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Northeastern University Subway Case Promotion Campaign Homework best essay help: best essay help
Northeastern University Subway Case Promotion Campaign Homework

Order ID
53563633773

Type
Essay

Writer Level
Masters

Style
APA

Sources/References
4

Perfect Number of Pages To Order
5-10 Pages

Description/Paper Instructions
Question Description
Click on the file above to download a copy of the Subway case or In the discussion board or find it attached there. The case is a shortened version of an actual situation that Subway found itself in during the 1990s. But it is still relevant today. In fact if you are familiar with Subway’s current promotions, you should be able to glean that the source of it goes back to this research and Subway situation. Although Subway’s current situation might give some insight about the case, please make recommendations based on the facts provided in the case at the time. If you were given this situation back then, what would your suggested answers, solution recommendations be to the case questions.

The assignment is to to address, answer, the questions below after reading the case. The instructions below are the same instructions typed in at the end of the case and as can be found in the discussion board.
Two pages (single spaced) should be enough to provide a summary. Key is what segment do you recommend Subway pursue (using data from the tables? What products/features to highlight in an ad? And what is the promotion message that can set Subway apart from the competition? In other words, what will you say in an ad to potential subway customers to make them want to go to Subway rather than a competitor?

Remember to think about, from the case, what the market seems to want in a meal. Lastly, add an overview of a promotion campaign using the promotion mix 4 (Sales Promotions, Advertising, Public Relations and Direct Marketing)
When complete, click on the blue assignment title above “Subway Case Promotion Campaign” to submit your paper to the gradebook

RUBRIC

Quality of Response
No Response
Poor/Unsatisfactory
Satisfactory
Good
Excellent

Content (worth a maximum of 50% of the total points)
Zero points:  Student failed to submit the final paper.
20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking.
30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking.
40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete.
50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing.

Use of Sources (worth a maximum of 20% of the total points).
Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper.
5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper.
10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources.
15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources.
20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment.

Grammar (worth maximum of 20% of total points)
Zero points:  Student failed to submit the final paper.
5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors
 10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization;  and/or some grammatical, spelling, punctuation errors
15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage.
20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free.

Structure of the Paper (worth 10% of total points)
Zero points:  Student failed to submit the final paper.
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever.
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment.
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

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Cal Poly Pomona Under Armour Pushed to Hit Aggressive Targets Article Discussion global history essay help
Cal Poly Pomona Under Armour Pushed to Hit Aggressive Targets Article Discussion

Order ID
53563633773

Type
Essay

Writer Level
Masters

Style
APA

Sources/References
4

Perfect Number of Pages To Order
5-10 Pages

Description/Paper Instructions
Question Description
Topics: Ethics, Retailed, Personal Selling
Summary: Former executives at Under Armour Inc., the sportswear company whose accounting is under federal investigation, said they scrambled to meet aggressive sales targets, borrowing business from future quarters to mask slowing demand in 2016 for its athletic apparel. The Baltimore company frequently leaned on retailers to take products early and redirected goods intended for its factory stores to off-price chains to book sales in the final days of a quarter, according to former executives in sales, logistics, merchandising and finance. 
Classroom Application: It’s important for you to understand this story about Under Armour and how its salespeople were under pressure to generate sales orders just before the close of each quarter. This pressure and the sales tactics that are used are fairly common, and impact both manufacturers and retailers. Many of you will pursue careers either in retailing or sales, so you need to understand why companies use these tactics, and they need to have a legal and ethical framework you can apply to their own decisions and behaviors.
Questions:

In your own words, explain what ‘pulling forward’ means in the context of Under Armour
What tactics did Under Armour’s sales force use to try to get sales booked before the end of each quarter? (Describe at least two)
Why did Under Armour face pressure to show consistent sales growth?
What roles did retailers play in the tactics you described in the previous question?
According to the article, were any of Under Armour’s tactics unethical or illegal?
If you were a salesperson for Under Armour and your sales manager pressured you to book sales just before the end of the quarter, how would you handle the situation?

The article is Under Armour Pushed to Hit Aggressive Targets
Just answer the question and write the essay question.

RUBRIC

Quality of Response
No Response
Poor/Unsatisfactory
Satisfactory
Good
Excellent

Content (worth a maximum of 50% of the total points)
Zero points:  Student failed to submit the final paper.
20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking.
30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking.
40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete.
50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing.

Use of Sources (worth a maximum of 20% of the total points).
Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper.
5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper.
10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources.
15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources.
20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment.

Grammar (worth maximum of 20% of total points)
Zero points:  Student failed to submit the final paper.
5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors
 10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization;  and/or some grammatical, spelling, punctuation errors
15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage.
20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free.

Structure of the Paper (worth 10% of total points)
Zero points:  Student failed to submit the final paper.
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever.
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment.
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

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MGT201 Saudi Electronic University Young People Food Products Questions college admission essay help houston tx: college admission essay help houston tx
MGT201 Saudi Electronic University Young People Food Products Questions

Order ID
53563633773

Type
Essay

Writer Level
Masters

Style
APA

Sources/References
4

Perfect Number of Pages To Order
5-10 Pages

Description/Paper Instructions
Question Description

The Assignment must be submitted on (WORD format only).
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation.
Students must mention question number clearly in their answer.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

RUBRIC

Quality of Response
No Response
Poor/Unsatisfactory
Satisfactory
Good
Excellent

Content (worth a maximum of 50% of the total points)
Zero points:  Student failed to submit the final paper.
20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking.
30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking.
40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete.
50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing.

Use of Sources (worth a maximum of 20% of the total points).
Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper.
5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper.
10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources.
15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources.
20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment.

Grammar (worth maximum of 20% of total points)
Zero points:  Student failed to submit the final paper.
5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors
 10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization;  and/or some grammatical, spelling, punctuation errors
15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage.
20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free.

Structure of the Paper (worth 10% of total points)
Zero points:  Student failed to submit the final paper.
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever.
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment.
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

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Sullivan College Brand Loyalty and Inertia Paper research essay help
Sullivan College Brand Loyalty and Inertia Paper

Order ID
53563633773

Type
Essay

Writer Level
Masters

Style
APA

Sources/References
4

Perfect Number of Pages To Order
5-10 Pages

Description/Paper Instructions
Question Description

What is the correlation of brand loyalty and brand inertia. Give a personal example that you have regarding this correlation. What aspects of consumer behavior concepts lead you to brand inertia? If the product was readily available, what circumstances would lead you to break from bran inertia? What marketing and consumer behavior concepts did you learn from this post?

Two topics are of special importance concerning habitual decision making: brand loyalty and brand inertia. Brand loyalty may be defined as a deeply held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior.8 For consumers to truly be brand loyal, they must have a bond with the product and believe that the consumption activity delivers value. Companies often attempt to reward loyalty with rewards programs as found in frequent flier miles, hotel reward points, and credit card cash-back deals. However, in order for these tactics to be successful, consumers must ultimately value both the product and the incentives offered.9 These programs must also have clear rules and rewards.

10 This leads to a key difference between loyalty and what is referred to as brand inertia. Brand inertia is present when a consumer simply buys a product repeatedly without any real attachment. Loyalty includes an attitudinal component that reflects a true affection for the product.11 Strictly speaking, a consumer is not considered loyal if she simply buys the same product habitually. Brand loyalty affects consumption value in a number of ways. First, loyalty enables consumers to reduce searching time drastically by insisting on the brand to which they are loyal.

This leads to a benefit of convenience. Second, loyalty creates value for a consumer through the benefits associated with brand image. Ford trucks are well-known for their ruggedness and durability. Ford owners benefit from this image. Finally, loyalty enables consumers to enjoy the benefits that come from long-term relationships with companies. For example, a consumer might enjoy special incentives that are offered to long-time Ford purchasers. Brand loyalty also has an impact on the value of the brand to the firm.

As branding expert David Aaker asserts, consumer brand loyalty influences the value of a product to a firm because (a) it costs much less to retain current customers than to attract new ones, and (b) highly loyal customers generate predictable revenue streams.As can be seen, brand loyalty has benefits for both the consumer and the marketer. Brand loyalty is discussed in more detail in a subsequent chapter.

RUBRIC

Quality of Response
No Response
Poor/Unsatisfactory
Satisfactory
Good
Excellent

Content (worth a maximum of 50% of the total points)
Zero points:  Student failed to submit the final paper.
20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking.
30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking.
40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete.
50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing.

Use of Sources (worth a maximum of 20% of the total points).
Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper.
5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper.
10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources.
15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources.
20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment.

Grammar (worth maximum of 20% of total points)
Zero points:  Student failed to submit the final paper.
5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors
 10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization;  and/or some grammatical, spelling, punctuation errors
15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage.
20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free.

Structure of the Paper (worth 10% of total points)
Zero points:  Student failed to submit the final paper.
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever.
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment.
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

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Grossmont College The Four Bases of Market Segmentation Analysis Report argumentative essay help
Grossmont College The Four Bases of Market Segmentation Analysis Report

Order ID
53563633773

Type
Essay

Writer Level
Masters

Style
APA

Sources/References
4

Perfect Number of Pages To Order
5-10 Pages

Description/Paper Instructions
Question Description
You recently graduated from Empire State University with a degree in Marketing. You loved your time at Empire State and have made numerous friendships with faculty members, current students, and community members. Because of this, you want to remain in your college town and achieve your dream of opening your own coffee shop, The Daily Grind. Before you can open your business, you know that you need to divide the market into segments to develop customer profiles in order for you to determine which segment of the market you want to target. You have decided to focus on a handful of variables that represent all four market segmentation bases (demographic, geographic, psychographic, behavioral).
In three paragraphs, identify and explain at least one variable within each base of market segmentation that should be used to segment the market to create a customer profile of patrons appropriate for The Daily Grind.

RUBRIC

Quality of Response
No Response
Poor/Unsatisfactory
Satisfactory
Good
Excellent

Content (worth a maximum of 50% of the total points)
Zero points:  Student failed to submit the final paper.
20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking.
30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking.
40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete.
50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing.

Use of Sources (worth a maximum of 20% of the total points).
Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper.
5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper.
10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources.
15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources.
20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment.

Grammar (worth maximum of 20% of total points)
Zero points:  Student failed to submit the final paper.
5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors
 10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization;  and/or some grammatical, spelling, punctuation errors
15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage.
20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free.

Structure of the Paper (worth 10% of total points)
Zero points:  Student failed to submit the final paper.
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever.
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment.
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

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College of Southern Maryland Boeing Company Technology Adoption Paper homework essay help: homework essay help
College of Southern Maryland Boeing Company Technology Adoption Paper

Order ID
53563633773

Type
Essay

Writer Level
Masters

Style
APA

Sources/References
4

Perfect Number of Pages To Order
5-10 Pages

Description/Paper Instructions
Question Description
Please write about the kind of corporate-level strategy that the Boeing company is pursuing.

RUBRIC

Quality of Response
No Response
Poor/Unsatisfactory
Satisfactory
Good
Excellent

Content (worth a maximum of 50% of the total points)
Zero points:  Student failed to submit the final paper.
20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking.
30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking.
40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete.
50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing.

Use of Sources (worth a maximum of 20% of the total points).
Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper.
5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper.
10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources.
15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources.
20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment.

Grammar (worth maximum of 20% of total points)
Zero points:  Student failed to submit the final paper.
5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors
 10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization;  and/or some grammatical, spelling, punctuation errors
15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage.
20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free.

Structure of the Paper (worth 10% of total points)
Zero points:  Student failed to submit the final paper.
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever.
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment.
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

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MGT201 Saudi Electronic University Objectives & Strategies for New Business HW writing essay help
MGT201 Saudi Electronic University Objectives & Strategies for New Business HW

Order ID
53563633773

Type
Essay

Writer Level
Masters

Style
APA

Sources/References
4

Perfect Number of Pages To Order
5-10 Pages

Description/Paper Instructions
Question Description
Read the paragraph in the word file and answer the question
Questions

Help Mr. Fahmy define his overall goals, objectives and strategies for his new business in the context of his mission and purpose.
Briefly describe the choices that Mr. Fahmy can make for each of the 4 Ps of the marketing mix.
Identify the target market and describe how Mr. Fahmy’s activities will respond better than the competition to the needs of the consumer. (List consumer expectations for the product)
Describe the type of promotional methods that you recommend to Mr. Fahmy for the promotion of his product line. (Identify techniques such as word of mouth, personal sales, direct marketing, sales promotion, etc., on television, radio, social media, and newspapers).
Why is it important for a media planner to consider how different types of media could work together on a media plan?

write the answer in the same file.
read the instruction, Reference is important

RUBRIC

Quality of Response
No Response
Poor/Unsatisfactory
Satisfactory
Good
Excellent

Content (worth a maximum of 50% of the total points)
Zero points:  Student failed to submit the final paper.
20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking.
30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking.
40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete.
50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing.

Use of Sources (worth a maximum of 20% of the total points).
Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper.
5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper.
10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources.
15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources.
20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment.

Grammar (worth maximum of 20% of total points)
Zero points:  Student failed to submit the final paper.
5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors
 10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization;  and/or some grammatical, spelling, punctuation errors
15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage.
20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free.

Structure of the Paper (worth 10% of total points)
Zero points:  Student failed to submit the final paper.
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever.
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment.
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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MGT201 Marketing Management Saudi Electronic University Critical Thinking HW academic essay help: academic essay help
MGT201 Marketing Management Saudi Electronic University Critical Thinking HW

Order ID
53563633773

Type
Essay

Writer Level
Masters

Style
APA

Sources/References
4

Perfect Number of Pages To Order
5-10 Pages

Description/Paper Instructions
Question Description
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks.
don not give the answer another student
write it by your own words
try to finish it early please

RUBRIC

Quality of Response
No Response
Poor/Unsatisfactory
Satisfactory
Good
Excellent

Content (worth a maximum of 50% of the total points)
Zero points:  Student failed to submit the final paper.
20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking.
30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking.
40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete.
50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing.

Use of Sources (worth a maximum of 20% of the total points).
Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper.
5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper.
10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources.
15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources.
20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment.

Grammar (worth maximum of 20% of total points)
Zero points:  Student failed to submit the final paper.
5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors
 10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization;  and/or some grammatical, spelling, punctuation errors
15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage.
20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free.

Structure of the Paper (worth 10% of total points)
Zero points:  Student failed to submit the final paper.
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever.
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment.
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

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JWI518 Strayer University Cisco Company Marketing Campaign Proposal PPT essay help services: essay help services
JWI518 Strayer University Cisco Company Marketing Campaign Proposal PPT

Order ID
53563633773

Type
Essay

Writer Level
Masters

Style
APA

Sources/References
4

Perfect Number of Pages To Order
5-10 Pages

Description/Paper Instructions
Question Description

In this assignment, you assume the role of Director of Marketing and you are attending a meeting with the Chief Marketing Officer (CMO) and the executive team. You have been asked to deliver the presentation you prepared on your proposed Marketing Campaign. The CMO has asked you to keep the length of your presentation to no more than 7 minutes. Due to this time limit, you must present your message as concisely, cogently and convincingly as possible, in order to obtain the approval of the executive team for your proposal.

You will use the Marketing Campaign slide deck that you developed in Assignment 2. Remember that during the presentation, you as Presenter are the main focus for the audience. Your slide deck serves only as a visual aid to support your message. Start with an impactful opening statement to engage your audience and clearly establish the context and purpose of the presentation § Keep your comments succinct, clear, and focused on the goal of obtaining support for your campaign proposal § End with a closing statement that highlights the reasons why the executive team should agree to your proposal and explains how your campaign will benefit the company.

Your presentation will be assessed using the below criteria: • An impactful opening statement is used to engage the audience and set context for the audience • Presenter exhibits a confident and professional presence, uses an appropriate tone for a business setting, and establishes a connection to the audience • Presenter does not read the text from slides, but restates the content in other words • An impactful closing statement is used to indicate anticipated benefits for the company and recommend the proposal to the executive team • Communication is targeted and succinct, delivering a clear and persuasive message • Presenter is the focus; slides are used as a visual aid to support thepresentation goals • Presentation adheres to the five to seven minutes time limit . 

these are the professors recommendations: good effort on completing and submitting your Part B slides. It was a good finish for the overall project. One area to have improved upon can be found on the Social Media Strategy slide. The expectation here regarding Universe Size, for example, Facebook, is too general to say Global but rather 2.41 billion active users. This required some additional research on your part. Under Ideal Demographics, when you stated, “Youth adults,” what does that mean exactly? ages 13-19? 19-25? Youth Adults is a little too general.

RUBRIC

Quality of Response
No Response
Poor/Unsatisfactory
Satisfactory
Good
Excellent

Content (worth a maximum of 50% of the total points)
Zero points:  Student failed to submit the final paper.
20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking.
30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking.
40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete.
50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing.

Use of Sources (worth a maximum of 20% of the total points).
Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper.
5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper.
10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources.
15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources.
20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment.

Grammar (worth maximum of 20% of total points)
Zero points:  Student failed to submit the final paper.
5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors
 10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization;  and/or some grammatical, spelling, punctuation errors
15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage.
20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free.

Structure of the Paper (worth 10% of total points)
Zero points:  Student failed to submit the final paper.
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever.
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment.
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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West Coast University WK5 Emotion Driven Purchase v Functional Purchase HW admission college essay help
West Coast University WK5 Emotion Driven Purchase v Functional Purchase HW

Order ID
53563633773

Type
Essay

Writer Level
Masters

Style
APA

Sources/References
4

Perfect Number of Pages To Order
5-10 Pages

Description/Paper Instructions
Question Description

How would the decision process differ for an emotion-driven purchase compared to a more functional purchase?
Do you think that the product produced by the chosen by your company, generally are associated with nominal, limited, and extended of consumer’s decision making? Why?
Under what conditions, if any, would these products be associated with a different form of consumer’s decision making?
What products generally are associated with brand-loyal decision making and which with repeat-purchase decision making? Do you think that the product of you are the company writing, is it can be associated with brand-loyal decision making?
Justify your response.

To-do:

Choose a company (for instance: Apple Inc.) and answer the above questions in 4 – 5 Page APA paper. Include Abstract (0.5 page), Body (3 pages), Conclusion (0.5 page) and 5 references.
Summarise the above topic in 0.6 page and include 3 references
What makes some customers more valuable than others? (0.5 Page, include 3 references)

RUBRIC

Quality of Response
No Response
Poor/Unsatisfactory
Satisfactory
Good
Excellent

Content (worth a maximum of 50% of the total points)
Zero points:  Student failed to submit the final paper.
20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking.
30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking.
40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete.
50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing.

Use of Sources (worth a maximum of 20% of the total points).
Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper.
5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper.
10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources.
15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources.
20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment.

Grammar (worth maximum of 20% of total points)
Zero points:  Student failed to submit the final paper.
5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors
 10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization;  and/or some grammatical, spelling, punctuation errors
15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage.
20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free.

Structure of the Paper (worth 10% of total points)
Zero points:  Student failed to submit the final paper.
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever.
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment.
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

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Organic Products for Children Promotional Methods and Marketing Mix Questions extended essay help biology: extended essay help biology
Organic Products for Children Promotional Methods and Marketing Mix Questions

Order ID
53563633773

Type
Essay

Writer Level
Masters

Style
APA

Sources/References
4

Perfect Number of Pages To Order
5-10 Pages

Description/Paper Instructions
Question Description

Assignment Question(s):

Critical Thinking

The market for young people’s food products has increased considerably in recent years. As a result, children have become high-potential customers and are now the focus of intense and specialized marketing and advertising efforts.
Children and adolescents have become attractive consumers and influencers: they have an increasing influence on their family’s purchases. Children represent an important target audience for marketers because they have their own purchasing power, influence their parents’ purchasing decisions, and are the consumers of tomorrow. Advertisers have an interest in seducing them from an early age.

Thus, to be sure to attract young people, companies opt for a combination of different approaches and channels such as television advertising, contests and games, toys, the use of popular characters, the use of various attractive colors, school marketing, Internet and branded products etc.

Food and beverages products that target children have increased and these products are dominated by foods that are high in calories, sugars, salt, fat, low in nutrients and therefore not compatible with national dietary recommendations.
Mr. Fahmy has already a business in the food sector and wants to open a new subsidiary specializing in natural and organic products for children. The goal is to provide healthy, nutritious food and use healthier ingredients.

Questions

Help Mr. Fahmy define his overall goals, objectives and strategies for his new business in the context of his mission and purpose.
Briefly describe the choices that Mr. Fahmy can make for each of the 4 Ps of the marketing mix.
Identify the target market and describe how Mr. Fahmy’s activities will respond better than the competition to the needs of the consumer. (List consumer expectations for the product)
Describe the type of promotional methods that you recommend to Mr. Fahmy for the promotion of his product line. (Identify techniques such as word of mouth, personal sales, direct marketing, sales promotion, etc., on television, radio, social media, and newspapers).
Why is it important for a media planner to consider how different types of media could work together on a media plan?

Use proper referencing (APA style) to reference,other style will not accept

RUBRIC

Quality of Response
No Response
Poor/Unsatisfactory
Satisfactory
Good
Excellent

Content (worth a maximum of 50% of the total points)
Zero points:  Student failed to submit the final paper.
20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking.
30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking.
40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete.
50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing.

Use of Sources (worth a maximum of 20% of the total points).
Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper.
5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper.
10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources.
15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources.
20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment.

Grammar (worth maximum of 20% of total points)
Zero points:  Student failed to submit the final paper.
5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors
 10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization;  and/or some grammatical, spelling, punctuation errors
15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage.
20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free.

Structure of the Paper (worth 10% of total points)
Zero points:  Student failed to submit the final paper.
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever.
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment.
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
CLICK ON THE LINK HERE:  https://nerdyassignmenthelp.com/order

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University of Miami Samsung Solar Powered Charger Marketing Paper essay help 123
University of Miami Samsung Solar Powered Charger Marketing Paper

Order ID
53563633773

Type
Essay

Writer Level
Masters

Style
APA

Sources/References
4

Perfect Number of Pages To Order
5-10 Pages

Description/Paper Instructions
Question Description
Chosen Company: Samsung
Find a new product or service the can be implemented in the company.

-BE INNOVATIVE
-THINK OUT OF THE BOX

must fulfill the nature and scope of marketing
discussed in the chapter: create, communicate, and
deliver real benefits and value to a real target market,
based on real facts (data).
Write a 2 two-page double-spaced proposal that describes
and clarifies the information above.
Question Description
Chosen Company: Samsung
Find a new product or service the can be implemented in the company.

-BE INNOVATIVE
-THINK OUT OF THE BOX

must fulfill the nature and scope of marketing
discussed in the chapter: create, communicate, and
deliver real benefits and value to a real target market,
based on real facts (data).
Write a 2 two-page double-spaced proposal that describes
and clarifies the information above.

RUBRIC

Quality of Response
No Response
Poor/Unsatisfactory
Satisfactory
Good
Excellent

Content (worth a maximum of 50% of the total points)
Zero points:  Student failed to submit the final paper.
20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking.
30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking.
40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete.
50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing.

Use of Sources (worth a maximum of 20% of the total points).
Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper.
5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper.
10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources.
15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources.
20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment.

Grammar (worth maximum of 20% of total points)
Zero points:  Student failed to submit the final paper.
5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors
 10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization;  and/or some grammatical, spelling, punctuation errors
15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage.
20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free.

Structure of the Paper (worth 10% of total points)
Zero points:  Student failed to submit the final paper.
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever.
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment.
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
CLICK ON THE LINK HERE:  https://nerdyassignmenthelp.com/order

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JWI518 Strayer University Digital Marketing Maturity Paper instant essay help
JWI518 Strayer University Digital Marketing Maturity Paper

Order ID
53563633773

Type
Essay

Writer Level
Masters

Style
APA

Sources/References
4

Perfect Number of Pages To Order
5-10 Pages

Description/Paper Instructions
Question Description
Read the blog from Media Beacon in this week’s materials about the Digital Maturity Model for Marketing Processes. Then answer the questions below:

Which one of the five levels of the Digital Maturity Model best describes your company at present?
What aspects of your workplace did you review to draw this conclusion? Explain.
Now imagine that your company aims to move up one level higher on the Digital Maturity Model within one year.
What are three goals that the company leadership could set to make this happen?
What are two or three projects or actions needed for those goals to be fulfilled within the one year time-frame?

https://www.mediabeacon.com/en/blog/2018/digital-marketing-maturity-model-white-paper
NOTE: Only read the blog article about this marketing model – it is not required to read the full white paper

RUBRIC

Quality of Response
No Response
Poor/Unsatisfactory
Satisfactory
Good
Excellent

Content (worth a maximum of 50% of the total points)
Zero points:  Student failed to submit the final paper.
20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking.
30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking.
40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete.
50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing.

Use of Sources (worth a maximum of 20% of the total points).
Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper.
5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper.
10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources.
15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources.
20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment.

Grammar (worth maximum of 20% of total points)
Zero points:  Student failed to submit the final paper.
5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors
 10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization;  and/or some grammatical, spelling, punctuation errors
15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage.
20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free.

Structure of the Paper (worth 10% of total points)
Zero points:  Student failed to submit the final paper.
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever.
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment.
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
CLICK ON THE LINK HERE:  https://nerdyassignmenthelp.com/order

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HMD253 Cal Poly Pomona Guest Speaker MGM Resorts International Reflection Paper college application essay help online: college application essay help online
HMD253 Cal Poly Pomona Guest Speaker MGM Resorts International Reflection Paper

Order ID
53563633773

Type
Essay

Writer Level
Masters

Style
APA

Sources/References
4

Perfect Number of Pages To Order
5-10 Pages

Description/Paper Instructions
Question Description
Talk about the guest speaker Jane Rosenblum, Directer of Guest experience, MGM Resorts international. And the lecture slides. 2 pages, Double spaced, 12 font times new roman.

RUBRIC

Quality of Response
No Response
Poor/Unsatisfactory
Satisfactory
Good
Excellent

Content (worth a maximum of 50% of the total points)
Zero points:  Student failed to submit the final paper.
20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking.
30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking.
40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete.
50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing.

Use of Sources (worth a maximum of 20% of the total points).
Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper.
5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper.
10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources.
15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources.
20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment.

Grammar (worth maximum of 20% of total points)
Zero points:  Student failed to submit the final paper.
5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors
 10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization;  and/or some grammatical, spelling, punctuation errors
15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage.
20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free.

Structure of the Paper (worth 10% of total points)
Zero points:  Student failed to submit the final paper.
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever.
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment.
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
CLICK ON THE LINK HERE:  https://nerdyassignmenthelp.com/order

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Wilmington University Week 3 Product Presentation and IMC Plan Homework ccusa autobiographical essay help
Wilmington University Week 3 Product Presentation and IMC Plan Homework

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Type
Essay

Writer Level
Masters

Style
APA

Sources/References
4

Perfect Number of Pages To Order
5-10 Pages

Description/Paper Instructions
Question Description
Week 3 Product Presentation
This week, you will decide which product or service you will market for your final project. Using your product choice, decide which magazines, newspapers social media and other various media tools you’ll use to market your product (be specific). You will then write a brief summary narrative of your selections that will be used in your final IMC plan.
The summary should be two or three paragraphs in length highlighting your selection of media that you will use to market your product/service. This document will serve as a draft to be incorporated later in the course into the IMC plan.
Create a presentation of 5-8 slides displaying your selections using any of the following formats to create your presentation; Keynote, PowerPoint, Google Slides, Prezi, or Emaze.

RUBRIC

Quality of Response
No Response
Poor/Unsatisfactory
Satisfactory
Good
Excellent

Content (worth a maximum of 50% of the total points)
Zero points:  Student failed to submit the final paper.
20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking.
30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking.
40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete.
50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing.

Use of Sources (worth a maximum of 20% of the total points).
Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper.
5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper.
10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources.
15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources.
20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment.

Grammar (worth maximum of 20% of total points)
Zero points:  Student failed to submit the final paper.
5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors
 10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization;  and/or some grammatical, spelling, punctuation errors
15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage.
20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free.

Structure of the Paper (worth 10% of total points)
Zero points:  Student failed to submit the final paper.
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever.
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment.
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

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Mount Saint Vincent University Lady Gaga Case Analysis cheap mba definition essay help: cheap mba definition essay help
Mount Saint Vincent University Lady Gaga Case Analysis

Order ID
53563633773

Type
Essay

Writer Level
Masters

Style
APA

Sources/References
4

Perfect Number of Pages To Order
5-10 Pages

Description/Paper Instructions
Question Description
Lady Gaga (topic) … I will provide a file containing this case, please read and write the analysis.(page105–132)
analysis should include:Analysis of Alternatives
Analyze, Evaluate key issues – a set of clearly identified alternative courses (3 or more) of action that will address the central issue of the case. A brief analysis of the pros and cons of each of the strategic marketing courses of action that you have identified.
You need to choose option3(page116) in the case and explain why you chose it
APA style

RUBRIC

Quality of Response
No Response
Poor/Unsatisfactory
Satisfactory
Good
Excellent

Content (worth a maximum of 50% of the total points)
Zero points:  Student failed to submit the final paper.
20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking.
30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking.
40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete.
50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing.

Use of Sources (worth a maximum of 20% of the total points).
Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper.
5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper.
10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources.
15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources.
20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment.

Grammar (worth maximum of 20% of total points)
Zero points:  Student failed to submit the final paper.
5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors
 10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization;  and/or some grammatical, spelling, punctuation errors
15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage.
20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free.

Structure of the Paper (worth 10% of total points)
Zero points:  Student failed to submit the final paper.
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever.
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment.
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

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MKTG300 University of Michigan Retail Marketing Field Study Discussion essay help us: essay help us
MKTG300 University of Michigan Retail Marketing Field Study Discussion

Order ID
53563633773

Type
Essay

Writer Level
Masters

Style
APA

Sources/References
4

Perfect Number of Pages To Order
5-10 Pages

Description/Paper Instructions
Question Description

Must use citation from Chapter 14 from this Book : https://b-ok.cc/book/3413317/3a3ecb
2 full pages, word count at least 650
Writing instruction:

Overview:

In this study, we will apply our understanding of the unique challenges of developing the retail marketing mix by observing and analyzing retail marketing activities at a local retail store.

Background:

Assume you are part of a marketing consulting team, and your task is to develop a competitive analysis for your (hypothetical) client’s store. You will start your competitive analysis with something that Mark Cuban affectionately (but somewhat unfairly) calls “real marketing”. You will be visiting a competing

retailer (an actual store) to take a look at how they apply the retail marketing mix at their store, and then sharing that information with your hypothetical client. Visiting competing retailers to observe their activities is something that new startups and large corporations engage in, and you will find that it is relevant to a good competitive analysis, as well as to a basic understanding of marketing topics.

Assignment:

1 1) Visit a retail store of choice, preferably a store that is not busy and has a broad variety of products easily viewed and accessed.
2 2) Find a manager and explain to them that you are doing an assignment for Marketing 330 at NCU and that you will be taking some digital photos of shelves of products (and that you will definitely not take any photos of customers), strictly for the purposes of the assignment and will not use the photos for any other purposes.
If the manager does not allow photos, try another store. As a last resort you may use stock photos found online (make sure to cite your sources), although I highly recommend using your own photos if at all possible so that they match your observations.
1 3) Observe the retail presentation strategy (one of the 6 Ps of the retail marketing mix), and consider all factors relating to the presentation strategy. Snap related photos.
2 4) Choose two other strategies from the retail marketing mix (6 Ps), and make in-depth observations of those two retail strategies as applied in the store. Take related photos.
3 5) Make an assessment of what you have observed, including who you assess the target customer(s) to be, and whether or not this store is successfully applying the retail marketing strategies you observed.
4 6) Compile your assessments into a 2-page or 3-page report on the “Retail Marketing Strategy of [Store]”. Format your paper as:

Introduction – overviewing the strategies you observed, the store you visited (including address), the time and date of visit, and the assumed target segment(s) the store attracts
Presentation Strategy – summarizing your observations, discussing effectiveness of the strategy, with photo(s)

Two Other Strategies – summarizing your observations, discussing effectiveness of the strategy, with photo(s)

Conclusion – overall assessment of this store’s retail marketing effectiveness, including suggestions for improvement put your citation directly under each photo (not as a reference or footnote), and cite it like this: [Photo 1. Cereal Aisle, Walmart in Eugene, OR. November 1, 2018.]à Cite your own photos ·

 

RUBRIC

Quality of Response
No Response
Poor/Unsatisfactory
Satisfactory
Good
Excellent

Content (worth a maximum of 50% of the total points)
Zero points:  Student failed to submit the final paper.
20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking.
30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking.
40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete.
50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing.

Use of Sources (worth a maximum of 20% of the total points).
Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper.
5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper.
10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources.
15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources.
20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment.

Grammar (worth maximum of 20% of total points)
Zero points:  Student failed to submit the final paper.
5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors
 10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization;  and/or some grammatical, spelling, punctuation errors
15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage.
20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free.

Structure of the Paper (worth 10% of total points)
Zero points:  Student failed to submit the final paper.
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever.
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment.
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

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Perry Ice Cream Distribution Strategy and Strategic Alliances Analysis online essay help
Perry Ice Cream Distribution Strategy and Strategic Alliances Analysis

Order ID
53563633773

Type
Essay

Writer Level
Masters

Style
APA

Sources/References
4

Perfect Number of Pages To Order
5-10 Pages

Description/Paper Instructions
Question Description

Analyze the following case study: Ryan, K. & Barretta, P. (2018). Perry’s Ice Cream Distribution Strategy and Strategic Alliances: The 800-Pound Gorilla. (Links to an external site.) London, UK: SAG
The case explains the importance of distribution partnerships and the complexity of marketing channel decisions. After reading the case study, address the following topics:

What are the potential pros and cons of Perry Ice Cream’s direct sales distribution channel?
What are the potential pros and cons of collaborating/partnering with this national brand?
Evaluate the marketing channel options and describe the value channel members provide.
Assuming that Perry’s leadership decides to carry the competitors’ products, evaluate the two proposals. Would you recommend they use on margin or drayage, and why?

—–
Abstract

Perry’s Ice Cream is a manufacturer and distributor of ice cream. They also offer distribution services to other frozen food products (such as pizza), including national brands. They offer the benefit of direct store delivery (DSD), a valuable perk for frozen consumer goods. They are approached by a national brand of ice cream that is a direct competitor. They must decide whether or not to distribute a competitor’s product, and if so, what method of strategic alliance is optimal.
Case

Learning Outcomes

The purpose of this case is to enable students to do the following:

Understand the strategic importance of distribution in the marketing mix;
Understand the importance of strategic alliances in distribution systems;
Appreciate the strength of using distribution channels as a value chain;
Analyze pros and cons of competitive strategic alliances;
Examine specific distribution channel types, functions and decisions;
Assess the profitability of alternative distribution strategies.

Introduction

Perry’s Ice Cream is a privately held, fourth generation family business headquartered outside of Buffalo, NY. Perry’s was founded in 1918 when H. Morton Perry, a broom maker, purchased a small dairy in Akron, NY, which is a small village between Rochester and Buffalo, NY. The dairy operated as a home delivery and wholesale business until 1932, when Morton began supplying small batches of ice cream to the local school. Morton Perry knew that to grow his company, he would need to expand distribution. In 1936, he acquired the Frontier Ice Cream Company and established a Buffalo office which was staffed by a clerk and three driver salesmen. This acquisition allowed him to supply Buffalo customers, greatly expanding his customer base.

Today, Perry’s is one of the two largest ice cream manufacturing plants in New York State, producing 500 different items totaling over 12 million gallons per year. The company sells to over 35 countries around the world primarily within the United States and Latin America, generating sales in excess of $100 million. The Perry’s brand (Figure 1) includes several product lines including premium ice cream, custard, reduced fat and sugar ice cream, yogurt, sherbet, and sorbet in package and serving sizes ranging from novelties, pints, 48 fluid ounce family size packages, 1 gallon containers, and 3 gallon ice cream tubs.

Figure 1: Perry’s Ice Cream

Source: Perry’s Ice Cream. Used with permission.

The diverse range of products serves an equally diverse business-to-business customer base. Customers served include ice cream stands, independent grocery and convenience stores, hospitals, K-12 schools, colleges and universities, and distributors and wholesalers throughout Northeast United States school districts.
The brand’s success can be seen in their core market. At the year ending 2016, according to A.C. Nielsen, Perry’s had an overall 26% market share in its grocery class of trade in its core market, which was 2.6 times greater than the next branded competitor.

The Three Legged Stool Strategy for Growth

Perry’s president and CEO, Robert Denning, describes the company’s business model as a “three legged stool,” with company growth and profitability resting on three factors: the Perry’s brand, ice cream produced for other brands (referred to in this case as custom pack) and revenues generated from strategic distribution partnerships and alliances. Two of the legs of this stool are relatively new ventures for the company. Perry’s produced their first custom pack ice cream for regional grocery chains in 1986. Perry’s entered into their first major ice cream distribution partnership in 1994 with Nestlé, and over the past decades has formed strategic alliances with other frozen food products, ranging from frozen pizza, pretzels, and peas.

“Companies often form strategic channel alliances that enable them to use another manufacturer’s already-established channel. Alliances are used most often when the creation of marketing channel relationships may be too expensive and time consuming” (Lamb, Hair, & McDaniel, 2017, p. 237) These strategic alliance partnerships allowed Perry’s to further leverage their distribution assets, while the partnering companies are able to get their products to market without having to invest in, manage, or allocate resources to this part of their marketing mix.
Even though custom pack and distribution alliances are a relatively recent chapter in the company’s 100 year history, the company projects revenues over the next three to five years and beyond based on each of these legs of the stool accounting for one third of overall company revenues.

The DSD Distribution Model

Perry’s success and growth has come not only from producing high quality ice cream products, but from strategic decisions it has made along the way involving the use of their distribution assets. Perry’s delivers products to market using its highly developed distribution system and assets. These include:

45 trucks (Figure 2) maintained at −18 degrees Fahrenheit and an Over the Road fleet of 20 tractors and 40 trailers, a portion of which are used to supply the company’s central distribution hubs in outlying markets.
50 drivers covering routes throughout Upstate New York State, Pennsylvania, Ohio, as well as portions of West Virginia, Indiana, and Kentucky
40,000 square feet of frozen warehouse space at their manufacturing facility
40,000 square feet of additional leased frozen warehouse space located outside of Buffalo, New York.
A frozen warehouse which holds over 1 million gallons of ice cream.

Figure 2: Perry’s Ice Cream Distribution Truck
Source: Perry’s Ice Cream. Used with permission.
These assets are required to support the direct store delivery (DSD) model of distribution the brand uses in its core markets of New York and Pennsylvania.

The Grocery Manufacturing Association defines DSD as follows: “In DSD, products are delivered directly to the store and merchandised by consumer products manufacturers” (GMA, 2008).
DSD also plays a major role in store execution. It is an opportunity to standardize and improve execution at the shelf. Knowledgeable representatives of suppliers of DSD products are in stores multiple times a week merchandising products. The labor contribution from DSD suppliers represents 25% of total store labor in the North American market.

For stores, DSD is a commitment by suppliers to deliver to shoppers what is needed, when it is needed on an individual store basis. For retailers, DSD unleashes an unparalleled opportunity to drive growth, power innovation, and improve cash flow. Together, as a trading partner network, DSD is the path to deliver a unique shopper experience. In the face of changing lifestyles and rising demands of today’s shopper, it is the most effective supply chain design to deliver what customers want at the shelf where it counts most. It also forms the basis of a true collaborative relationship between the retailer and the supplier.

When you think growth, think DSD. In today’s retail environment, with an increasing number of product choices (Figure 3) and the inherent difficulty in managing store-specific assortments, DSD offers a unique opportunity for a retailer to power growth. This growth takes five forms:

Increase in volume at the store which translates to more sales
Improvement in margin on products sold
Acceleration in working capital
Improved trade effectiveness of promotional activities
Capabilities to better shape shopper experience to build shopper loyalty

In short, DSD drives an improved balance sheet for the retailer; and a better shopper experience for the customer (GMA, 2008).

Figure 3: Grocery Fridge Stocked with Perry’s Ice Cream

Source: Author.

While this model is expensive to operate from Perry’s standpoint, the company has stood by this delivery strategy for many reasons. First, it ensures the quality of the product that consumers pick up off of the shelf. When ice cream thaws and refreezes, the quality of the product deteriorates. By delivering the product using a DSD model, the product is handled almost exclusively by Perry’s employees. Second, the model fosters relationships between the brand and retailers, enhancing the customer service levels the brand can provide to retailers.

Third, having an infrastructure of frozen food trucks, established routes and drivers that deliver to the majority of retail and food service outlets in a region gives the brand an incredibly valuable, hard to duplicate asset—a path to market for frozen food brands. By partnering with other frozen food companies (ranging from frozen pizza to frozen peas) to deliver their products to the same retail outlets where Perry’s already stops, Perry’s is able to leverage these assets and offset the cost of this model.

In addition to Perry’s own fleet of trucks and drivers, Perry’s has agreements with several major distributors, who bring the Perry’s brand to market in areas in which Perry’s does not support DSD routes (see maps in Appendix 1 and 2).
In summary, having a system of highly efficient distribution assets and a diverse base of customers is a key strength of the company. This combination also makes the company a highly attractive potential partner to other frozen product brands trying to get their products to market.

As Perry’s distribution assets and expertise grew, the brand became the “go-to” place if you wanted to efficiently & effectively get your frozen food products to market in the Perry’s Market region (see maps). Some in the industry referred to this privately held business as The 800 Pound Gorilla of distribution in their market area. Over the years, numerous brands have approached Denning about forming strategic alliances. Forming partnerships and bringing non-competing products to market was an extremely effective business model to leverage the company’s asset base and enhance overall profitability.

Distribution Alliances: A Historical Industry Perspective

Strategic alliances in the ice cream industry for competing products did not have a smooth history.
In the 1980s, Perry’s (and the entire ice cream industry) watched the David and Goliath lawsuit story of Ben & Jerry’s versus Häagen-Dazs unfold. At the time, Ben & Jerry’s was a small ice cream start-up company. Ben & Jerry’s alleged that Pillsbury, owner of the Häagen-Dazs brand, was trying to force their (independent) distributors to remove Ben & Jerry’s from their trucks, or lose their rights to distribute Häagen-Dazs (UPI, 1987). Ben & Jerry’s launched their now famous “What’s the Doughboy Afraid Of?” campaign through a grassroots effort which gained them national media attention and a settlement agreement with Pillsbury.

As part of the campaign, Ben & Jerry’s printed the slogan “What’s the Doughboy Afraid Of?” on their ice cream packaging (Figure 4), instructed customers to call an 800 number for the “Doughboy Hotline,” and provided a Doughboy Kit to everyone who called including a bumper sticker and protest letters addressed to the Federal Trade Commission and the chairman of the Pillsbury board.

Figure 4: “What’s the Doughboy Afraid Of?” Sign

Source: Ben & Jerry’s (2016).

Pillsbury eventually settled the lawsuit in 1985 with an agreement to “refrain from policies and actions that coerced distributors not to carry Ben & Jerry’s products.”
Decision Time: Keep Your Friends Close and Strategic Partners Even Closer!

In the relationships Perry’s formed, the benefits of partnering for both brands seemed clear, making partnership a proverbial “win–win” situation. All of the distribution agreements to this point in the company’s history involved products that complemented the Perry’s brand, and enhanced the company’s assets and bottom line.
Recently, Perry’s was approached by a national ice cream brand, asking Perry’s to distribute ice cream products that compete directly with their own line of products in their own distribution network.

Specifically, the proposal was to deliver and place their products to supermarkets and convenient stores right alongside the Perry’s branded products. This national brand did not have distribution in the core markets where Perry’s is sold, but had struck agreements with several major retailers in the region where Perry’s enjoyed dominant market share. The brand is a national brand, with deep pockets to spend on advertising their products and aggressively promoting them with deep price discounting. In addition, the national brand has proposed two alternative methods of compensating Perry’s for bringing their products to market.

Denning sent an email to his executive team summarizing the alternatives presented to them. He asked them to consider them carefully. A meeting was planned to discuss the best course of action for Perry’s. The summary he shared with the team included the following proposed alternatives:

Proposal 1: Working On Margin

Perry’s, as distributor, will purchase the product from the national brand for $3.00 per family size (48-56 ounce package). Perry’s would mark up the product by $1 (approximately 33%) on their cost and sell it to local retailers for $4.00. The retailer will set a retail price of $5.99 giving them a retail markup of roughly 33% when the product is not on promotion.
In this arrangement, however, the national brand and Perry’s would both be asked to adjust their prices when the retailer wants to put the product on sale. The national brand is proposing that, when the retailer puts the product on sale, the national brand and Perry’s both lower their price.

For example, throughout the year, the retailer plans to put the product on sale at $3.99, lowering their retail price by $2.00. When the product is on sale, they will demand a price from Perry’s as their distributor of $2.80, or $1.20 reduction in price per unit. The national brand will lower their price to Perry’s by $.84 per unit and Perry’s will lower their price to the retailer by $0.36.

Specifically, when the product is on sale for $3.99:

National brand will sell to Perry’s for $2.16 per unit
Perry’s will sell to the Retailer for $2.80 per unit
The retailer will sell to consumers for $3.99
When the product is on sale, Perry’s will be making $.64 per unit.

Proposal 2: Working On Drayage

Perry’s as distributor is paid a guaranteed fee to handle warehousing and distribution. The national brand is offering Perry’s .80 cents for every unit delivered, every day. In this arrangement, the national brand would work directly with the retailers in setting selling price to retailers, and negotiating adjusted prices and reduced margins when the retailer puts the product on promotion and would not ask Perry’s to adjust their prices or margins. Perry’s would make $.80 on every unit they deliver, every day.

Denning simplified the comparison using the chart in Figure 5, which he shared with his Board of Directors.
Figure 5: Profit Comparison of “On Margin” and “Drayage” Methods

When Denning brought these opportunities to his executive staff, there was considerable debate and disagreement over whether or not they should enter into an agreement with a competing national brand. The eventual decision to recommend these partnerships to the Perry’s Board of Directors came down to Denning’s analysis of the pros and cons of the partnership. Even though Perry’s has been entrenched in their market areas since 1918, and has the leading market share (Appendix 3), the decision to put this product on the back of their delivery trucks must be weighed carefully.

Denning had made some notes to himself on each member’s perspective during their meeting. He reviewed them as he sat in his office, weighing the input of three of his trusted executive staff. In the back of his mind he wondered what other benefits and risks might come from carrying his competitor’s product on his trucks.

Bill, Chief Financial Officer of Perry’s, was most concerned about mitigating risk. He was quick to point out that by going with drayage they not only create revenue from currently unused capacity on their trucks, they gain certainty. Bill’s logic is based on the fact that in this case what Perry’s is selling is their expertise in logistics and distribution, so why not take the alternative that is directly linked to this expertise and avoid any revenue risk.

Linda, Chief Operating Officer, sees the alternatives a different way. She understood Bill’s point about reducing uncertainty, but she simply didn’t think it was a big enough risk to sacrifice the potential for a greater profit margin. Working on margin made the most sense to her because the company will earn healthy margins at regular pricing, which is the least they can do if they are distributing the competitor’s product! Besides, it seemed like good strategy to share in a competitor’s product because some consumers may be purchasing the national brand instead of Perry’s.

This is when Mitch, who is in charge of business development, stepped in during the meeting. Mitch said that Bill and Linda are both crazy. Why in the world should Perry’s help their competitors get products on their shelves? Mitch points out that the strategy that Perry’s uses is the best way to get the freshest product on the shelves for their customers. This may be a point of differentiation in the eyes of consumers.

Sure, they don’t know how each brand gets to the shelf, but if they see that Perry’s always seems to have a great selection and assortment of flavors that are always fresh whereas the national brands are sometimes frosty, freezer burned and damaged or battered, that might make a difference. Besides, there are plenty of non-competing products that want to use our distribution system.

Denning knew it was his decision to make. He considered a few questions as he contemplated the alternatives.
Discussion Questions

What do you see as the potential pros of collaborating/partnering with this national brand?
What are the potential cons?
What does Perry’s have to gain? Lose?
What additional information do you think could help make your decision?
Would you recommend that Perry’s carry the competitors’ products? Why or why not?
What method would you recommend they use, on margin or drayage, and why?

Authors’ Note
Information contained in this case was provided by Robert Denning, President and CEO of Perry’s Ice Cream Company, the company website and reports, and former employees of Perry’s Ice Cream. Perry’s is a privately held family business. The numbers related to margin throughout the case have been fictionalized for the privacy of the company. However, the decision process faced by the company remains the same. The authors would also like to acknowledge the efforts and contributions of Donald J. Mitchell, MBA Student at St. Bonaventure University.

References

Ben & Jerry’s . (2016). It’s almost scandalous. Retrieved from http://www.benjerry.com/whats-new/2016/6-almost-scandals
GMA. (2008). Powering growth through direct store delivery. Washington, DC: Grocery Manufacturing Association.
Lamb, C. W. , Hair, J. F. , & McDaniel, C. (2017). MKTG 10: Principles of marketing.
UPI. (1987). Ben & Jerry’s sues Häagen-Dazs again. Retrieved from http://www.upi.com/Archives/1987/11/17/Ben-Jerrys-sues-Haagen-Dazs-again/9739564123600/
———————————————————————–
Answer these bullets within a page to a page and a half to cover these following questions.

What are the potential pros and cons of Perry Ice Cream’s direct sales distribution channel?
What are the potential pros and cons of collaborating/partnering with this national brand?
Evaluate the marketing channel options and describe the value channel members provide.
Assuming that Perry’s leadership decides to carry the competitors’ products, evaluate the two proposals. Would you recommend they use on margin or drayage, and why?

RUBRIC

Quality of Response
No Response
Poor/Unsatisfactory
Satisfactory
Good
Excellent

Content (worth a maximum of 50% of the total points)
Zero points:  Student failed to submit the final paper.
20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking.
30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking.
40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete.
50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing.

Use of Sources (worth a maximum of 20% of the total points).
Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper.
5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper.
10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources.
15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources.
20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment.

Grammar (worth maximum of 20% of total points)
Zero points:  Student failed to submit the final paper.
5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors
 10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization;  and/or some grammatical, spelling, punctuation errors
15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage.
20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free.

Structure of the Paper (worth 10% of total points)
Zero points:  Student failed to submit the final paper.
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever.
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment.
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

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BAM306 Colorado Christian Differences Between Value Based Pricing & Cost Based Pricing Discussion descriptive essay help: descriptive essay help
BAM306 Colorado Christian Differences Between Value Based Pricing & Cost Based Pricing Discussion

Order ID
53563633773

Type
Essay

Writer Level
Masters

Style
APA

Sources/References
4

Perfect Number of Pages To Order
5-10 Pages

Description/Paper Instructions
Question Description

Begin each writing assignment by identifying the question number you are answering followed by the actual question itself (in bold type).
Use a standard essay format for responses to all questions (i.e., an introduction, middle paragraphs and conclusion).
Responses must be typed double-spaced, using a standard font (i.e. Times New Roman) and 12 point type size.

Textbook: Principles of Marketing
16th Edition, 2016
Author(s): Philip Kotler and Gary Armstrong
Publisher: Pearson

RUBRIC

Quality of Response
No Response
Poor/Unsatisfactory
Satisfactory
Good
Excellent

Content (worth a maximum of 50% of the total points)
Zero points:  Student failed to submit the final paper.
20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking.
30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking.
40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete.
50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing.

Use of Sources (worth a maximum of 20% of the total points).
Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper.
5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper.
10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources.
15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources.
20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment.

Grammar (worth maximum of 20% of total points)
Zero points:  Student failed to submit the final paper.
5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors
 10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization;  and/or some grammatical, spelling, punctuation errors
15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage.
20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free.

Structure of the Paper (worth 10% of total points)
Zero points:  Student failed to submit the final paper.
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever.
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment.
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

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George Washington University Fanta Soft Drink Industry Brand Analysis Project assignment help sydney
George Washington University Fanta Soft Drink Industry Brand Analysis Project

Order ID
53563633773

Type
Essay

Writer Level
Masters

Style
APA

Sources/References
4

Perfect Number of Pages To Order
5-10 Pages

Description/Paper Instructions
Question Description

BRAND ANALYSIS PROJECT (The brand to focus on is Fanta)

Situation & Assignment

You’ve landed your first job as an assistant to a brand manager. Your boss, Miranda Priestly, wants to make sure your company’s brandis remaining competitive, so she assigns you this project:

Review all publicly available information related to your focal brand andthe product category
Prepare a detailed analysis of your focal brand and product category, and
Make three recommendations to improve your focal brand’s competitive position based on the findings of your research. (recommendations should be specific to the US market)

Objectives
In this individually-written report, you will demonstrate your writing, research abilities, and knowledge of concepts presented in this course. The assignment also gives you the chance to practice using charts and exhibits. As a bonus, the completed report can serve as your writing sample for internships and jobs.
I already Finished the part 1, so still Part 2-5 are left, pls follow the instruction and use IBIS World, Simmons, Mintel, and Statista as the main resources.
 

RUBRIC

Quality of Response
No Response
Poor/Unsatisfactory
Satisfactory
Good
Excellent

Content (worth a maximum of 50% of the total points)
Zero points:  Student failed to submit the final paper.
20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking.
30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking.
40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete.
50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing.

Use of Sources (worth a maximum of 20% of the total points).
Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper.
5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper.
10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources.
15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources.
20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment.

Grammar (worth maximum of 20% of total points)
Zero points:  Student failed to submit the final paper.
5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors
 10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization;  and/or some grammatical, spelling, punctuation errors
15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage.
20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free.

Structure of the Paper (worth 10% of total points)
Zero points:  Student failed to submit the final paper.
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever.
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment.
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

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