market segments, service concept, operating strategy, and service delivery system. (100–200 words)

Target Market Segments

Service Concept

Service Delivery System

Operating Strategy

Identify the service qualifiers, winners, and service losers for Alamo Drafthouse. Are the Alamo purchase decision criteria appropriate for the multiplex movie theater market? What do you conclude? (100–200 words)

Service Qualifiers (Alamo Drafthouse vs. Multiplex Movie Theater)

Service Winners (Alamo Drafthouse vs. Multiplex Movie Theater)

Service Losers (Alamo Drafthouse vs. Multiplex Movie Theater)

Make recommendations for Tim and Carrie that would increase profitability. (50–100 words).